McDonald's has slashed the price of its Mighty Wings by 40% to 60 cents per wing to clear excess inventory. Taco Bell is entering the breakfast market with a new waffle taco breakfast item, prompting McDonald's to consider extending its breakfast hours to compete. Some have called on Olympians to renounce McDonald's sponsorship of the Olympics given that less than 1% of tweets about McDonald's sponsorship of the Sochi Olympics were positive.