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This presentation entails information regarding project Bvlgari, The Luxury Education
foundation, Columbia Business School, and Parsons School of Design. My involvement
       dealt with design factors, marketing ideas, and industry - user research.

               The following presentation is for viewing purposes only.




                                                                          © 2008 shradha mehta !
Mikel Achotegui • Cristina Black
                   Shradha Mehta • Francesc Minoves
ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
“Low-influence area” customers!                                                                  “High influence area”
                                                                                                                       customers!
  Short                                                                              In the shop protocol!
  term!
(attract)!                                                    The “Bulgari essentials“!
                                                             E-commerce site package!

               The “Bulgari
             essentials“ tour!


             E-visit to the
Long term!       shop!
 (retain)!
                                                                        The B lounge!

                                                                        Bulgari cares!



Follow up!
                                                                    Bulgari in the sky!




                 ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
Target Cities!                Relevant Museums!                                             Upcoming Events!
Charlotte, NC!                Mint/North Carolina Museum of                                 NA!
                              Art!
Dallas, TX!                   Dallas Museum of Art!                                         2008: Tutankhamun and the Golden Age
                                                                                            of the Pharaohs !
Houston, TX!                  Museum of Fine Arts!                                          Ongoing: Byzantine and Medieval
                                                                                            Collection!
Los Angeles, CA!              J. Paul Getty Museum!                                         2007-2008: Medieval Treasures!
Miami, FL!                    Bass Museum/Miami Art Museum!                                 Ongoing: Treasures from Bass
                                                                                            Museum of Art (Italian, Greek, and
                                                                                            Roman Art)!
San Diego, CA!                San Diego Museum of Art!                                      Ongoing: European Old Masters!
San Francisco, CA!            De Young/ SF MOMA!                                            Current: Greek Bust from the British
                                                                                            Museum Collection!
Seattle, WA!                  Seattle Art Museum!                                           2008 – Roman Art from the Louvre!
                     ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
Dear Ketty,!

   We are proud to announce the opening of our new online store. Here you
   will be able to find XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX XXXXXXX
   XXXXXXXXXX XXXXXXXXX XXXXXXXX XXXXXXX XXXXXXXXXX XXXXXXXXX
   XXXXXXXX XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX !

   XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX XXXXXXX XXXXXXXXXX
   XXXXXXXXX XXXXXXXX XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX
   XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX !




                   Check the new Bulgari Accessories collection fall 2008!




ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
The Thomas Crown Affair




                                                                Pret -a -Porter




                                                                Evita




                                                                Minority Report


ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
Mikel Achotegui • Cristina Black
                   Shradha Mehta • Francesc Minoves
ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!

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Smehta Bvlgaricom

  • 1. This presentation entails information regarding project Bvlgari, The Luxury Education foundation, Columbia Business School, and Parsons School of Design. My involvement dealt with design factors, marketing ideas, and industry - user research. The following presentation is for viewing purposes only. © 2008 shradha mehta !
  • 2. Mikel Achotegui • Cristina Black Shradha Mehta • Francesc Minoves ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  • 3. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  • 4. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  • 5. “Low-influence area” customers! “High influence area” customers! Short In the shop protocol! term! (attract)! The “Bulgari essentials“! E-commerce site package! The “Bulgari essentials“ tour! E-visit to the Long term! shop! (retain)! The B lounge! Bulgari cares! Follow up! Bulgari in the sky! ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  • 6. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  • 7. Target Cities! Relevant Museums! Upcoming Events! Charlotte, NC! Mint/North Carolina Museum of NA! Art! Dallas, TX! Dallas Museum of Art! 2008: Tutankhamun and the Golden Age of the Pharaohs ! Houston, TX! Museum of Fine Arts! Ongoing: Byzantine and Medieval Collection! Los Angeles, CA! J. Paul Getty Museum! 2007-2008: Medieval Treasures! Miami, FL! Bass Museum/Miami Art Museum! Ongoing: Treasures from Bass Museum of Art (Italian, Greek, and Roman Art)! San Diego, CA! San Diego Museum of Art! Ongoing: European Old Masters! San Francisco, CA! De Young/ SF MOMA! Current: Greek Bust from the British Museum Collection! Seattle, WA! Seattle Art Museum! 2008 – Roman Art from the Louvre! ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  • 8. Dear Ketty,! We are proud to announce the opening of our new online store. Here you will be able to find XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX ! XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX XXXXXXX XXXXXXXXXX XXXXXXXXX XXXXXXXX ! Check the new Bulgari Accessories collection fall 2008! ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  • 9. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  • 10. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  • 11. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  • 12. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  • 13.
  • 14. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  • 15. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  • 16. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  • 17. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  • 18. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  • 19. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  • 20. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  • 21. The Thomas Crown Affair Pret -a -Porter Evita Minority Report ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  • 22. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  • 23. ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!
  • 24. Mikel Achotegui • Cristina Black Shradha Mehta • Francesc Minoves ALL RIGHTS RESERVED BY LEF, COLUMBIA BUSINESS SCHOOL, PARSONS SCHOOL OF DESIGN, AND PROJECT PARTICIPANTS!