From Authorship to Authority: A journey to quality search results

•

7 likes•2,661 views

Coming to you, straight from #SMX West 2013, my presentation on Authorship and AuthorRank. "From Authorship to Authority: A journey to quality search results"

@mike_arnesen
#SMX
#24C
Image
Credit:
h.p://bit.ly/sj8l4

@mike_arnesen
#SMX
#24C

Image
Credit:
h.p://bit.ly/RFAigM

They
should
make
you
feel

like
this
place!

@mike_arnesen
#SMX
#24C
Image
Credit:
h.p://bit.ly/7gmykG

Great content comes from
great authors, and we’re
looking closely at ways this
m a r k u p c o u l d h e l p u s
and
.

@mike_arnesen
#SMX
#24C
Image
Credit:
h.p://www.heelsandwheelsonline.com/

@mike_arnesen
#SMX
#24C
Image
Credit:
h.p://bit.ly/Wxt1Pu

@mike_arnesen
#SMX
#24C

Image
Credit:
h.p://mz.cm/15omagZ

and

h.p://bit.ly/3uVHjd

@mike_arnesen
#SMX
#24C

Image
Credit:
h.p://bit.ly/WuBxo8

and
h.p://bit.ly/Xu6CFg

Image
Credit:
h.p://bit.ly/AsCyhN

We
all
just
want
to
connect

with
other
people.

@mike_arnesen
#SMX
#24C

@mike_arnesen

#SMX

#24C
Image
Credit:
h.p://bit.ly/Wmv4et

PR-‐based
rankings
+
AR
=
BETTER
RESULTS

This
could
be
big!

@mike_arnesen
#SMX
#24C

Let’s
go
back
to
2005…

where
a
patent
is
ﬁled
for
“Agent
Rank”.

But
there
were
obstacles

…unjl
Google+

@mike_arnesen
#SMX
#24C
Photo
Credit:
h.p://bit.ly/ZSmq8J

Authorship
&
AuthorRank
picking
up
steam

@mike_arnesen
#SMX
#24C

So
are
YOU
ready
to
become
an
author?

@mike_arnesen
#SMX
#24C

Photo
Credit:
h.p://bit.ly/13v2yts

1)
Contributor
To

from
G+
to
Website

2)
Rel=author

from
content
to
to
Google+

or

2)
Rel=author

from
content
to
about
page,

then
rel=me

from
about
page
to
Google+

Resources

•  blindﬁveyearold.com/how-‐to-‐implement-‐rel-‐author

•  swellpath.com/2012/04/author-‐rich-‐snippets-‐google/

@mike_arnesen
#SMX
#24C

Photo
Credit:
h.p://www.ﬂickr.com/photos/thetorpedodog/458336570/

There
are
no
shortcuts

in
building
AuthorRank.

But
you
can
read
this,
if
you
want:
h.p://mz.cm/P6NEiX
@mike_arnesen
#SMX
#24C

Authorship

is
about
people

and
it’s
a

powerful
tool.

Photo
Credit:
h.p://bit.ly/WmuTjx
@mike_arnesen
#SMX
#24C

Use
it
wisely.
Use
it
well.

@mike_arnesen
#SMX
#24C

Photo
Credit:
h.p://bit.ly/VTN6T6

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From Authorship to Authority: A journey to quality search results

1. @mike_arnesen #SMX #24C Image Credit: h.p://bit.ly/sj8l4

2. @mike_arnesen #SMX #24C Image Credit: h.p://bit.ly/RFAigM

3. @mike_arnesen #SMX #24C Image Credit: h.p://bit.ly/RFAigM

4. They should make you feel like this place! @mike_arnesen #SMX #24C Image Credit: h.p://bit.ly/7gmykG

5. Great content comes from great authors, and we’re looking closely at ways this m a r k u p c o u l d h e l p u s and . @mike_arnesen #SMX #24C Image Credit: h.p://www.heelsandwheelsonline.com/

6. @mike_arnesen #SMX #24C Image Credit: h.p://bit.ly/Wxt1Pu

7. @mike_arnesen #SMX #24C Image Credit: h.p://mz.cm/15omagZ and h.p://bit.ly/3uVHjd

8. @mike_arnesen #SMX #24C Image Credit: h.p://bit.ly/WuBxo8 and h.p://bit.ly/Xu6CFg

9. Image Credit: h.p://bit.ly/AsCyhN We all just want to connect with other people. @mike_arnesen #SMX #24C

10. @mike_arnesen #SMX #24C Image Credit: h.p://bit.ly/Wmv4et

11. @mike_arnesen #SMX #24C

12. PR-‐based rankings + AR = BETTER RESULTS This could be big! @mike_arnesen #SMX #24C

13. Let’s go back to 2005… where a patent is ﬁled for “Agent Rank”.

14. But there were obstacles …unjl Google+ @mike_arnesen #SMX #24C Photo Credit: h.p://bit.ly/ZSmq8J

15. @mike_arnesen #SMX #24C

16. Authorship & AuthorRank picking up steam @mike_arnesen #SMX #24C

17. So are YOU ready to become an author? @mike_arnesen #SMX #24C Photo Credit: h.p://bit.ly/13v2yts

18. 1) Contributor To from G+ to Website 2) Rel=author from content to to Google+ or 2) Rel=author from content to about page, then rel=me from about page to Google+ Resources •  blindﬁveyearold.com/how-‐to-‐implement-‐rel-‐author •  swellpath.com/2012/04/author-‐rich-‐snippets-‐google/ @mike_arnesen #SMX #24C

19. Photo Credit: h.p://www.ﬂickr.com/photos/thetorpedodog/458336570/ There are no shortcuts in building AuthorRank. But you can read this, if you want: h.p://mz.cm/P6NEiX @mike_arnesen #SMX #24C

20. @mike_arnesen #SMX #24C

21. vs. @mike_arnesen #SMX #24C

22. Authorship is about people and it’s a powerful tool. Photo Credit: h.p://bit.ly/WmuTjx @mike_arnesen #SMX #24C

23. Use it wisely. Use it well. @mike_arnesen #SMX #24C Photo Credit: h.p://bit.ly/VTN6T6

From Authorship to Authority: A journey to quality search results

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