The document summarizes several ads from different companies that addressed social issues or current events: - The Gillette ad on toxic masculinity sparked discussion by calling on men to improve their behavior towards women and each other. - A Pepsi ad featuring Kendall Jenner at a protest was widely panned for being tone deaf in its depiction of resolving tensions. - An Apple ad focused on nature conservation by highlighting the beauty of the natural world to call attention to environmental protection. - In response to travel bans, an Airbnb Super Bowl ad promoted acceptance and inclusion of people from all backgrounds. - A Dial handwashing campaign during COVID-19 encouraged social media posts with #

1. ADVE 709-A01
Professor Misra-Deshpande
Jennifer Slogar

2. Social MovementsSocial Movements
Weekly Assignment 3

3. Gillette
The #MeToo movement shed light on sexual assault and harassment claims that were
committed by powerful men. Gillette sought to use this movement as an inspiration to
create an ad campaign about calling men to take action and improve for generations
to come. The tagline was “The best men can be.” Although controversial, the Gillette
ad sparked discussion.
https://youtu.be/koPmuEyP3a0

4. PepsiCoPepsiCo
During a tense time filled with protests in the country, PepsiCo released an ad
featuring Kendall Jenner at a fake protest. She “solved” the dispute by handing a
Pepsi to a police officer. The ad was recieved so poorly that it was quickly taken
down. It was percieved as tone deaf.
https://youtu.be/uwvAgDCOdU4

5. Apple
A shot by iPhone campaign focused on shots of nature, with the call for viewers
to “not mess with mother nature.”
It used the beauty of nature to call attention to saving the planet.
https://youtu.be/pWccuQHoKAw

6. AirbnbAirbnb
Nine days after Trump closed the borders to refugees temporarily, Airbnb released
an ad during the SuperBowl as a response called “We Accept.” They said, “We
believe no matter who you are, where you’re from, who you love or who you wor-
ship, we all belong. The world is more beautiful the more you accept.”
https://youtu.be/yetFk7QoSck

7. Dial
After COVID-19 broke out, many brands started creating related ads. Dial created
a campaign called #IWashMyHandsFor. They encouraged people to post to
social media and use the hashtag as a symbol for community and support.
https://www.facebook.com/watch/?v=953843785034712