The document discusses plans for a Plaid Brigade student organization to promote the Smoke's brand on university campuses. It outlines a recruitment process to select a Leader of the Plaid Brigade beginning in February through April. The Leader's responsibilities would include creating a business plan, hosting events, and implementing campus domination strategies to build brand awareness. The document also describes a 4-month summer internship opportunity for the Leader to act as a liaison between the Brigade and Smoke's headquarters. The goal is to further develop and cultivate the Ambassador program. Finally, it provides timelines for implementing marketing strategies and construction projects related to promoting the Smoke's brand on campuses.

2. The The The
MS IA s A HEE G MR
UIC N T LTs A Es

7. With a main G A of…
OL

8. With a main G A of…
OL
CAMPUS
DOMINATION

9. IDA # 1
E

10. SOE Plaid Brigade
MK’S

11. A P IC T N
P L A IO PROCESS
Video Submission
Smoke’s Apocalypse
Interview Process

12. LEADER OF THE PLAID BRIGADE
RCU MN P OES
ERIT ET R CS
Recruitment Process
Interviews
February
Candidate Selec on
April
Mid-April

13. LEADER OF THE PLAID BRIGADE
O ECIP IO
Create a Business Plan
J BDSR T Plan and Host Events
Build Brand Awareness
Implement Campus Domination
Must have a SMOKINALITY

14. Rallying up the
T OP
ROS
Attend campus events specifically for target groups
Leverage established clubs
Get involved within the campus community
Be a visual presence on campus

15. How does this benefit SO E ?
MK’S
Low cost marketing generation
Reduces barriers of marketing on
campus
Strengthen relationship by having a
representative on campus

16. IDA # 2
E

17. T EINENH
H TRSIP
4 month
(May-August)
Summer internship awarded to a Plaid Brigade Leader
Incentive for participation in the Ambassador Program
The role of the intern will be a liaison between Plaid Brigade and
Smoke’s Head Office
Goal of internship is to create a role that will fully develop and
cultivate the Ambassador program

18. INTERNSHIP
O ECIP IO
Communications
J BDSR T Brand Engagement
Marketing Research
Marketing
Ambassador Program
Project Management
Public Relations

19. INTERNSHIP
RCU MN P OES
ERIT ET R CS
Recruitment Process
Interviews
February to March
Candidate Selection
March
April
Portfolio Approach

21. IDA # 3
E

24. The DEs
ET
11 min
1 hr 13 min
26,855 x
9 min
1 hr 8 min
18,512 x

25. IMLMNA IO
P EET T N
Implementation Process
Regulations
2 months
Construc on
3 months
2 months

27. Let’s get
Thank you & we now welcome any questions

28. Let’s get
most
Thank you & we now welcome any questions