Digital transformation involves using new digital technologies to transform business processes and customer experiences. It is a broad process that focuses on both technology and people. It requires determining the scale of transformation needed, choosing enabling technologies, focusing on cultural change within the organization, and optimizing the complete customer experience. Benefits include more accurate insights, breaking down departmental silos, sustainable business growth, and lean-agile processes.

1. What Is Digital
Transformation?
Digital transformation, also known as DX or
digitalization happens to be the most popular
search query right now. According to Statista,
the direct digital transformation technology
investment amount is going to reach a total
of $6.8 trillion between 2020-2023.

2. The Duality Of Definition
The narrow perspective of
digital transformation is
focused on only innovative
technology solutions.
The Narrow
Perspective
The broader perspective of
digital transformation
definition focuses on the
process and people involved.
The Broader
Perspective
You cannot define digital
transformation focusing
on only one of the
perspectives.
The Combined
Perspective

3. The Technology
The People
The Business Culture
The Process Of Transformation

4. Digigital
Transformation
Process
5
1
3
2
4
Beginning
With A
Purpose
Determining
The Scale
Choosing The
Right Tech
Enablers
Focusing On
The Cultural
Change
Optimized The
Complete
Consumer
Experience

5. Are There Any Benefits Of
Digital Transformation?
● Increasing The Accuracy Levels Of Insight
Generation
● Breaking Down Of Departmental Barriers
● Boosting The Sustainable Growth
Of Your Business
● Beginning Of A Lean-Agile
Business Process

6. The Process Of Transformation
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