Douglas Gayeton is a multimedia artist known for his award-winning work blending traditional and emerging media. He has created documentary projects for National Geographic, PBS, Warner Brothers and Sony. Gayeton also co-owns a goat's milk ice cream shop in California, where he lives on a farm with his family. The document discusses Gayeton's book "Slow", which features over 100 sepia-toned photographs from rural Tuscany accompanied by Gayeton's written reflections and recipes from the region. The photographs capture everyday life and celebrate local food traditions.
국제슬로푸드한국협회(Slow Food Korea)는 국제슬로푸드생물다양성재단(Slow Food Foundation for Biodiversity)에서 추진하는 ‘맛의방주(The Ark of Taste)’ 프로젝트를 시행하고 있습니다.
‘맛의방주’는 사라져가는 지역의 향토음식문화를 발굴/기록하여 널리 알리고 보존하기 위한 일련의 과정으로, 현재 한국은 총32개의 품목이 등재되어 있습니다. (2015-03-26 기준)
글로벌 PR 회사 웨버 샌드윅 (Weber Shandwick)이 식품업계 트렌드를 전망하는 보고서 “푸드 포워드 (Food Forward) 2014” 한국판을 발표했습니다.(2014년 6월 11일)
“푸드 포워드 2014”는 국내 소비자 약 750명을 대상으로 설문조사를 실시하고, 유명 셰프, 요리 전문가, 식품 전문 기자 등 업계 전문가를 대상으로 심층 인터뷰를 진행해 2014년 한국 식품 업계의 주목할 만한 최신 트렌트를 종합적으로 분석 및 전망한 보고서로, 해당 업계 종사자 및 소비자들이 국내 식품 업계 전반의 주요한 흐름과 변화를 살피고 이해하는 데 기여할 목적으로 발간했습니다.
더불어, “푸드 포워드 2014”는 금일 발표된 한국판 외에도 호주, 중국, 싱가포르 트렌드 리포트가 함께 발간돼 아시아 태평양 지역의 주요 식품 트렌드를 한 눈에 살펴볼 수 있게 했습니다.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
국제슬로푸드한국협회(Slow Food Korea)는 국제슬로푸드생물다양성재단(Slow Food Foundation for Biodiversity)에서 추진하는 ‘맛의방주(The Ark of Taste)’ 프로젝트를 시행하고 있습니다.
‘맛의방주’는 사라져가는 지역의 향토음식문화를 발굴/기록하여 널리 알리고 보존하기 위한 일련의 과정으로, 현재 한국은 총32개의 품목이 등재되어 있습니다. (2015-03-26 기준)
글로벌 PR 회사 웨버 샌드윅 (Weber Shandwick)이 식품업계 트렌드를 전망하는 보고서 “푸드 포워드 (Food Forward) 2014” 한국판을 발표했습니다.(2014년 6월 11일)
“푸드 포워드 2014”는 국내 소비자 약 750명을 대상으로 설문조사를 실시하고, 유명 셰프, 요리 전문가, 식품 전문 기자 등 업계 전문가를 대상으로 심층 인터뷰를 진행해 2014년 한국 식품 업계의 주목할 만한 최신 트렌트를 종합적으로 분석 및 전망한 보고서로, 해당 업계 종사자 및 소비자들이 국내 식품 업계 전반의 주요한 흐름과 변화를 살피고 이해하는 데 기여할 목적으로 발간했습니다.
더불어, “푸드 포워드 2014”는 금일 발표된 한국판 외에도 호주, 중국, 싱가포르 트렌드 리포트가 함께 발간돼 아시아 태평양 지역의 주요 식품 트렌드를 한 눈에 살펴볼 수 있게 했습니다.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
2. I t ’ s C a r av a g g I o ’ s F a u l t o r t I m e ( W hy I C o m p r e s s e d
a thousand photographs Into a sIngle moment )
This book began wiTh a single phoTograph Taken over a Typical event, so they were used to seeing a camera in my hands. But when we
Tuscan lunch in Pistoia, Italy, one January afternoon. Like most people, I gathered on this particular day, I didn’t take one or two pictures…I took
owned a camera, and as a filmmaker, I had more than a passing interest in nearly a thousand. The more I photographed, the less they seemed to
photography. I liked the immediacy of photographs, but they also left too notice. It was as if my camera became invisible. Afterwards I studied
much out. What my eyes saw was always grander than any lens could cap- dozens of images of Ombretta’s mother and father, of their children
ture. Its deficiency mainly had to do with the concept of time. Films were and grandchildren, all collected around that dinner table. I compared
stories based on sequences of events—an arc, with beginning, middle, gestures and expressions, searching for the precise moment that de-
and end set tumbling through time; photographs were frozen instants, fined who each of them were, not only alone, but in relationship to one
capturing no more than what could be seen in the blink of an eye. How another. It was a giant puzzle, one that when finally assembled became
could I introduce the presence of time, of an emerging and evolving story a single snapshot of an entire afternoon spent together. It essentially
comprised of not one, but many moments, into a single photograph? collapsed time into what appeared to be a single moment—but one that
During the years Ombretta and I were together in Italy, her family never actually happened.
made me the designated photographer of every celebration or shared
Sunrise at Paolo’s. View over Pistoia.
3. put tIng LA MADRE In a Jar
The True sTarT of my slow food educaTion came one spring when
I met Daria. She was the cook at a Villa Celle, an estate outside Pistoia
that featured one of the largest environmental art collections in Europe.
She taught me how to find insalata di campo, not your typical five-dollar bag
of mesclun but instead wild salads picked in the nearby hills, mostly in
olive groves where pesticides still were not used. When selecting plants
she was always careful to pull up the
entire root. She used it along with the
leaves. The results were earthy, nutty,
brimming with life.
I returned to the Villa often
that spring. One afternoon, Daria’s
husband revealed the family’s most
prized possession, kept in the cel-
lar behind boxes of old magazines: a
coppa [ceramic urn] filled with vinegar.
The secret was at the bottom. A deep
crimson mudlike substance called la
madre. Over two hundred years old,
this prized heirloom had been passed from one generation to the next.
The madre functioned as a “starter”. Wine was continually added to the
coppa. It reacted with the madre, resulting in an endless supply of table
vinegar. All attempts to secure enough of their madre to start my own
vinegar were respectfully rebuked until the day I showed up with a pho-
tograph I’d taken of Daria. They proudly pinned it to the wall, handed
me an empty jar, and led me down to the cellar.
La madre is added to wine to make vinegar.
4. C u l I n a r y r o a d t r I p s o r F at
while i reTurned To pieTrasanTa ofTen, osTensibly To shooT
still lifes in Cervietti’s attic, what I really came for was the mandatory
stop at Colonnata in the nearby foothills to buy lardo, a Tuscan delicacy
made from the fatback of local pigs that was salted, rubbed with herbs,
then aged for six months in vats of solid Carrara marble. Its flavor was
buttery, and when placed on schiacciata [flat bread] fresh from the oven,
the lardo turned translucent. One of my greatest Tuscan pleasures derived
from inventing reasons to embark upon such culinary-inspired road
trips. I visited one Chianti vineyard to buy wine by the case only because
it required taking a series of axle-bending strade bianche [literally the while
lines on an Italian map meant to signify dirt roads]. I went to one chee-
semaker to buy sardo [a pecorino from Sardegna], and another to get wheels
of Pistoia pecorino. Some butchers were known for their salami. Others
had better prosciutto or coppa. I developed fierce loyalties to the merchants
and artisans I frequented, and discovered that knowing where their food
came from deeply impacted what I chose to buy and eat.
Wheels of pecorino cheese made from raw sheep’s milk.
5. KIllIng the pIg or my shoes are CaKed WIth Blood
( a C t u a l ly, I t h r e W t h e m aW ay )
a few days laTer paTrizio and i seT ouT before dawn for The Town the morning but they needed a few glasses of wine before getting to work.
of Rosia, near Siena. Patrizio knew a man who raised cinta senese pigs. The This gave me a chance to tell them what I was doing: Over the next two
cinta are big eaters and produce lots of fat. Feed is expensive, and when days, I wanted to document every step in the killing and breaking down
fat went out of style in the eighties, most people stopped raising the pigs. of a pig. I said this abstractly, having never actually seen an animal killed
Farmers like Guido still kept a few on their property, and on cold winter before. Five minutes later I had.
mornings like this, a butcher came to do his work. As with nearly every- As the day came to a close the workbench consisted of three large
thing else related to agricultural life, slaughtering an animal at home was piles. One for fat scraps. One for meat scraps. And a third for choice cuts
heavily regulated, but one of Italy’s charms is that while it’s an incredibly of pork. Thick slabs of fatback were neatly stacked at the end of the table.
bureaucratic country with a staggering number of laws, most people don’t And in the end, nothing was left. The entire pig had been transformed
seem to pay much attention to them. Which is why I was given a rope into something else. Even the pig’s skin was cut into greasy strips and
and told to lead a cinta from its stall, across a paddock and into the barn. tied with string. Villagers would use it later to polish their shoes. Sadly,
It was there I met Domenico and Sabatino, the two butchers. They tied the concept of using the whole animal was borne out of the economic
the pig up then took me to a kitchen in the farmhouse. It was six-thirty in necessities of another time. None of these considerations apply to today’s
generation. Most of them no longer eat coppa, not to mention migliaccio.
And so one day this rich culinary knowledge and its attendant culture will
disappear forever.
I decompressed in Patrizio’s car while driving back to Pistoia. We
passed Siena in a red twilight gone gray then black. Before we reached
Certosa my mind was already enveloped in that uncertain darkness; im-
ages from the day played out repeatedly in my head. Everything came
with a story. Even a slice of meat. The farther you traveled from the
source, the more you forgot that. When I got back to my flat I stripped
off my clothes in the doorway then spent an hour under a scalding hot
showerhead, scrubbing my skin until the water heater finally gave out. As
for my boots, I never wore them again.
6. Killing the Pig or My ShoeS are CaKed with Blood
( a C t u a l ly, i t h r e w t h e M aw ay )
A few dAys lAter PAtrizio And i set out before dAwn for the town the morning but they needed a few glasses of wine before getting to work.
of Rosia, near Siena. Patrizio knew a man who raised cinta senese pigs. The This gave me a chance to tell them what I was doing: Over the next two
cinta are big eaters and produce lots of fat. Feed is expensive, and when days, I wanted to document every step in the killing and breaking down
fat went out of style in the eighties, most people stopped raising the pigs. of a pig. I said this abstractly, having never actually seen an animal killed
Farmers like Guido still kept a few on their property, and on cold winter before. Five minutes later I had.
mornings like this, a butcher came to do his work. As with nearly every- As the day came to a close the workbench consisted of three large
thing else related to agricultural life, slaughtering an animal at home was piles. One for fat scraps. One for meat scraps. And a third for choice cuts
heavily regulated, but one of Italy’s charms is that while it’s an incredibly of pork. Thick slabs of fatback were neatly stacked at the end of the table.
bureaucratic country with a staggering number of laws, most people don’t And in the end, nothing was left. The entire pig had been transformed
seem to pay much attention to them. Which is why I was given a rope into something else. Even the pig’s skin was cut into greasy strips and
and told to lead a cinta from its stall, across a paddock and into the barn. tied with string. Villagers would use it later to polish their shoes. Sadly,
It was there I met Domenico and Sabatino, the two butchers. They tied the concept of using the whole animal was borne out of the economic
the pig up then took me to a kitchen in the farmhouse. It was six-thirty in necessities of another time. None of these considerations apply to today’s
generation. Most of them no longer eat coppa, not to mention migliaccio.
And so one day this rich culinary knowledge and its attendant culture will
disappear forever.
I decompressed in Patrizio’s car while driving back to Pistoia. We
passed Siena in a red twilight gone gray then black. Before we reached
Certosa my mind was already enveloped in that uncertain darkness; im-
ages from the day played out repeatedly in my head. Everything came
with a story. Even a slice of meat. The farther you traveled from the
source, the more you forgot that. When I got back to my flat I stripped
off my clothes in the doorway then spent an hour under a scalding hot
showerhead, scrubbing my skin until the water heater finally gave out. As
for my boots, I never wore them again.
8
7. a r C I g l I a n o o r I s ta r e
at a p o t o F B o I l I n g W at e r
(For tWo hours)
my oldesT friend in pisToia, paolo caprilli, lived on a hill a
few kilometers from town, in a village called Arcigliano. Paolo had an
azienda agricola, which essentially meant he made olive oil and wine, like
most families on the surrounding hills. Paolo also had a vegetable gar-
den that supplied food to a little restaurant run by his friend, Patrizio.
La Bottega del Poggio had only eight tables and no menu. Nor did it have
a phone, which was amazing considering the restaurant only prepared
enough food for whoever made reservations. Essentially, you had to know
Patrizio’s cell phone number to get a table, but even that didn’t insure
success because he rarely answered his phone. Fortunately, I knew Paolo,
and he often brought me there to eat. The food was exceptional, so good,
in fact, that I finally persuaded Patrizio to take me on in his kitchen. Sure,
he said. We’ll start in the morning.
And that’s how I ended up working in a Tuscan restaurant. Patrizio
never had a set menu. It evolved during the morning as he traveled from
butcher to vegetable market to baker. He made note of what was in season
and available, and built his menu accordingly. And since he only bought
according to the number of reservations he’d taken for dinner that night,
on the marble counter. I had no idea what came next. Simona, a Romanian just in case. Unfortunately, when Patrizio counted and saw I’d made too I spent the next two hours—when not bussing tables and washing
the shopping became a complex and potentially risky proposition. At the
girl in the kitchen, watched me in silence, then grabbed a bag of semolina, many, he got on the phone and invited four friends to dinner. dishes—standing over a boiling pot, easing each tortello into the water. I
beginning I stressed over whether we’d run out of food or have too much
added it to the flour, pulled a basket of eggs from the fridge, cracked five As the first guests arrived, Patrizio stuck his head in the kitchen door even placed a large spatula between each one, like a barrier. Somehow I
left. But then much in those early days stressed me, as exemplified by my
of them over the flour, and started kneading. By the end of the afternoon and told me to put six tortelloni on. Then, as an afterthought, he added had the idea that if one broke this improvised technique would contain
first night in the kitchen.
she’d shown me how to not only work a pasta machine but also prepare that if I’d left any air pockets in them they’d explode in the water and the damage.
Patrizio told me to make pasta for eighteen. That I’d never made pasta
the bietola [beet] and ricotta stuffing that went inside. At the end of the probably burst the others. Since we had reservations and only tortel- Miraculously, I got through dinner without breaking a single tortelloni.
before meant nothing to him. In fact, he upped the ante. He decided I’d
afternoon I was the proud maker of eighteen tortelloni, and an extra four, loni, if even just one broke we’d be short ... and I’d be fired. I had a job.
be making tortelloni [stuffed pasta] instead. I took some flour and poured it
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8. CooKIng ZoLfini In a FlasK or
a mushroom the sIze oF a soCCer Ball
sauro owned a fruiT and vegeTable sTand a shorT walk from my Sauro’s long standing relationships with local farmers meant he always
flat. Most mornings, after stopping for an espresso and scanning the lat- had things first. Tartufi bianchi [white truffles] the size of golf balls from San
est soccer gossip in La Gazzetta Dello Sport, I‘d check in with Sauro. He Miniato; bags of tiny zolfini beans from Pratomagno; boxes of funghi porcini
was the first person to impress upon me the importance of eating local [porcini mushrooms] directly from secret sources in the neighboring hills.
seasonal foods. In December, Sauro had cavalo nero [black cabbage). Janu- Whenever I asked to join his mushroom buying expeditions, Sauro went
ary meant tarocchi [oranges from Sicily]. In early spring, wild salads, and uncharacteristically silent. This was serious business, and his connections
in June, cherries. didn’t want publicity. But I was persistent. Finally it was his wife, Assunta,
Aside from selling vegetables, Sauro offered lots of advice. For in- who decried that I had to be taken along. So one early afternoon we set off
stance, he maintained—because Sauro had strong beliefs about practical- in his covered truck for La Montagna Pistoiese.
ly everything—that Tuscan beans could only be cooked in a special glass I fungaioli [mushroom hunters] were a strange, solitary breed. To
flask [fagioli al fiasco]. When I failed to find one in town, he insisted I take conceal their secret foraging grounds they worked mostly at night, with
his. The recipe was simple. Into the flask went two few handfuls of dried only the moonlight to guide them. From late August through mid Octo-
beans, enough water to cover them, a generous swirl of olive oil, two gar- ber, the hills were filled with Tuscans in search of i porcini. For some, it
lic cloves, fresh sage, and salt. After simmering over a very low flame for a was a weekend excursion. For others, mainly those with closely-guarded
few hours the beans were removed and ready to serve. The origins of the knowledge passed down from their elders, it was an extremely lucrative
dish date back to the 100s, when Tuscans would fill Chianti bottles with profession. In two or three months a seasoned fungaio could make more
beans and water, and leave them to cook overnight snuggled against their than a typical carpenter working an entire year.
fire’s slowly cooling embers. In the morning they ate beans for breakfast. Most fungaioli were paranoid, and went to great lengths to protect
I wasn’t the only one to benefit from Sauro’s teachings. Even Ma- their identities from Sauro. He made anonymous deals with middlemen
rio Batali, who did his restaurant apprenticeship a few kilometers north in the backrooms of bars and restaurant kitchens. On this trip we even
in Granaglione, had written about Sauro’s influence. Whenever Ameri- met the apparent relative of a fungaio at the end of a long dead-end road.
cans wandered into the shop, Sauro pulled out Batali’s book and flipped While I waited in the car, the mushrooms were weighed, and Sauro made
through its dog-eared pages until he landed on the one with his picture. his payment from a wad of Euro notes wrapped with a rubber band.
As we approached the town of Cutigliano, Sauro slowed his truck,
and informed me that our next stop was at the home of his biggest fungaia.
I was to stay quiet. As for my camera, it was better left in the truck. A few
kilometers later we passed through a small village set against the base of
the mountain and stopped at a recently completed home. This was where
Imperia lived, in a house entirely paid for by mushrooms.
Sauro is a fixture in La Sala, Pistoia’s open air food market.
1 1
9. let ’s g o BaCK In tIme a FeW years or
h oW I e n d e d u p I n p I s t o I a o r P o S S o AV E R E U n P o ’ D i P A n E ?
i firsT moved To florence in The eighTies, and some years laTer looked familiar. When was the photograph taken? he asked. Maybe forty years
met Ombretta and moved to her home town of Pistoia. But my connec- ago, I replied. Oh, then maybe it’s Amato Sala, he decided.
tion to Italy goes back much further. My grandmother, my father’s mother, Amato lived beside another bar a few kilometers away, but when I
was born in a village called Camposanto, near Modena. Like many Italian got there everyone agreed that the man in the picture wasn’t him. Amato
emigres from that region, she settled in San Francisco just after the earth- was nearly eighty and the man in the picture was much younger. I at-
quake in 10, then went north, where she planted a vineyard with my tempted to explain that the photograph was old, then just gave up and
grandfather in Fulton, a town near the Russian River in Northern Cali- asked where Amato lived. The entire bar followed me across the road
fornia. As a child I spent many Sundays there lunching on homemade to a modest stone house. Amato opened his door to find a large crowd
pastas and meat sauces that had literally simmered for days. Come harvest gathered outside. He looked to be nearly ninety years old and the sight of
time each September we would be in the vineyard, picking grapes. so many people made him visibly anxious. I showed him the photo and
While my mother had maintained ties with her Spanish aunts and said it was of my great grandmother’s nephew and his wife. While I saw
uncles still living in Secadura, a Galician village near Santander, we’d lost a resemblance, Amato insisted it wasn’t them, and he wouldn’t hear any
all track of the Italians on my father’s side. I had just one photograph of arguments to the contrary. Besides, he said, my wife has white hair and
a man we believed was the last remaining member of that family. One the woman in this picture has black hair. That the photograph was forty
morning I resolved to find out what happened to him. years old, and that her hair could’ve changed in the intervening years, did
Translated literally, “Camposanto” means holy ground. It’s also a name nothing to change his mind.
for a cemetery, which pretty much describes what I found. A flat, utterly The beautiful thing about Italian peasants is that even after cases of
desolate area dotted every few kilometers with peasant farms. mistaken identity, their sense of social grace requires them to offer you
I stopped at the first one, found a man working on his tractor, and a glass of something. Perhaps a slice of salami and bread to go with it.
showed him the photograph. He enthusiastically pointed at a series of Maybe even some pecorino. Which is exactly what happened. I was in-
houses across the road. Could it be that easy? I knocked on the door. Two vited inside and we toasted my quest, which in Amato’s mind was still
elderly women looked at the photograph, nodded gravely, then replied incomplete. Amato’s wife remained silent, though she did produce a bat-
that they had no idea who the people in the picture were. tered cardboard box filled with photographs of his family, as if their sheer
Over the next two hours I went from house to farm to flower shop to volume, and the stories each told would clarify that our lives were abso-
church. People were either convinced they knew the family—or certain lutely not connected.
they no longer lived in Camposanto. Every lead turned into a dead end. I learned about people who had died in both wars. Farms owned
I stopped at a bar and showed everyone the photo. No luck. Then a and lost. Family emigrating to L’America (but not San Francisco). Births,
man reading a newspaper got up and took the snapshot out of my hands. deaths, and even marriages. He held up one photograph, an aunt he’d
After studying it carefully he announced that the man’s face indeed never met. It was a photograph of my grandmother on her wedding day.
Was this man the last remaining member of the Cattabriga family?
1 1