This document provides an overview of a strategic account plan for Samsung Securities Co., Ltd. It begins by outlining the goals for the account, which include relationship building, revenue generation, and customer success. It then structures the Samsung account by identifying relevant targets and segments. Intelligence is added to the plan by linking data on the targets, including key decision makers, priorities, and competitive information. Metrics are established to track goal progression over time. The plan provides a framework to focus efforts on the most promising targets and iterate the strategy based on results.
How to Build a Killer Strategic Account Plan Avention
The Strategic Account Plan is a tool that helps salespeople be better positioned to take on new accounts and forge stronger relationships with existing ones. The plan contains critical information about the prospect that every sales rep should know before even thinking about making the initial phone call. Putting the information down in a concise, structured way helps the salesperson to focus on what is important about the account and how it aligns with your company’s offering. Having a plan can be that one step further, the edge over the competitor, the crucial piece of data that can close the deal. Simply put, the Strategic Account Plan is the blueprint of the sale.
The Strategic Account Plan should be almost a mini encyclopedia of the company. It should allow the salesperson to know the account inside and out. The plan must have all the important information about the company and its financials, competitors, technology, goals, and objectives. It must provide insights about recent development and drivers in the account and the industry. It is imperative that the plan contains extensive and accurate contact information. Moreover, the contacts ought to be structured in the proper hierarchical way so that the sales rep knows how to navigate through the list.
Learn about the 10-Step Strategic Account Alignment Process:
- See the 10-step account planning and implementation process using real-world examples
- Focus on 3 of the biggest challenges facing strategic account management programs
- Learn the unique approach that Global Partners uses for the account planning and management process
The Strategic Account Plan is designed to help the account management team effectively prepare and stay focused on the customer’s business objectives and goals to ensure they achieve the planned results, create a consistent experience for the customer, and ultimately identify how they can make a positive impact on the customer’s business.
How to Build a Killer Strategic Account Plan Avention
The Strategic Account Plan is a tool that helps salespeople be better positioned to take on new accounts and forge stronger relationships with existing ones. The plan contains critical information about the prospect that every sales rep should know before even thinking about making the initial phone call. Putting the information down in a concise, structured way helps the salesperson to focus on what is important about the account and how it aligns with your company’s offering. Having a plan can be that one step further, the edge over the competitor, the crucial piece of data that can close the deal. Simply put, the Strategic Account Plan is the blueprint of the sale.
The Strategic Account Plan should be almost a mini encyclopedia of the company. It should allow the salesperson to know the account inside and out. The plan must have all the important information about the company and its financials, competitors, technology, goals, and objectives. It must provide insights about recent development and drivers in the account and the industry. It is imperative that the plan contains extensive and accurate contact information. Moreover, the contacts ought to be structured in the proper hierarchical way so that the sales rep knows how to navigate through the list.
Learn about the 10-Step Strategic Account Alignment Process:
- See the 10-step account planning and implementation process using real-world examples
- Focus on 3 of the biggest challenges facing strategic account management programs
- Learn the unique approach that Global Partners uses for the account planning and management process
The Strategic Account Plan is designed to help the account management team effectively prepare and stay focused on the customer’s business objectives and goals to ensure they achieve the planned results, create a consistent experience for the customer, and ultimately identify how they can make a positive impact on the customer’s business.
Driving Key Account Growth: Planning and Execution to Access the White SpaceRichardson
Decreasing customer loyalty, higher expectations, and constant competitive threats are making forecasted business from your best customers anything but a certainty. The presentation will cover the following:
1. The guiding principles for excellence in strategic account planning
2. Quantitative and qualitative factors to consider in choosing accounts for strategic account planning
3. How to align to the customer’s strategy
Account plan execution
Need to strengthen collaboration Retailer-Supplier?
If manufacturers and retailers wish to achieve top performance under the new commercial scenario, they must re-define the rules of the game, develop an integrated vision of opportunities and threats to be faced and push the limits of collaboration to unprecedented levels. Not easy, but possible.
Our Model of Cooperation for Growth
At TMC Consulting we have developed an innovative planning model that ensures integration and team effort. The advantage of this model is that the end result is an Account Plan built with the joint effort and collaboration of the industry and retailers, focusing on the most relevant and shared opportunities to generate value for all players.
Implementing your own Account Planning Methodology Featuring SiriusDecisions Revegy, Inc.
You know your customers rock – but are you really getting the most from your customer relationships? Are you actively engaging with them to continue to grow revenue in your accounts? Do you know which accounts you should be spending the most time with? Or how to build relationships across your customer’s entire organization?
The ultimate-blueprint-to-achieve-your-key-account-goals-in-2019-finalDemandFarm
The Ultimate Blueprint To Achieve Your Key Account Goals In 2019 (With Bonus Content)
Are you looking to increase your ROI and be a winner in the field of key account management?
1
Learn the strategies that will hold true for key account management in 2019. Stay at the top of your game.
2
Effectively increase your bottom line and create long-term value within your key accounts.
3
Explore the exciting bonus content available inside on mistakes to stay clear of and definition of Key account management.
Is the-future-of-sales-ops-as-successful-process-innovatorsDemandFarm
Is The Future Of Sales Ops As Successful Process Innovators?
Experience the transition of sales ops from data aggregators to value creators and now process innovators
1
Evolution of Sales Ops. Stay at the top of your game.
2
How Sales Ops have changed from having a passive role to have an active role in large organizations
3
How sales process innovators will disrupt the industry of sales operations
Technology can transform the way you manage and leverage Key Account Data
In this Ebook you will get to learn:
1
The vital role Sales Ops plays in managing Key Account data
2
The challenges and barriers to effective Data Management
3
The Sales Ops wishlisht for managing data effortlessly
4
KAM Tech that enables seamless Data Management
Is your company having trouble driving more revenue from current clients?
Are you losing your current clients to competitors?
Watch this presentation to learn how to build B2B strategic account teams to generate 3X more revenue and profit than originally believed, within a short period of time.
Key Account Management - Quarterly Research. In this research report, we review 3 case studies of key account management deployments and discuss various elements of success and failure. A presentation by Sales Benchmark Index.
Revegy and Forrester, How to Drive Key Account GrowthRevegy, Inc.
Making sure that your most important customers increase their spending with your company is a crucial revenue strategy. But are your sales teams really building effective and executable plans for growing your key accounts? Are you leaving money on the table with your best opportunities for growth? Most companies are.
This webinar features guest Mark Lindwall of Forrester.
I-Bytes Banking, Financial Services and InsuranceEGBG Services
This document brings together a set of latest data points and publicly available information relevant for Financial services and Insurance Industry. We are very excited to share this content and believe that readers will benefit immensely from this periodic publication.
Action Camera Market Giants Spending Is Going to Boomtonnystark14
The Global Action Camera Market is estimated to grow at a CAGR of around 10.42% during the forecast period, i.e., 2023-2028. These cameras are designed to use for recording high-paced activities. These cameras are small in size, rugged, & waterproof for capturing immersive action shots. They allow you to capture adventure photos & videos & can be mounted on helmets, handlebars of motorcycles, chests, as well as tripods. The market is projected to witness considerable growth owing to various advantages offered by these cameras than either DSLR or standard point-and-shoot ones, like top-notch quality 4K recording without any inconvenience, compact size, and the ability to capture different angles in action or extreme sports, such as skydiving & scuba-diving, alongside their use as a car dash-cam.
Driving Key Account Growth: Planning and Execution to Access the White SpaceRichardson
Decreasing customer loyalty, higher expectations, and constant competitive threats are making forecasted business from your best customers anything but a certainty. The presentation will cover the following:
1. The guiding principles for excellence in strategic account planning
2. Quantitative and qualitative factors to consider in choosing accounts for strategic account planning
3. How to align to the customer’s strategy
Account plan execution
Need to strengthen collaboration Retailer-Supplier?
If manufacturers and retailers wish to achieve top performance under the new commercial scenario, they must re-define the rules of the game, develop an integrated vision of opportunities and threats to be faced and push the limits of collaboration to unprecedented levels. Not easy, but possible.
Our Model of Cooperation for Growth
At TMC Consulting we have developed an innovative planning model that ensures integration and team effort. The advantage of this model is that the end result is an Account Plan built with the joint effort and collaboration of the industry and retailers, focusing on the most relevant and shared opportunities to generate value for all players.
Implementing your own Account Planning Methodology Featuring SiriusDecisions Revegy, Inc.
You know your customers rock – but are you really getting the most from your customer relationships? Are you actively engaging with them to continue to grow revenue in your accounts? Do you know which accounts you should be spending the most time with? Or how to build relationships across your customer’s entire organization?
The ultimate-blueprint-to-achieve-your-key-account-goals-in-2019-finalDemandFarm
The Ultimate Blueprint To Achieve Your Key Account Goals In 2019 (With Bonus Content)
Are you looking to increase your ROI and be a winner in the field of key account management?
1
Learn the strategies that will hold true for key account management in 2019. Stay at the top of your game.
2
Effectively increase your bottom line and create long-term value within your key accounts.
3
Explore the exciting bonus content available inside on mistakes to stay clear of and definition of Key account management.
Is the-future-of-sales-ops-as-successful-process-innovatorsDemandFarm
Is The Future Of Sales Ops As Successful Process Innovators?
Experience the transition of sales ops from data aggregators to value creators and now process innovators
1
Evolution of Sales Ops. Stay at the top of your game.
2
How Sales Ops have changed from having a passive role to have an active role in large organizations
3
How sales process innovators will disrupt the industry of sales operations
Technology can transform the way you manage and leverage Key Account Data
In this Ebook you will get to learn:
1
The vital role Sales Ops plays in managing Key Account data
2
The challenges and barriers to effective Data Management
3
The Sales Ops wishlisht for managing data effortlessly
4
KAM Tech that enables seamless Data Management
Is your company having trouble driving more revenue from current clients?
Are you losing your current clients to competitors?
Watch this presentation to learn how to build B2B strategic account teams to generate 3X more revenue and profit than originally believed, within a short period of time.
Key Account Management - Quarterly Research. In this research report, we review 3 case studies of key account management deployments and discuss various elements of success and failure. A presentation by Sales Benchmark Index.
Revegy and Forrester, How to Drive Key Account GrowthRevegy, Inc.
Making sure that your most important customers increase their spending with your company is a crucial revenue strategy. But are your sales teams really building effective and executable plans for growing your key accounts? Are you leaving money on the table with your best opportunities for growth? Most companies are.
This webinar features guest Mark Lindwall of Forrester.
I-Bytes Banking, Financial Services and InsuranceEGBG Services
This document brings together a set of latest data points and publicly available information relevant for Financial services and Insurance Industry. We are very excited to share this content and believe that readers will benefit immensely from this periodic publication.
Action Camera Market Giants Spending Is Going to Boomtonnystark14
The Global Action Camera Market is estimated to grow at a CAGR of around 10.42% during the forecast period, i.e., 2023-2028. These cameras are designed to use for recording high-paced activities. These cameras are small in size, rugged, & waterproof for capturing immersive action shots. They allow you to capture adventure photos & videos & can be mounted on helmets, handlebars of motorcycles, chests, as well as tripods. The market is projected to witness considerable growth owing to various advantages offered by these cameras than either DSLR or standard point-and-shoot ones, like top-notch quality 4K recording without any inconvenience, compact size, and the ability to capture different angles in action or extreme sports, such as skydiving & scuba-diving, alongside their use as a car dash-cam.
Our complimentary June 2013 Flash Report assesses the financial and market performance of more than 250 publicly traded on-premise software, SaaS, and Internet companies, sorted by product category. The Report also highlights a selection of the most recent software M&A transactions. Our goal is to provide timely information and insight about the financial health, market performance, and acquisition activity of the software industry's key players and product sectors. Given the software industry's ever-changing landscape, we suggest you download our June 2013 Flash Report to ensure you have your finger on the pulse of our industry.
Social Supply Chain and Sales Pipeline BridgeSteelwedge
Social Supply Chain: Linking Sales Intelligence to Supply Chain and Finance What Do Cloud, Your Demand Plan, S&OP and Sales Pipeline Have in Common?
Undoubtedly, you have a lot of good information in your CRM system. But do you know how to best leverage it to manage your entire business, from Sales to Supply to Finance?
Join Bruce Richardson, Chief Enterprise Strategist at salesforce.com for the webinar, "Social Supply Chain: Linking Sales Intelligence to Supply Chain and Finance - What Do Cloud, Your Demand Plan, S&OP and Sales Pipeline Your Have in Common?"
This webinar will provide guidance on how to fill the "missing link" in your sales and operations planning (S&OP) process-leveraging the intelligence contained in your sales pipeline to inform your consensus demand planning process. This is an important step towards the Social Supply Chain. Bruce will explain how you can:
1. Evolve your operations into a Social Supply Chain
2. Aggregate pipeline information for supply/demand balancing and operations planning decisions
3. Provide visibility and insight into significant pipeline assumptions, expectations and changes
4. Translate pipeline confidence into accurate revenue and margin projections for better Integrated Business Planning (IBP)
To learn more about S&OP or IBP please visit: http://www.steelwedge.com/solutions/
Developing the Enterprise Business Architecture Pierre Gagne
Whether it is used to create you enterprise architecture, organize and analyze business processes, prepare projects, perform requirements modeling or for our ROI activities, a business architecture is a must, View how with Panorama 360 for insurance and wealth management, you will:
- Save time and money using this tried, tested and proven map (Panorama 360 is already in use in a multitude of organizations)
- Improve communications and avoid endless discussions when not using a comprehensive framework like this one
- Ease the pain with this fully integrated functional and information framework
www.InsuranceFrameworks.com
CRM Software Market Will Hit Big Revenues in Futuretonnystark14
The Global Customer Relationship Management (CRM) Software Market is projected to grow at a CAGR of around 14.8% during the forecast period, i.e., 2022-27. The global market has observed noticeable growth during 2017-20, owing to growing efforts towards automation of marketing & sales activities and reducing the overall cost of delivering services like complaint management, customer helpdesk, and other service requests.
Greetings from SIMCON - SIMSREE Consulting Club !
Attached is the May Edition of BEACON (Monthly Newsletter from SIMCON).
We have started quiz prizes from last month. First entry with maximum correct answers wins surprise prizes. The first winner is included in this newsletter.
Few Highlights:
Industry insights from Mr. Korekar
Analysis of ZS Associates
Logistics sector analysis
Industry Report: The State of Customer Data Integration in 2013Scribe Software Corp.
Report from Scribe Software that surveyed over 900 businesses worldwide, states customer data integration has become a core business issue as organizations struggle to attain the ideal of the connected enterprise and drive business value from IT investments while managing increasingly complex IT environments. “Businesses are struggling to reach the connected enterprise nirvana,” noted Lou Guercia, CEO of Scribe. “With the continued move to cloud and complex hybrid environments, the lack of integration between these systems is becoming clearer and significantly slowing business value.”
Finance Cloud Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
The global finance cloud market reached a value of US$ 27.13 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 91.67 Billion by 2027 exhibiting a growth rate (CAGR) of 21.70% during 2022-2027.
More Info:- https://www.imarcgroup.com/finance-cloud-market
Desktop management has always been the talking point for companies as they can save costs by deploying innovative technologies and models. While some firms have resorted to technologies like Virtual Desktop Infrastructure (VDI) and Remote Desktop Services (RDS), one more contemporary desktop delivery model, called Desktop-as-a-Service (DaaS), has gradually evolved. Providing access to desktops anytime anywhere forms the basis of DaaS wherein these desktops are on cloud. However, this report provides information on how particular types of DaaS will fare in the market and which model would be best to invest in as an end- user of the technology.
This report presents interpretative and easy-to-understand facts on how the current DaaS market is segmented based on end-user verticals, product types, delivery models, and geographies. It cuts through several facets of the DaaS market such as market size, market share for each segment, and the drivers and constraints of this marketplace.
Insights Success is covered "India's Most trusted CRM Companies 2021, 'here we can find India's trusted CRM Companies, our business magazine is especially focus on that industry to determine the contribution of that Companies in 2021.
Practicum project for week 7 Part 21. The student who works at t.docxChantellPantoja184
Practicum project for week 7 Part 2
1. The student who works at the selected company must interview the marketing managers about the marketing approach and gather information about its success.
2. Discuss the results of the interview and identify:
a. Other approaches that would be taken to market to the same demographic.
b. Other demographic groups the product would appeal to.
c. Approaches to market to a new market segment
3. Other students must investigate competitive products and identify the methods of marketing used to promote them (use the same questions above in # 2).
4. Summarize your recommendations and conclusions
Week 7
Part 2
Assessing the success of marketing campaigns
Deliverable: Follow APA formats and citation requirements. Your final report should not be more than 10-15 pages in length, double spaced, 12 point type, using Times new Roman font. References are single spaced and should be provided at the end of the report.
Suggestions: I advise you to consult university’s electronic library, L.I.R.N. for additional materials which is available 24 hours per day via internet connection. Reference articles will also be the appropriate source to use.
In your practicum project, you should include the content of the course which is more or less within the context of your own work environment. You are advised to design and recommend solutions that have meaning and relevance to your employer.
Please follow the following project outline for your submission in Week 7:
Abstract (1/2 page/300 words)
· Summary of the issues
· The approach used
· The lessons learned, and
· Recommendations
Organization profile and analysis (1-2 pages)
· Background information
· Descriptions of the organization(s)
· The student’s position within the organization
· A short explanation of the organizational structure
· A descriptions of the programs/products/services offered by the organizations
Project related sections (7-10 pages) Part 1-2
· Recommendations and/or conclusions
SAMSUNG MARKETING CAMPAIGN STRATEGY 2
Samsung Marketing Campaign Strategy
INTRODUCTION
Samsung Electronics is a South Korean multinational hardware and data innovation organization headquartered in Samsung Town, Seoul. It is the lead backup of the Samsung Group. With gathering plants and deals arranges in 61 nations over the world, Samsung have roughly 160,000 representatives. In 2009, the organization took the position of the world's greatest IT producer by surpassing the past pioneer Hewlett-Packard (Shiba, 2007).
Its deals income in the zones of LCD and LED presentations and memory chips is number one on the planet. In the TV fragment, Samsung's business sector position is overwhelming. For the five years since 2006, the organization has been in the top spot regarding the quantity of TVs sold, which is relied upon to proceed in 2010 and past. In the worldwide LCD board showcase, the organization has kept the main position for a long time consecutively (Mullins, 201.
Consolidation Of Companies PowerPoint Presentation SlidesSlideTeam
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Consolidation Of Companies PowerPoint Presentation Slides with well suited graphics and subject driven content. This deck consists of total of fourty seven slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. http://bit.ly/2Sifqly
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.