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Using Twitter to Improve College Student Engagement: Rey Junco SxSWi '11

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While faculty and staff at higher education institutions have experimented with the use of social media, there has not been a concerted effort to integrate these technologies in educationally-relevant ways. Emerging research in the field of social media, student engagement, and success shows that there are specific ways that these technologies can be used to improve educational outcomes. This presentation will focus on reviewing and translating research on the effects of Twitter on college students into effective and engaging educational practices. Background research on the psychological construct of engagement will be provided and will be linked to engagement in online social spaces. In addition to presenting cutting-edge research on how to create engaging and engaged communities, the presenter will review specific ways that Twitter can be used in the classroom and the co-curriculum. The presenter will discuss how academicians can hack existing technologies, specifically Twitter, for educational good and will present the results of his latest research on the effects of Twitter on student engagement and grades.

  • Thanks for posting your slides and for the fantastic presentation at SXSWi 2011. Looking forward to your following your research online.
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Using Twitter to Improve College Student Engagement: Rey Junco SxSWi '11

  1. 1. Using to Improve College Student Engagement
  2. 2. Engagemen t
  3. 3. Astin
  4. 4. Engagement Research Academic Engagement Academic Work Academic Experience
  5. 5. Engagement Research Academic Engagement Critical Thinking Academic Work Analytic Competencies Academic Experience Intellectual Development
  6. 6. Engagement Research Academic Engagement Critical Thinking Academic Work Analytic Competencies Academic Experience Intellectual Development Social Engagement Class Discussions With Faculty Academic Community
  7. 7. Engagement Research Academic Engagement Critical Thinking Academic Work Analytic Competencies Academic Experience Intellectual Development Social Engagement Class Discussions Psychosocial Adjustment With Faculty Maturity Academic Community
  8. 8. Engagement Research Academic Engagement Critical Thinking Academic Work Analytic Competencies Academic Experience Intellectual Development Social Engagement Class Discussions Psychosocial Adjustment With Faculty Maturity Academic Community Extracurricular Engagement
  9. 9. Engagement Research Academic Engagement Critical Thinking Academic Work Analytic Competencies Academic Experience Intellectual Development Social Engagement Class Discussions Psychosocial Adjustment With Faculty Maturity Academic Community Retention Extracurricular Engagement Educational Attainment Nontraditional Careers for Women Positive social self-concept
  10. 10. Social Media &Engagement
  11. 11. Low Users High UsersHigh or very high connection to institution (Heiberger, 2007) Very satisfied with social life (HERI, 2007) Participate in >1 student organization (Heiberger, 2007) Spend > 6 hours in student organization/week (HERI, 2007) High or very high connection to friends (Heiberger, 2007) Interact daily with close friends (HERI, 2007) 0 25 50 75 100
  12. 12. Measures
  13. 13. NSSENational Survey of Student Engagement
  14. 14. &Engagemen t
  15. 15. 1. NSSE Scale Score2.Time Spent Studying3. Time Spent in Activities
  16. 16. Predictors
  17. 17. Positive Predictors Negative Predictors Events Playing Games Commenting Posting Photos Viewing Photos Facebook Chat Time Spent on FB FB Stalking
  18. 18. Positive Predictors Negative Predictors Events Playing Games Commenting Posting Photos Viewing Photos Facebook Chat Time Spent on FB FB Stalking
  19. 19. Checking ≠ Engagement
  20. 20. Correlation
  21. 21. Control
  22. 22. Study #1
  23. 23. Questions Does using in educationally relevant ways have an effect on student engagement? Does using in educationally relevant ways have an effect on first semester grades?
  24. 24. First Year Seminar
  25. 25. Experimental Design Pretest Posttest Control Engagement Engagement GradesExperimental
  26. 26. Using in the classroom
  27. 27. Using in the classroom• Continuity for class discussions
  28. 28. Using in the classroom• Continuity for class discussions• Low-stress way to ask questions
  29. 29. Using in the classroom• Continuity for class discussions• Low-stress way to ask questions• Discussion of common reading
  30. 30. Using in the classroom• Continuity for class discussions• Low-stress way to ask questions• Discussion of common reading
  31. 31. Using in the classroom• Continuity for class discussions• Low-stress way to ask questions• Discussion of common reading
  32. 32. Using in the classroom• Continuity for class discussions• Low-stress way to ask questions• Discussion of common reading• Class reminders
  33. 33. Using in the classroom• Continuity for class discussions• Low-stress way to ask questions• Discussion of common reading• Class reminders• Campus event reminders
  34. 34. Using in the classroom• Continuity for class discussions• Low-stress way to ask questions• Discussion of common reading• Class reminders• Campus event reminders• Helping students connect with each other and instructors
  35. 35. Using in the classroom• Continuity for class discussions• Low-stress way to ask questions• Discussion of common reading• Class reminders• Campus event reminders• Helping students connect with each other and instructors• Organizing service learning project
  36. 36. Using in the classroom• Continuity for class discussions• Low-stress way to ask questions• Discussion of common reading• Class reminders• Campus event reminders• Helping students connect with each other and instructors• Organizing service learning project• Organizing study groups
  37. 37. Results
  38. 38. Content Analysis
  39. 39. How does Dr. Farmer continue his work withoutfeeling overwhelmed? It is hard enough with college courses we are taking. Stress management? The compassion that Farmer shows when he is traveling across seas to help others is something I would like to match here. Helping ppl = good. Farmer Paul Farmers actions can be taken as a learning tool for us to help our own nation. Why it hasnt happened sooner, i dont know. If what dr. Farmer is doing is a band aid, I really feel like crap by doing what I can do for my community. Critics are jealous I say.
  40. 40. The compassion that Farmer shows when he is traveling across seas to help others is something I would like to match here. Helping ppl = good. Shouldnt we stay local to help others? Others Is there a basic human debt to others? Is it enough to serve others in research or in practice, or must one do service-workSatisfaction is something u must find on ur own & not compare to others.
  41. 41. Statistics
  42. 42. EngagementExperimental 5.52 Control 2.29 0 1 2 3 4 5 6 F(1, 4.9) = 12.119, p = .02
  43. 43. GradesExperimental 2.79 Control 2.28 0 1 2 3 4 F(1, 4.9) = 8.013, p = .04
  44. 44. Study #2
  45. 45. Question Left alone, will student use of have an effect on engagement?
  46. 46. Media & Democracy
  47. 47. Study Design Pretest PosttestEngagement Engagement
  48. 48. No Random Assignment No Control No Encouragement
  49. 49. Results
  50. 50. Content Analysis
  51. 51. Honest people running would be AWESOME. :) But, Im not sure were ever going to have the perfect candidate.Americans are the best entertained but least informed people on the face of the earth PeopleIs not showing the whole truth lying? most people think yesThank you. thats exactly what these people on here need to realizeWe need you to be as proud of the people in the lab, as your football team on the field
  52. 52. The news is influencing how we think critically about it. think about it. There was a good point made: you want straight news? research it yourself-ask questions for YOU. News I think some students find it difficult toseparate news from commentary - what do you think? Whats more important... Jersey shore or channel 8 news?Everything is news, but not everything is newsworthy. Celebrity deaths and love affairs are the gossip of society.
  53. 53. Totally not looking forward to having kids and them wanting me to buy them shitNetflix instant play is the shit. Storage space is, for all practical purposes, free. Philly inquirer is my shit ShitObama probably wont get shit done these next2 years with all these republicans hatin. They need to hate the game not the playaThe simple fact that our degrees will say “_________________ ______ University” is why they can raise tuition. And we cant do shit People want to escape from all the shit they actually have to do. guilty as well.
  54. 54. Statistics
  55. 55. ≠ Engagement
  56. 56. Implications
  57. 57. Effective Practices
  58. 58. 1. Engage With Students2. Integrate Course Content3. Encourage Collaborative Learning

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