This document discusses using social jams and collaboration to solve business problems related to extending smarter cities technologies to villages in India. It proposes using IT as a cottage industry and grassroots entrepreneurship. Students from various colleges participated in a collaboration jam contest at an event called ASCEND 2010 to address business issues in targeted industries. The document outlines plans to use an online jamming environment and daily virtual office hours to engage participants in identifying high-priority business problems and generating solutions in multiple waves over a scheduled period. The goal is to capitalize on paradigm shifts and develop industry-specific approaches like for smarter healthcare.