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Sarah Reeves
Resume, Education,
Awards

Allow me to introduce
myself…

Sarah A. Reeves · Reeves.Sarah.A [at] gmail.com

I am a marketing and policy
practitioner with over eight years of
experience in marketing, project and
event management.


Strengths…


Marketing
strategy and
implementation


Project
management


Copy writing
and editing


Policy
research and
writing


Professional Work History…


Brookdale Senior Living

Marketing Specialist, Entry Fee Division
June 2011 – July 2012


 Advise the most prestigious communities’ (Entry Fee) executive
directors, sales and marketing directors and regional sales directors
on marketing strategy including media campaigns, print collateral,
email marketing, and direct mail.

 Plan and develop community advertising with a team of graphic
designers and writers.

 Conduct post launch analytics with the end result of using clients’
advertising dollars more effectively.

 Write and edit marketing collateral to meet client needs and
corporate brand standards.


Belmont University

Program Coordinator
May 2009 – June 2011


 Manage the website, social media, marketing and budget for the
Center for Entrepreneurship, one of the top programs in the country.
Develop and plan the programming for the Centers for
Entrepreneurship and Ethics including: coordinating speakers events
and business plan competitions for the Belmont and Nashville
communities; managing budgets for the on-campus student-run
businesses; supervising 46 student workers; preparing for and planning
for 35 students, faculty and staff to attend business competitions; and,
directing legal and accounting clinics and networking events for
student entrepreneurs.
Serve as the staff advisor for Sigma Nu Tau (honor society) and
three business/entrepreneurship clubs.


The National Federation of
Independent Business

Marketing Project Coordinator
January 2007 – December 2008


 Managed creative and production schedules.

 Ensured on strategy, on time and on budget delivery of projects.

 Edited pieces for style and consistency.

 Verified proper corporate brand and style standards.

 Maintained and developed vendor and client relationships.
 Planned and coordinated events, tradeshows, meetings and
company parties.

E-marketing experience with SurveyMonkey, CapWiz, Exact Target
and Google Analytics


The National Federation of
Independent Business

Marketing Assistant
March 2005 – January 2007


 Coordinated the marketing efforts of the nation’s most influential
business lobbying organization.

 Wrote and edited multiple internal and external publications.

 Analyzed and reported on budget recommendations.

 Trained the organization on the new broadcast emailing system
(ExactTarget).

 Formulated and analyzed the results from member ballots and
surveys.

Planned meetings, coordinated travel and managed calendars for
executive level management.


Freelance Writer/Designer

May 2004 – Present


 Wrote and designed the 2010 edition of the Lower Mississippi
River Conservation Committee’s fishing guide.
Designed the United States Association for Small Business and
Entrepreneurship’s program and power point presentation for their
2009 conference.
Authored a successful grant for the Tennessee Wildlife Resources
Agency (TWRA) that funded public education on the prevention of
aquatic nuisance species.
Provided marketing consultation for the TWRA in an effort to
expand brand recognition and agency involvement.


Education…


Belmont
University
Master’s of Business Administration
(BBA) – Marketing and
Entrepreneurship

GPA: 3.9/4.0

2010 - Present


Vanderbilt
University
Master’s in Public Policy (MPP) -
Emphasis in Education Policy

Thesis: Transforming At-risk Student
Enrollment into At-risk Student
Degree Attainment in Postsecondary
Education: Policy Alternatives that
Expand Access and Promote Degree
Completion for At-risk Students

GPA: 3.7/4.0


Belmont
University
Bachelor’s of Business
Administration (BBA) - Marketing
Associations and Honors:
Rho Lambda honor society, Dean’s List,
Orientation Leader, Panhellenic Recruitment
Counselor, member of Delta Gamma, member
of the collegiate chapter of the American
Marketing Association

GPA:
Marketing: 4.0/4.0
Business: 3.6

Overall: 3.45


Awards…


 Selected to serve as a Board Member for the United States Association
for Small Business and Entrepreneurship (2010 and 2011).
Elected to Belmont University’s Communications Committee
(2009-2011).
Honored by the Tennessee Department of Economic and
Community Development for dedication to entrepreneurship education
(2009 and 2010).
Awarded the Teamwork Award by the National Federation of
Independent Business for building relationships across the organization
(2008).
Presented with the Spotlight Award by NFIB for work on projects
conducted throughout the political season (2008).
Chosen to serve as Chair for the NFIB Social Committee.


Contact me:
Email:
Reeves.Sarah.A [at] gmail.com

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