This document discusses the evolution of networking from traditional in-person events to modern social networking tools like Facebook and Twitter. It emphasizes that social networking is about building relationships over time through authentic engagement and interaction. While tools have changed, the core goal of turning strangers into friends and customers remains the same. Success comes from listening first, establishing trust, and focusing on credibility through creative community engagement rather than just awareness or immediate sales.

1. @billpowell@whitneypannell

2. The break-up:
Times have changed

3. Flickr photo by DCPhotoSeeker
Advertising
Demands
ATTENTION
and TIME

4. Turn Strangers into friends,
and friends into customers.
—Seth Godin

5. Is technology
the barrier?
Flickr image by Write From Karen

6. Social
networking
isn’t new.business lunches Exchanging cards
networking events golf outings Chamber events
Flickr photos by bitconsultancy, chriskamaris, and Foster Marketing Communications. Bottom Right: Paul Atkinson

7. Now: Credibility
Flickr photo by Shandeh Flickr photo by Lisa Bettany {Mostly Lisa}
Then: Awareness

8. It’s a process of building
relationships. Facebook and
Twitter are just tools.

9. A big brain that filters and links to the
best most relevant info available
Networking at a high level, but you have
to be creative and engage to get results.
Twitter is:

10. “Twitter is the most
powerful marketing
tool since TV”
“Twitter is about
finding the people in
the community who
aren’t famous but
love what you do.
Those little-known
people will stick by
you and become
your evangelist”
@guykawasaki

11. Listen first,
Sell second.
Trust = Sales

12. Warm up your leads
Give a face to your business
Build relationships and
grow your offline network
Get to see the up and coming
news trends first!
Twitter and Facebook:

13. 1) Be authentic
2) Find your voice
3) Interact
4) Leaving a legacy

14. Have
reasonable
expectations.
Don’t expect
immediate
results.

15. Questions