IMM invests in and develops international consumer brands in India. They work from offices in London and New Delhi as advisors, equity partners, or licensed operators. IMM has experience establishing brands like Jamie Oliver Restaurants, Wendy's, and PizzaExpress in India. They provide strategic advisory and operational support across all aspects of entering and growing in the Indian market.

1.
www.immassociates.com
IMM
IMM
invest
in,
establish
and
develop
international
consumer
brands
in
India.
Our
London
and
New
Delhi
offices
work
as
advisors,
equity
partners
or
as
the
licensed
operator.
We
have
an
exclusive
India
focus
and
have
built
many
successful
partnerships
with
ambitious,
high
quality
companies.
IMM
shareholders
are
family
offices
and
high
net
worth
individuals.
The
Team
IMM
is
an
international
business
with
experienced
management,
investment
professionals
and
a
young,
entrepreneurial
team.
The
team
is
supported
by
panels
of
suppliers,
agencies
and
experts.
Why
we
are
different
India
is
an
attractive
but
challenging
market
where
traditional,
local
partnerships
often
fail.
We
understand
the
opportunities
but
are
realistic
about
what
it
takes
to
create
shareholder
value.
Our
approach
IMM
move
quickly
but
take
a
long-­‐term
view
of
India.
Over
time
and
across
many
projects,
the
team
has
developed
a
methodical
approach
to
all
aspects
of
market
set
up
and
ongoing
management:
• Business
planning.
We
ensure
all
financial
and
commercial
assumptions
are
current,
based
on
front-­‐line
realities
and
validated
by
our
investment
experts
• Contracting.
IMM
have
executed
a
range
of
brand
agreements
based
on
equity,
JV,
license
or
franchise
terms.
We
believe
in
the
value
of
simple
and
flexible
structures
• Corporate
set
up.
We
are
very
familiar
with
FDI,
tax,
accounting
and
repatriation
strategies
• Customisation.
IMM
understand
Indian
consumers
and
how
to
adjust
brand
and
business
models
to
establish
long-­‐term
competitive
advantage
• Asset
management.
IMM
have
built
multiple
businesses
in
India.
We
handle
governance,
risk,
regulatory
compliance,
recruitment,
operations,
sales
and
marketing,
technology,
finance
and
corporate
development
• Managing
change.
We
are
an
experienced
team
used
to
mitigating
risks
and
dealing
with
the
challenges
of
operating
in
this
very
large,
complex
and
changeable
market
Track
Record
The
senior
team
has
operated
across
sectors
in
India
for
25
years
developing
a
portfolio
of
market
intelligence
and
a
large
professional
network.
We
have
worked
with
many
great
brands
including:
Jamie
Oliver
Restaurants.
In
2015
IMM
acquired
the
25
year,
all
India
rights
to
Jamie’s
Italian
and
Jamie’s
Pizzeria.
4
sites
launched
in
year
one
with
a
$15m
investment
case
for
50
sites
in
5
years
Wendy’s.
In
2014
IMM
acquired
the
25
year,
all
India
rights
to
Wendy’s,
America’s
2nd
largest
burger
brand.
4
sites
launched
in
year
one
with
an
investment
case
for
200
sites
over
10
years
PizzaExpress.
In
2011
IMM
supported
the
UK’s
largest
restaurant
group
launching
the
brand.
IMM
negotiated
a
JV
with
a
leading
Indian
business
and
led
all
aspects
of
the
successful
market
entry
Since
2010,
IMM
has
advised
well-­‐known,
international
brands
including
John
Lewis,
Agent
Provocateur,
Busaba,
Karen
Millen,
Laura
Ashley.
We
have
also
worked
with
a
range
of
innovative,
earlier
stage
companies
across
sectors
in
the
UK,
US
and
India.
New
Delhi
jasper.reid@immassociates.com
+91
9599180115
London
david.loyd@immassociates.com
+44
7810
480480