The document describes MiseTech's SPIDER home automation solution. SPIDER allows homeowners to control all smart home applications from a universal controller and customize their system by adding or removing applications. It provides benefits like reduced costs, enhanced safety, and more convenient living. The global smart home market is expected to reach $51.77 billion by 2020, representing an opportunity for MiseTech to succeed with SPIDER. The company is seeking funding to develop SPIDER over the next 12 months.

1. Spider
MiseTech
A complete home automation solution

2. Opportunity
 Internet of Things (IoT), or Internet of Everything
(IoE), the next generation of internet is becoming
reality and entering our life.
 Smart home, as part of IoT, is creating huge
opportunities in global market.
 Home Automation is poised to be adopted by
more homeowners for the running of their homes,
in a much more efficient, integrated and
connected way.

3. Growing Global Market

4. Market Size
 According to IDC, the IoT -- Internet of Things, and
the technology ecosystem surrounding it are
expected to be a $8.9 trillion market in 2020.
 The data from Global Business Intelligence research
report shows that, by 2020, the market capacity of
global Smart Home product, installation and
technology will reach $51.77 Billion, with annual
growth rate of 17.74%.
 Based on newly released marketing research report
from Juniper Research, because of promotion of
Smart Home, Infotainment, Security and
Surveillance, and Healthcare, the Smart Home
market is expected to reach $60 Billion by 2017.

5. Gross Annual Growth Rate
Revenue Expected
by 2020
GAGR(Gross Annual
Growth Rate)
2013-2020
Europe1 $13.81 Billion 17.74%
Americas1
(South & North)
$22.4 Billion 17.62%
China2 $58.1 Billion 25%
Asia1
(Exclude China)
$9.23 Billion 19.13%
1. RnRMarketResearch.com
2. Development trend of China's smart home market in 2012-2020

6. Smart Home

7. Value Proposition
 Imagine, a Spider that has spun several threads, and has
control of everything within its web. When it sense signal
outside of its web, it will quickly react and catch its prey.
 SPIDER, a complete home automated solution for universal
remote control, which also is an open-architecture system,
such that homeowners receive signals from each sensor
network node, and deal with signals based on pre-set coping
strategy automatically or manually.
 Homeowners can use SPIDER to create their smart home
scheme through customizing varies combination of hardware
and software to fit their needs----Just like building your own
LEGO™.
 SPIDER, benefits homeowners by reducing their cost,
enhancing their safety level, and making life more effective and
convenient.

8. Technology

9. Technology

10. Solution

11. Scenario Example ---- Home

12. Scenario Example ---- Room

13. Distinct Advantage of SPIDER
 Highly integrated and open-architecture system
 Integrates different application into one system as a
universal controller for homeowners, to control home
applications via smart terminal/platform;
 Provides open architecture for homeowners to
continuously add-on/takeoff application in Smart Home
system.
 Fully meet customization requests for homeowners
 Customized by homeowners to choose products and
services based on their unique needs and goals;
 Homeowners are able to enjoy the process of designing
their unique smart home solution, that is their own,
rather than settling for a less customizable, more
restricted and finalized product.

14. Distinct Advantage of SPIDER
 Better living standard
 Accessible of everything happened at home for homeowners,
anytime and anywhere with internet connection;
 Alarms homeowners with unexpected actions from outside,
gas leak, and smoke.
 Better living efficiency
 Allows homeowners to check and control home status
globally with internet connection;
 Allows homeowners to arrange their life more efficient.
 Lower spending
 A reasonable pricing of the product and services;
 Based on analysis report, homeowners are able to save
expense, including energy expense, by modifying their
lifestyle.

15. Development Schedule
Architecture Design
Hardware Specification
Hardware Platform
Function Placed
Communication Protocol
Operating System Software
Diver Module Software
Application Software
User Interface Software
Alpha Testing
Hardware Design
Prototype
Beta Testing
Final Testing
Industrial Design
Production Ramp Up

Incomplete
Development
(12-months schedule)

Completed
Development
Funding Date

16. Risk & Solution
 Fail to deliver the product
 Even though Smart Home is a quite new concept, the technologies are
fully sophisticated. Technically we are capable of delivering the
product with low risk, the keys are idea of product and position in the
future market.
 Delay in product release
 With sufficient funding investment, we are able to adjust and fasten
research and development, in order to release the product on the
market as soon as possible.
 Competitors enter the market
 Smart home market is competitive, though relatively intense, but the
vast majority of companies involved in the competition are still in the
development stage, even large companies such as Apple, Google and
Samsung.
 As long as we seize the opportunity and have sufficient funds to
support research and development, small company can succeed in the
market.

17.  Sales Strategy
 Product selling
 Service charging
 Software authorizing
 Revenue
 From customers
Revenue Model
Products sale and service fees
 From third-party
Initial set-up fees
Commissions on sold products/services

18. Go-to-Market Strategy
 Form a strategic partnership with large companies
for an initial beta test
 Utility companies
 Communication companies
 Internet service providers

19. Strategic Alliances
 Established partnership with a home product
manufacturer locally
 Form a business partnership with product
manufacturers
 Home appliance
 HVAC
 Alert devices
 Entertainments
 More …

20. Funding Allocation
HR Expenses $600,000
Rental Expenses $60,000
Office Expenses $40,000
Equipments & Devices
$300,000
Intellectual Property
$200,000
Industrial Design $140,000
Prototype $200,000
Materials $80,000
OEM $120,000
Test & License
$150,000
Tax $210,000
HR Expenses
Rental Expenses
Office Expenses
Equipments & Devices
Materials
Prototype
Test & License
OEM
Industrial Design
Intellectual Property
Tax

21. Funding Allocation
Item Amount Note
HR Expenses $600,000 Salaries & benefit of around 10 employees
Rental Expenses $60,000 Around 2000 sq. feet
Office Expenses $40,000 Furniture, communication & supplies
Equipments & Devices $300,000 Developing platforms & instruments etc.
Materials $80,000 Components & other consumables
Prototype $200,000 Manufacturing cost
Test & License $150,000 QA and third party licenses
OEM $120,000 Processing, mold and production ramp up
Industrial Design $140,000 Appearance and architecture
Intellectual Property $200,000 Expected 4-5 patent applications
Tax $210,000 Estimated 10% of total budget
Total $2,100,000

22. Short Term Schedule

23. Exit Strategy
The following are exit strategies:
 Repurchase Agreement/Buy Back Agreement
 Merge and Acquisition
 Initial Public Offerings(IPO)

24. Core-Team
 Hunter Liu is the founder and CEO of Mise Technologies
Inc. He created and designed the big picture of SPIDER
product families, and make the direction of developing.
 Hunter was a System Engineer and Project Manager for
many years, he also worked as a Chief Engineer for 8 years
in two companies. With more than 25 years of experience in
cross-field knowledge which covers mechanical design,
MEMS, micro-electronic hardware design, low-level
programming, sensors, measurement and control, and
wireless communication.
 Hunter graduated from Nanjing University of Aeronautics &
Astronautics(1994), with Master Degree in Instrumental
Analytical Sciences and Measurement Technology. He also
graduated from North University of China (1985), With
Bachelor degree in same major.
Hunter Liu

25. Core-Team
 Steve Xing is the co-founder and Chief Operating
Officer of Mise, who leads business development
and marketing. To date, Steve has successfully
developed business strategy, revenue model and
sales strategy for Mise.
 Prior to Mise, Steve had increased revenue of a
solar system company from 0 to 3 MW, expanded
a lightweight solver company from 1 to 20
merchandise, and also developed a door
manufacture company from 3 people with revenue
of 180,000 to 10 Million within 1 year and half.
 Steve graduated from Huazhong University of
Science and Technology(1989) with Bachelor
Degree in Information Technology.
Steve Xing

26. Core-Team
 Tony Guo is the co-founder and Chief Technology
Officer of Mise, who leads software system design
and software development of SPIDER. To date, Tony
has successfully connected the platform, system, and
software with lighting, temperature control, door lock,
and in process of connecting with other protocols.
 Prior to Mise, Tony had 13 years of software
development including cross-platform software
development, led a team of 5+ people to handle Real
Time Operating System project for more than 1 year,
and had developed strong skills in Java, C/C++, and
time-management skills.
 Tony graduated from Sichuan University in 2001 with
Bachelor Degree in Information and Computer
Science.
Tony Guo

27. MiSE Technologies Inc.
Making Information & Services Everywhere！

28. Contact Us
Mise Technologies Inc.
Markham, Ontario, Canada
Tel: +1 (647) 499-7755
Fax: +1 (647) 499-7766
E-mail: info@misetech.com
misetech@gmail.com
Website: www.mise-tech.com