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MasterClass Customer Acquisition Machine

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Alexander Chaban

How MasterClass grew to a dominant position in the acting, writing, sports, cooking and other online education spaces

Education
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Powerful, Simple, Clear Social Proof
Famous Faces ...
Floating CTA on Scroll Benefits & Value
New Content Being Added
Sample the Goods
Something for Everyone
More Famous Faces ...
Social Proof & Reviews
Step 1 - Email Capture Easy Retargeting If Visitor Abandons
Step 2 - Annual Billing Means Higher-Quality Subscribers & Lower Churn
for more teardown goodness … funnelteardowns.net
Credits Icons from flaticon.com Teardown inspiration digitalmarketer.com useronboard.com funnelhacker.tv

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MasterClass Customer Acquisition Machine