You may be thinking, "yeah, yeah, yeah, the idea of gratitude is nice, and sure it makes everyone feel good, but is there really anything that supports it?" I first experienced the profound power of a gratitude practice in 2009. I started keeping a gratitude journal and within a short period of time, I noticed things in my life were starting to change. I had customers that I hadn’t called on for months calling me, I closed two huge deals that I had been working on for over five years. My husband started being more verbally appreciated. All of these good things were happening, and yet the only thing that I had changed was this new gratitude practice. In order for me to determine if it was just a fluke that my life was changing or if there was something more behind the facts, I started to do extensive research into the subject of gratitude. One of the first books I came across was called, "Thanks," by Dr. Robert Emmons, a PhD researcher for the University of California at Davis. Dr. Emmons has conducted numerous studies into the effects of gratitude. One of his most referenced studies consisted of taking a random group of students and dividing them into three. The first group wrote down all the things that they were grateful for on a daily basis. The second group recorded all of the troubles, hassles, and little annoyances that they had to put up with through the course of their day. The third group simply recorded the day's events, they were the control group. After 10 weeks, it was found that the gratitude group was 25% happier. Now you might be asking yourself, "How did she know that that group was 25% happier?" Dr. Emmons gave the students an extensive journaling assignment before the actual study began. He found out how happy they were, how many times per week they exercised, what kind of physical ailments they suffered from, and many more questions. He wanted to be able to set the foundation as a basis to differentiate the chronically happy people from the chronically not so happy people. When it was all added up, the gratitude group was indeed 25% happier. The gratitude group also worked out on average of an hour and a half more per week than the other two groups. They complained less often and had fewer physical ailments. They were more happy, joyful, enthusiastic, dedicated, and emotionally balanced. When Dr. Emmons took his research to the people associated with the gratitude group, and ask them if they noticed any difference, the group responded with an emphatic yes. The gratitude group was more emotionally available and nicer to be around.

1. Maximizing Profits
through Employee
Engagement, Retention
and Appreciation
By:
Lisa Ryan
Chief Appreciation Strategist
www.grategy.com

2. http://bit.ly/ZbjwWe
http://bit.ly/ZQhmw2 http://bit.ly/ZrIyUa

4. “ Gratitude” Group

5. GRATITUDE IS:

6. The Gratitude Journal

7. Your Turn

8. Lifetime Value of a
Customer

9. Lifetime Value of a
Customer
 Spend 5-10x more for new vs. existing
 Average salon retention is 17%
 2% increase = cutting costs by 10%
 5% reduction = > profits by 25-125%
 Profitability rate tends to increase
 Only one in 25 express dissatisfaction.
 Two-thirds do not feel valued

10. Value of an Engaged
Employee

11. Value of an Engaged
Employee
 Less likely to leave for another job
 More self-motivated, reliable, loyal
 Less absenteeism
 Higher levels of customer approval
 Regularly achieve and surpass
goals

12. Staff Incentives

13. Doing the Unexpected

15. What works?

16. Your Turn
How Do You Show
Appreciation?

17. Loyalty Card Program
1. Custom design cards
2. Collect info & keep in one area
3. Instruct staff on process
4. Stock products for purchase
5. Determine dollar amount
6. How often will you send?
7. Start it up / Keep it going
8. Make cards reloadable
9. Keep a log – determine what works

18. CREATE AN EXPERIENCE
Miami, Florida

20. Harness the Power of
Gratitude
 Keep a gratitude journal.
 Every day express
gratitude to someone.
 Look for ways to “WOW” your clients
by doing the unexpected.

21. Thank you!
I appreciate YOU!
For more Info, please call:
Lisa Ryan
216-225-8027
www.grategy.com
lisa@grategy.com