This document discusses using social media, specifically Twitter, to build personal and professional brands. It notes that social media involves both connections (friends, followers, links) and content (status updates, comments, pictures, tweets). It advises that connections amplify content while content builds connections, and encourages the reader to choose one connection tool and one content tool to use for a week to learn how social media can help develop their brand.

1. Social 101
Building your
personal and
employer
brand
one tweet
at a time

3. Tuki Tahua and Ngahuruhuru, 1793

4. Hands up!

7. Connections

8. Connections

9. Connections

10. Connections

11. Connections

12. Content

13. Content

14. Content

15. Content

17. Connections

18. 1.7 million users
Mass NZ
“Friends”
Status updates
Comments
Pictures

23. 70,000 users
Influencers
Tweets
“Followers”
Links
Lazyweb

26. 180,000 users
Job seekers
Staff seekers
“Connections”
Collaboration

27. “Private Twitter”
1 million users
70% of Fortune 500
2500 at Telecom

28. It’s not just
social networks…

29. Content

30. `

33. But first…

39. Social = connections plus content
Connections amplify content
Content builds connections
Have a big picture
Learn by doing
I didn’t realise this was a six fingered hand

40. @vaughndavis
vcd@ihug.co.nz
posterous.com/vaughnd
avis
youtube.com/vaughnda
visnz
Thank you!

41. Your challenge
Choose 1 “connect”
and 1 “content”
tool
Use them both
For a week