The document discusses how MCAD could utilize Tumblr and Foursquare as marketing tools to engage different demographics. For Tumblr, it suggests creating an official MCAD page to share student work, photos from campus, and art inspiration in order to attract younger prospective students. For Foursquare, it proposes a three-tiered approach of engaging current students through check-ins, community members through badges for attending events, and alumni/donors through collaborations that provide incentives for donations. The document provides examples from other schools and organizations on using social media platforms effectively.
Presenter: Mike Brcic
Love it or hate it, Facebook is the #1 social media site in the world, with more than 200 million active users. A growing number of companies and organizations are using Facebook to connect with their stakeholders and build community. In this workshop, you’ll learn simple, easy-to-implement techniques for using Facebook to connect with your audience, including:
* Facebook Groups and how to grow them
* Raising funds through Facebook Causes
* Creating Facebook events that sparkle and shine
* Developing a fan base with Pages
* Maintaining promotions and contests
* Other techniques for taking Facebook to the next level!
How the travel industry can maximise the power of social mediaagency:2
In this white paper agency:2 explore how travel brands can maximise the power of social media.
Travel businesses cannot afford to dismiss social media as a fad. It presents an opportunity to gain an edge over competitors, rise above industry-wide challenges and engage effectively with business partners and consumers.
Social Media Strategy for International NGOs & UniversitiesFastPivot
Over 120 attendees from 17 different countries registered for yesterday's webinar on "Social Media Strategy for International NGOs & Universities.
FastPivot's CEO, Matthew Ledford opened with an overview of global social media platforms. FastPivot's Director of Social Media Communications, Jonathan Poston presented three university social media campaign case studies (LNU-MSU CIB, UEES-ICP & EIU). Weidong "Jim" Zhang, Admissions Counselor at Maharishi University of Management, discussed "how to use Chinese social media to recruit students in China."
Interested in talking with a social media expert? Reserve a 1-on-1 session: http://www.fastpivot.com/social-media-organizations.html
Learn more about how travel itself can be a motivation when you subscribe to this 8 Figure Dream Lifestyle blog. https://8figuredreamlifestyleus.wordpress.com/blog/
Presenter: Mike Brcic
Love it or hate it, Facebook is the #1 social media site in the world, with more than 200 million active users. A growing number of companies and organizations are using Facebook to connect with their stakeholders and build community. In this workshop, you’ll learn simple, easy-to-implement techniques for using Facebook to connect with your audience, including:
* Facebook Groups and how to grow them
* Raising funds through Facebook Causes
* Creating Facebook events that sparkle and shine
* Developing a fan base with Pages
* Maintaining promotions and contests
* Other techniques for taking Facebook to the next level!
How the travel industry can maximise the power of social mediaagency:2
In this white paper agency:2 explore how travel brands can maximise the power of social media.
Travel businesses cannot afford to dismiss social media as a fad. It presents an opportunity to gain an edge over competitors, rise above industry-wide challenges and engage effectively with business partners and consumers.
Social Media Strategy for International NGOs & UniversitiesFastPivot
Over 120 attendees from 17 different countries registered for yesterday's webinar on "Social Media Strategy for International NGOs & Universities.
FastPivot's CEO, Matthew Ledford opened with an overview of global social media platforms. FastPivot's Director of Social Media Communications, Jonathan Poston presented three university social media campaign case studies (LNU-MSU CIB, UEES-ICP & EIU). Weidong "Jim" Zhang, Admissions Counselor at Maharishi University of Management, discussed "how to use Chinese social media to recruit students in China."
Interested in talking with a social media expert? Reserve a 1-on-1 session: http://www.fastpivot.com/social-media-organizations.html
Learn more about how travel itself can be a motivation when you subscribe to this 8 Figure Dream Lifestyle blog. https://8figuredreamlifestyleus.wordpress.com/blog/
Leveraging Social Media to Tell Your Sustainable Fashion StoryEarthsite
With the movement towards sustainable design in the fashion industry, social media is playing a key role for brands to tell their sustainability story; where and how products are made, what materials they are made of, and the life cycle of the product. Whether you are a boutique eco-fashion brand or a large retailer, sustainability is about being transparent, open and authentic. Social media provides a platform for brands to authentically tell their sustainability story. In this presentation, we will look at fashion brands that have successfully integrated social media into their sustainability initiatives, learn what engages and builds trust with eco-conscious consumers, and discuss best practices for using social media in sustainability campaigns.
Object Lesson - Grasping at Straws or Doing the Impossible?Ken Sapp
This week's idea of the week centers around the drinking straw. The main lesson reminds youth that what sometimes what we see as impossible is not always as impossible as it seems.
Breakdown of timelines, comparative analysis and UX Experience (including strategy and audience profile) for the Minneapolis-based Architecture Firm MS&R
Digital marketing success is hinged on social currency.
Everywhere you look, there seems to be a growing dissonance between brands and their digital marketing offerings.
Leveraging Social Media to Tell Your Sustainable Fashion StoryEarthsite
With the movement towards sustainable design in the fashion industry, social media is playing a key role for brands to tell their sustainability story; where and how products are made, what materials they are made of, and the life cycle of the product. Whether you are a boutique eco-fashion brand or a large retailer, sustainability is about being transparent, open and authentic. Social media provides a platform for brands to authentically tell their sustainability story. In this presentation, we will look at fashion brands that have successfully integrated social media into their sustainability initiatives, learn what engages and builds trust with eco-conscious consumers, and discuss best practices for using social media in sustainability campaigns.
Object Lesson - Grasping at Straws or Doing the Impossible?Ken Sapp
This week's idea of the week centers around the drinking straw. The main lesson reminds youth that what sometimes what we see as impossible is not always as impossible as it seems.
Breakdown of timelines, comparative analysis and UX Experience (including strategy and audience profile) for the Minneapolis-based Architecture Firm MS&R
Digital marketing success is hinged on social currency.
Everywhere you look, there seems to be a growing dissonance between brands and their digital marketing offerings.
Digital & Social Media Strategies Series: A Digital Vision (social media stra...Michelle Sawyer
The following presentation was created for Monash University to created awareness and educated on Monash's social media strategy, and how digital/social media was re-shaping how students engage with universities.
Social Media is a key role in the fashion industry in terms of marketing. As fashion is influenced by all different cultures, all different types of people are attracted to different kinds of fashion. Through social media fashion companies are able to reach a wide variety of audiences, brand their companies, and build a strong following. Social media allows ideas and merchandise to spread quickly, strong customer to company relationship, and receive feed back, which ultimately results in customer loyalty.
Librarians across the country have collectively been spending resources on developing simple to complex makerspaces. But, what comes after that? This exciting presentation will talk about great ideas and programs you can use with your makerspaces. Topics include ways to build more community awareness about your library, create new startup companies within your library, and most importantly further define your library as the community anchor. This session will also encourage ways to build more coding programs to teach our future technical entrepreneurs how to build better and more integrated systems and encourage more innovation.
4 Steps For Using Social to Recruit College StudentsSprout Social
Students everywhere are raising their hands, clamoring for colleges’ attention. But are you reaching them in a way that effectively sells your school? As your admissions team works to shape the best freshman class possible, it’s paramount to have a comprehensive social media plan in place. This Sprout Social syllabus will help you make the grade.
Explore These Themes:
-How to set up your admissions team for social success.
-Social strategies for bringing qualified prospects into your funnel.
-Creative content ideas that will resonate with your target audience.
-Proven methods of leveraging social media to drive applications.
social media marketing Dubai and social media agency Dubairoshanraj906499
Dubai, a city known for its innovation and technological advancement, has a dynamic social media landscape. When it comes to social media usage, it's crucial to know which platforms are the most popular. In Dubai, the following social media platforms dominate the scene:
People's Insights Volume 1, Issue 24 : The FancyMSL
50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is The Fancy. For more, see: http://peopleslab.mslgroup.com
This is a diverse market research presentation I worked on for the KFAI show "Freewheelin' with Jackson Buck" that uses their diverse listenership as an asset for a visual campaign that will increase loyalties and raise revenue.
An experiment in understanding different business models and their advertising practices during an economic crisis. Created for Shuttle Advertising, 2009.
At the height of the economic crisis, I designed the Annual Shuttle Calendar for 2009, that aimed to communicate the importance of advertising during an economic crisis.
This is a proposal for an exhibition called 'Thirst' bringing together 3 Biological Habitats, environments and biomes ultimately leading to the water-cycle and how it affects humanity.
For my second project, I decided to do a Cradle2Cradle analysis on how we can solve the problem of the industrial food production system. But before we begin, it is to essential to explore the problem in its entirety. Is uniformity positive? How can it be negative? How can we take begin to realistically introduce diversity without negatively effecting our ecosystem and our society. The purpose of this project was not to solve, but to begin to understand the process. My inspiration was the film: Food, Inc. Which I highly recommend everyone to watch! Enjoy!
When stepping into a supermarket, we are bombarded with a smorgasbord of different products. There are an average of 45,000 items in a supermarket, a seemingly diverse environment. However, it is interesting to find that over 98% of all those items are clever rearrangement of a single molecular compound-a food we call "Corn".
Biological Systematical scheme of the Pattern that is Sex. As a behavioral pattern, there is a distinct systematic ritual with interaction and interconnections. But how can we improve 'Bad Sex'?
3. ABOUT Tumblr is a blogging platform primarily used by the demographic 16-19 year
olds across America using primarily photography.
Demographic
Age:
18% of users are between the ages of 12-17, this is the highest percentage
rate of an age cluster.
This compares to 14.3% of Twitter users and 13.8% of Facebook users of the
same age.
Sex:
61% of the users are female, a higher ratio that is comparable to the ratio of
women to men who attend MCAD.
Location:
Minnesota ranks number 34 on the list of states that use Tumblr.
This compares to number 44 for Twitter and number 46 for Facebook in the
same category.
4. US & Other Organizations
Most private art colleges have not taken the opportunity to capture the
THEM amazing leads they can gain from Tumblr. While every school is tagged in
student posts, only certain AICAD colleges have o cial pages. Some of which
include:
• SCAD
Who use Tumblr as an “FAQ” page rather than engaging to create memes.
Other colleges use Tumblr for speci c projects either student or faculty
initiated. These do not count because they are uno cial and work similar to
how the Project M “Welcome Home” Tumblr worked.
MCAD and Tumblr
Many current students already use Tumblr as a means to share their work and
inspiration.
I foresee an o cial Tumblr page which acts as a catalyst for promoting
student’s work away from our o cial website since it can act in real time. This
will also help MCAD pull in new students since we are aiming to target their
highest audience; creative individuals under 17 years old.
The O cial MCAD Tumblr Page could work to share information in the
following ways:
• Reblog original work students put out, and credit them.
• Share interesting “Seen at MCAD” photographs that could turn into memes
through Reblogging
• Share inspiring art and design pieces so that we become a staple in creative
inspiration.
While our Facebook and Twitter account act well to engage the local
community, alumni and parents, a Tumblr page could act as a catalyst to engage
current students and a younger audience, giving us positive earned media
coverage that is self-aggregated and allowing us the capacity to target new
students.
5.
6.
7. ABOUT What is FourSquare?
FourSquare is a social-media platform that is used primarily by people with
smart phones as an application that let’s your friends know where you are
and allows you to nd out where you are. FourSquare is often synced with
Twitter or Facebook, giving followers a quick update (including a map) of your
location as the most popular geo-location application on the market.
Why FourSquare?
From a Business Perspective:
FourSquare is the newest form of earned media. It gives hundreds (and
sometimes thousands) of people instant access to the location of your
business and what is happening there.
But instead of the media coming from a one-way channel that users can be
biased against, it comes from personal and trusted resource; their friends.
Think of it like the word of mouth, gone viral.
Pair those 2 positive traits, along with incentives (and badges) businesses
o er consumers and guests for checking in, and you’ve got one of the stron-
gest free-media channels available today.
Awards and Incentives for checking-in to Foursquare range from the small to
the large. Badges include: The Newbie (your rst check-in ever) to the Louis
Vuitton Insider (check-in 3 times at Louis Vuitton London) and every possible
badge you can imagine in between.
Click here for a comprehensive list of FourSquare badges and how to get
them
In the early quarter of 2010, Mazda provided customers an o er to win a free
car worth $15,000 in a sequential giveaway that integrated badges and music
(relevant to their target audience).
Local eatery A25: Sushi & Sake Bar provided guests with a free shot simply
for checking in.
Incentives like these provide a dual-reason for guests to check-in (get a badge
and a free something or another), and in-doing so provide free earned media
to the users’ pro les, which creates publicity for the business
8. SCHOOLS Not many schools have utilized the power of FourSquare thus far simply
because most-nonpro ts and schools do not sell a speci c tangible product,
making it di cult to facilitate check-ins.
However, there are some success-stories that prove that, should more
organizations (such as MCAD) utilize geo-tracking social-media applications,
gift-giving and general awareness can increase.
Higher Education Institutions and FourSquare
Last January, Harvard pushed itself into the frontier of social marketing by
announcing that they would be the rst institution to utilize FourSquare as a
media promotion. They created their own string of badges, and designated
speci c locations to check-in. Check-in locations included the campus librar-
ies, local co ee shops, bookstores, museums, theaters and various speci ed
colleges. The Communications department at Harvard released a press
statement saying “Harvard is more than classrooms and buildings. It’s an
interconnected community of people, ideas, and experiences.”
While Harvard didn’t provide speci ed incentives to check-in other than
standardized badges, their strategy was to essentially brand their community
and build an ownership to the area.
What we can learn from Harvard:
MCAD can work to bring together the Whittier community (potentially
through the Whittier Alliance) and make it MCAD-land. Facilitating local
visitors of Eat Street and the local community to check-in in exchange for
incentives by MCAD.
Example:
“Congratulations for stopping into Jasmine Deli. Become Mayor and you get a
free book from the MCAD Library!”
By September of last year, FourSquare had partnered with 20 Universities
including Arizona State, Texas A&M and Syracuse University. However, these
institutions primarily cater to their student population instead of the external
community, since most traditional universities do not provide the local
community reasons to visit such as gallery openings and exhibitions.
9. AICAD Not many schools have utilized the power of FourSquare thus far simply
because most-nonpro ts and schools do not sell a speci c tangible product,
making it di cult to facilitate check-ins.
However, there are some success-stories that prove that, should more
organizations (such as MCAD) utilize geo-tracking social-media applications,
gift-giving and general awareness can increase.
Art Schools and FourSquare
Currently there are no art schools using FourSquare on a professional level.
While many students (especially ones that are involved in the multimedia or
interactive discipline) are using FourSquare uno cially to state their
locations, none of the AICAD schools are using the application as a
marketing tool.
This especially presents itself as a problem when students with a sense-of-
humor decide to name campus locations on their own. These locations, albeit
funny, are permanent and can provide an alarming point of view for new-
students by a small handful of disgruntled (or funny) students.
What we can learn from Art Schools
Everything. Since no art schools are currently using Four Square as a market-
ing device, it presents MCAD the opportunity to be the rst to do so. This can
be speci cally promoted by our media-program, who are well versed in
social-media platforms, and will provide MCAD with a great promotional
opportunity.
10. NGO Many Nonpro ts have begun using Foursquare as means to maximize the
attention to their organization. This strategy has worked well for them
because they cater to the general public. Organizations that cater to the
information age have seen success because of the simple reason that
individuals want it to be known that they are helping.
How Non-Pro ts are Using Foursquare
• Location
Simply by adding event locations and associating them with their events,
Nonpro ts are giving charitable givers the opportunity to simply ‘check-in’.
• Badges
Since non-pro ts are usually providing neither a product nor a service, using
badges has increasingly become the incentive to attend events. Badges range
from simple ‘thank you for coming’ points, to ‘philanthropic giver of the
month’.
• Collaboration
An increasing amount of nonpro t organizations are collaborating with
businesses, speci cally restaurants, to promote both of their organizations.
For example, certain nonpro t organizations are taken under the wing of
restaurants, so when they check-in they are noti ed that 15% of their bill will
go directly to the nonpro t organization.
Organizations such as “Sel sh Giving” and “Grandon Tripp” are among the
cause-marketing nonpro t organizations that have utilized FourSquare.
Other, bigger, organizations such as The American Red Cross (who have a
badge for donating blood) and MoMa have also utilized the
power of FourSquare.
What we can learn from Nonprofits
I believe the biggest key-point to gather references from non-pro ts are
collaborations and thankyou’s. By collaborating with the local community
organizations in the Whittier neighborhood, we can provide incentives and
press for MCAD. Continuing on to create Badges for philanthropic purposes,
we can provide community members and alumni to donate to the school, in
exchange for badges that allow them to gain notoriety.
11. MCAD If MCAD were to begin using FourSquare, the approach would have to be
3-tiered in order to appeal to the 3 di erent types of people who would
utilize FourSquare.
We will need to cater to:
• Students (and parents): through check-ins.
• Community Members (and gallery visitors): through badges.
• Friends (and Alumni who donate): through collaborations.
Lets use three user pro les to illustrate how this would work.
• Andy is an MCAD student studying web and multi-media. His parents live
in Bulder, Colorado. Andy is a sophomore.
When Andy visits the MCAD Library to study, he checks-in. His parents have
the opportunity to check his social-media networks should they want to keep
track of his whereabouts. Andy subsequently checks out a book. He immedi-
ately gets a checkout FourSquare badge which reminds him when he must
return the book by.
• Susan is a busy marketing executive who lives in the Uptown neighbor-
hood. She enjoys art and loves attending gallery openings and the Art
Sales.
Everytime she visits MCAD, she can check-in to the locations. Eventually, after
having attended 4 opening receptions, she gets a badge, which gives her a
discount to the Art Sale ticket.
ª Doug is a BS student who graduated MCAD in 2002 and lives in the local
community. He is very happy with his time at MCAD and is at a point in his
career where he can give back a little.
Whenever he gets called during the telethon, he donates about $200. He
spends his week working from di erent co ee shops, and just found out that
Spyhouse will donate 10% of their total to MCAD, so he visits more often.
There are many ways to use FourSquare as a marketing devise, however since
it is a geo-tracking application, it is important that a hierarchical umbrella
controls the entire system. Unlike our current social-media formulation which
gives independent access to each department, FourSquare for MCAD would
need to come together so that checking in at the MCAD Art Cellar would be
just as opportunistic for our givers as checking in to an
MCAD Opening Reception.