This document outlines the formation of a new Market Research Club at Cal Poly Pomona. It discusses introducing club members, the need for such a club given the growth of marketing analytics fields. The club aims to provide networking opportunities, hands-on learning experiences, and leadership development for students. The meeting agenda covers naming the club, establishing dues and positions needed, and planning for future meetings.

1. Market Research Club
at Cal Poly Pomona
January 15, 2013

2. Overview
 Self-Introduction
 Why another student organization?
 Positioning
 Objectives
 Networking
 Learn-by-doing
 Leadership Experience
 Discussion and Decisions
 Adjourn

3. Self-Introduction
 Tell the group about yourself
 name,
 year,
 major,
 anything interesting about yourself,
 etc.

4. Why Another Club?
 Fastest growing field in Business Due to ever-
increasing volume of business through rapid growth of
ecommerce/direct marketing and social media.
 Marketing analytics
 Consumer insights
 Business analytics
 Absence of such a club
 In Cal Poly Pomona or any schools in SoCal
 Only 14 Marketing Research/Analytics MS programs in
the country

5. Positioning
 Uniqueness
  Direct Impact on Placement
 Prestige
 Practical Experience that foster tangible skill sets that
will improve your marketability
 Qualitative Research Skills (e.g., focus group moderator)
 Quantitative Research Skills (e.g., Qualtrics, MediaLab)

6. Objective
 To network with each other and the
professional community
 Learn by doing
 Gain valuable leadership and teamwork
experience

7. Networking

8. Tapping the MRA
 Job banks
 Social events
 Linked through social media
 SoCal Chapter

9. Who’s in LA?

10. Learn-by-Doing

11. Formal Learning Opportunity
 PRC (Professional Researcher
Certification)
 Educational Opportunities at
Cal Poly Pomona
 Certification in Marketing
Research
 Educational Opportunities at
MRA

12. Consulting Project/Competition
 GfK Annual Competition
 Consulting Project
 Consulting Project in IBM409
(Marketing Research II)
 CSU Student Research
Competition

13. Leadership/Teamwork
Experience

15. Significance of the
Involvement for You
Bragging Right
You will be remembered as the FOUNDING MEMBERS of
the first student club in California in the history of MRA
(Marketing Research Association).

16. Prestige

17. Who Should Join the Club?
 Marketing majors who are curious to  Business minors who have strong
know why consumers do what they foundations in analytic/research
do. methods or technics
 Creativity skills / Knowledge of  Economics major
Consumer Psychology / marketing  Psychology major
research
 Statistics/mathematics major
 Business majors who likes to  Computer science major
critically evaluate business situation  Hospitality Management,
and come up with a solution using
the skill sets honed in their specific  Apparels,
subarea  Graphic Design
 CIS (programming skills)  Agribusiness
 FRL (forecasting skills)  Many others
 ACC (Number skills)
 TOM (quantitative problem solving
skills)
 MHR (strategy and people skills)
 IB (International/global/cultural
knowledge skills)

18. Agenda

19. Agenda
 Name for club?  Positions Needed
 Cal Poly Pomona Market  President
Research Club?  Vice President
 Dues  Treasurer
 Club membership dues  Vice President of
Communications and
 $50? Membership
 Mandatory  Director of Social Media
 MRA membership  FB, Twitter, LinkedIn
 ($55 or if >5 students, $45)  Director of Community Service
 Optional?  Director of Fundraising
 Director of Graphics Design
(e.g., flyers)
 What else?
 Next Meeting….when?

20. http://www.facebook.com/CalPolyMRC
Questions?
The End!