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Robin Geran presented on LinkedIn's large audience of affluent professionals on September 16th, 2011. Two success stories were discussed: Jesse Goldman used LinkedIn to promote his company Rypple and recruit talent; Patrick Van Abbeman built partnerships and secured contracts using LinkedIn contacts and introductions. Trends discussed included the decreasing value of connections and increasing importance of personal branding on LinkedIn.
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SM Channel Presentation
- 1. Presented by: Robin Geran September 16th, 2011
- 2. “The world’s largest audience of affluent, influential professionals.”
- 3. Linkedin’sAudience All stats gathered from Quantcast
- 4. Target Market of User
- 5. Pros/Cons
- 6. Success Stories Jesse Goldman Head of business department at Rypple. Toronto, Ontario Get people excited about Rypple, recruit talent, focused market research. Became well known to the Linkedin community. Company page Linkedin Polls Linkedin Events Linkedin Ads
- 7. Success Stories Patrick Van Abbeman Ottawa, Ontario, Canda Chief Business Analyst, AltNexus Inc. Built partnerships, secure contracts. Linkedin Contacts, Introduction.
- 8. Trends The Tables have turned. Value of Linkedin connections decreasing. Building personal brand.
- 9. Resources Creativecommons. (n.d.). Retrieved from http:// www.flickr.com/photos/beneath_blue_skies/343096431/ Creativecommons. (n.d.). Retrieved from http:// www.flickr.com/photos/smemon/5079551048/ Creativecommons . (n.d.). Retrieved from http://www.flickr.com/ photos/jwynia/56443582/ Creativecommons . (n.d.). Retrieved from http://www.flickr.com/ photos/adriarichards/4369276799/ Linkedin, (n.d.). Success stories. Retrieved from http:// ca.press.linkedin.com/success-stories Linkedin, (n.d.). Retrieved from http://blog.linkedin.com/ Linkedin demographics and visitor stats. (2010, September 20). Retrieved from http:// www.booleanblackbelt.com/2010/09/linkedin- demographics-and-visitor-statistics/
Editor's Notes
- The majority being males with 52% following closely behind with 48% females.A large majority of the population using LinkedIn are aged 35-49 (38%) with closely behind the 50+ age group with 33%.38% of the population using linkedin make an income over $100k+ and 48% of users having a college degree.
- http://www.flickr.com/photos/beneath_blue_skies/343096431/http://www.flickr.com/photos/smemon/5079551048/http://www.flickr.com/photos/jwynia/56443582/http://www.flickr.com/photos/adriarichards/4369276799/
- Graduates can connect with their alumni group for professional networking.
- Business are now finding potential employees instead of them applying for the job.However now that everyone is piling on to the LinkedIn bandwagon, the value of LinkedIn personal connections and networks are decreasing at what seems like an accelerating pace.