When you want to launch a new product in the market then this project may help you in launching investment and estimated business.

1. Strategic Business Plan of LED
Bulb & Ceiling Fans
Presentation by :
Chandan Kumar Gupta
9891113030
chandan6882@gmail.com

3. RR Electric : At A Glance
The most reliable name in electric consumer durables and accessories, we at RR, engineer and
deliver a spectrum of innovative products with unmatched value. For many years, we have taken
pride in our electrical accessories, earthing products, and consumer durables, which have been
widely appreciated and recommended by the industry and the consumers alike. We engineer the
widest range of products where each product is designed for the end user to experience only the
best. In our journey forward, we are committed to continually enhance and bring you the best
products that redefine quality and safety.

4. RR Electric : Core Competencies
• One of the leading wires and cables manufacturers in the world
• Largest manufacturer of lighting products
• World-class technology, customer service, and inventions
• Pioneer in the green-technology initiative

5. SWOT Analysis :
Strengths
1. The RR brand is very popular (Leading National Electrical company)
2. RR Electric has the ability to produce some of the best quality
products in the consumer market
3. Strong innovation capabilities
4. Low-cost and highly efficient manufacturing and supply base.

6. SWOT Analysis :
Weaknesses
1. New in Lighting and Fans segment.
2. Dependency on other Manufacturer for LED & Fans Product.

7. SWOT Analysis :
Opportunities
1. Growing market for energy efficient products
2. Emergence of new markets, services and customers
3. Technological change
4. Government regulation and policies

8. SWOT Analysis :
Threats
1. Cheaper competitive products
2. Macroeconomic changes
3. More competitors enter the market
4. Foreign competitors making similar products, but utilizing cheap
labor

9. RR
FACTORY
SUPER
STOCKIST
DISTRIBUTORS RETAILERS
CUSTOMERS
DISTRIBUTION CHANNELs:

10. Market & Distribution Expansion : North Iindia (Sample Market)
STATE CITY
PUNJAB AMRITSAR
PUNJAB LUDHIANA
PUNJAB JALANDHAR
PUNJAB BHATINDA
STATE CITY
HARYANA GURGAON
HARYANA FARIDABAD
HARYANA ROHTAK
HARYANA HISSAR
HARYANA REWARI
HARYANA PANIPAT
HARYANA KARNAL
HARYANA AMBALA
STATE CITY
HP BILASPUR
HP UNA
HP MANDI
HP SOLAN
STATE CITY
J&K JAMMU
STATE CITY
DELHI EAST DELHI
DELHI NORTH DELHI
DELHI WEST DELHI
DELHI SOUTH DELHI
DELHI CENTRAL DELHI
STATES CITY
UP SAHARANPUR
UP MEERAT
UP GHAZIABAD
UP AGRA
UP KANPUR
UP LUCKNOW
UP BAREILLY
UP GORAKHPUR
UP VARANASI
STATES CITY
UTTARAKHAND HARIDWAR
UTTARAKHAND DEHRADUN
UTTARAKHAND HALDWANI

11. STATE CITY DEALER (A+B) DEALER (C+D) TOTAL DEALER
AVG monthly
BUSINESS/COUNTER (in INR)
MONTHLY TOTAL TGT BUSINESS
(in INR)
PUNJAB AMRITSAR 25 75 100 15000 1500000
PUNJAB LUDHIANA 30 75 105 18000 1890000
PUNJAB JALANDHAR 30 75 105 18000 1890000
PUNJAB BHATINDA 25 75 100 15000 1500000
HARYANA GURGAON 15 40 55 15000 825000
HARYANA FARIDABAD 10 40 50 15000 750000
HARYANA ROHTAK 10 50 60 15000 900000
HARYANA HISSAR 10 50 60 15000 900000
HARYANA REWARI 5 30 35 15000 525000
HARYANA PANIPAT 5 15 20 15000 300000
HARYANA KARNAL 5 25 30 15000 450000
HARYANA AMBALA 5 25 30 15000 450000
HP BILASPUR 5 25 30 15000 450000
HP UNA 5 25 30 15000 450000
HP MANDI 5 25 30 15000 450000
HP SOLAN 5 25 30 15000 450000
J&K JAMMU 5 20 25 15000 375000
DELHI EAST DELHI 10 25 35 15000 525000
DELHI NORTH DELHI 10 25 35 15000 525000
DELHI WEST DELHI 10 25 35 15000 525000
DELHI SOUTH DELHI 10 25 35 15000 525000
DELHI CENTRAL DELHI 10 20 30 15000 450000
UP SAHARANPUR 10 40 50 15000 750000
UP MEERAT 10 25 35 15000 525000
UP GHAZIABAD 10 40 50 15000 750000
UP AGRA 10 50 60 15000 900000
UP KANPUR 10 50 60 15000 900000
UP LUCKNOW 10 25 35 15000 525000
UP BAREILLY 10 50 60 15000 900000
UP GORAKHPUR 10 50 60 15000 900000
UP VARANASI 10 50 60 15000 900000
UTTARAKHAND HARIDWAR 5 20 25 15000 375000
UTTARAKHAND DEHRADUN 5 20 25 15000 375000
UTTARAKHAND HALDWANI 5 20 25 15000 375000
Cont..

12. Manpower resources require
STATEs
DISTRIBUTORS
Appointment
MONTHLY TGT
BUSINESS
Yearly TGT
BUSINESS
Time required for
Execution
Sales
Executive
Area
Incharge
Asst.
Manager
PUNJAB 4 6780000 81360000 1st month 2 1
1
HARYANA 8 5100000 61200000 2nd month 4 2
HP 4 1800000 21600000 3rd Month
2 1
J&K 1 375000 4500000 3rd Month
DELHI 5 2550000 30600000 4th Month 2 1
1UP 9 7050000 84600000 5-6th Month 5
3
UTTARAKHAND 3 1125000 13500000 5th Month 2
TOTAL 34 24780000 297360000 17 8 2
Manpower Resources require for Expansion:

13. Expenses on Salary (in Rs.)
STATEs
DISTRIBUTORS
Appointment
MONTHLY TGT
BUSINESS
Yearly TGT
BUSINESS
Time require
for Execution
Sales Executive
(Rs.20000/-)
Area Incharge
(Rs.38000/-)
Asst. Manager
(Rs.60000/-)
Total Monthly
Salary
Total Yearly
salary
PUNJAB 4 6780000 81360000 1st month 40000 38000
60000 372000 4464000
HARYANA 8 5100000 61200000 2nd month 80000 76000
HP 4 1800000 21600000 3rd Month
40000 38000
J&K 1 375000 4500000 3rd Month
DELHI 5 2550000 30600000 4th Month 40000 38000
60000 392000 4704000UP 9 7050000 84600000 5-6th Month 100000
114000
UTTARAKHAND 3 1125000 13500000 5th Month 40000
TOTAL 34 24780000 297360000 340000 304000 120000 764000 9168000
3.08%
Of Total
Business
Total Business V/s Salary Expenses:

14. Pricing, Margins, Schemes & Warranty:
PRICING : Competitive (reference pricing attached)
DEALER MARGIN : 30-35%
DISTRIBUTOR MARGIN : 12-15%
BASIC SCHEMES : 10+2 (Additional Schemes should be as per competitors offering and Stock
liquidation.)
WARRANTY : 2 YEAR warranty will create impact on channel partners as well as consumers.

15. Brand Support Required:
DEALER BOARD: Back light and Non light Dealer Board.
HOARDINGS : 1 Hoarding in Distributor’s City.
POP/POS materials: For Channel Partners, i.e., Poster, Dangler, broachers, Catalogue, etc..
AFTER SALE SERVICES : Service Centers to avail warranty and rectifying the quality related issues.
LOYALTIES PROGRAM for Channel Partners : Dealer meet and target based tour incentives.

16. THANK YOU
Presentation by :
Chandan Kumar Gupta
9891113030
chandan6882@gmail.com