2. Forward Looking Statements
This presentation and any materials previously provided to you, both written and oral,
contains certain “forward-looking statements”. In particular, statements regarding
planned growth in Diposta®’s business are forward-looking statements. These
statements, as well as the phrases “anticipate,” “believe,” “estimate,” “expect,”
“consider” and similar expressions, are generally intended to identify forward-looking
statements. Such forward-looking statements involve known and unknown risks,
uncertainties and other risk factors that could cause the actual results, performance or
achievements of Diposta, or industry results, to differ materially from any future results,
performance or achievements expressed or implied by such forward-looking
statements.
All forward-looking statements in this presentation are based on information available
to Diposta as of the date hereof. All written and oral forward-looking statements
attributable to Diposta or any person acting on behalf of Diposta are expressly qualified
in their entirety by the foregoing. Diposta does not undertake any obligation to update
or revise any forward-looking statement contained herein to reflect any change in
Diposta’s expectation with regard thereto or any change in events, conditions or
circumstances on which any such statement is based.
The contents of this presentation and any materials previously provided to you do not
constitute an offer to sell securities.
111915 Deck 2
3. Impressum
Diposta, Inc., www.diposta.com
Raleigh, NC
Board of Directors:
Chris Stern, Executive Chairman
Karl Tantscher, Lead Independent Director
Seed-Investor, Software License Partners:
sendhybrid GmbH, Graz, Austria,
www.sendhybrid.com
Security Advisors, Development:
exthex GmbH, Graz, Austria, www.exthex.com
Sublicensing the
Scanning and OCR
Solutions from www.opentext.com
111915 Deck 3
4. The Problem
111915 Deck 4
Every day you come home to a mail box filled with junk and even worse, if you are
a traveler it is overflowing fast.
You can virtualize bills and statements, but you will still get mail in the mailbox you
cannot afford to miss (that refund check, the jury-duty card, etc).
5. The Solution: The Internet of Mail
Catch your mail
Scan it
Secure Digital mail
Signed Digital docs
If you want it on paper
– make sure you get it
Recycle trash
111915 Deck 5
6. Intro – Unique formula for Success
True virtualization of USPS Mail:
Diposta’s mission is to make customers
independent of their mailbox and to
confidentially screen, triage, scan and
relay mail to its patrons.
You forward your mail to us and we will
scan it, forward it anywhere, we recycle
what you don’t want, you and your
business could be totally paperless.
Our software will allow you to send, sign
and receive secure certified digital mail,
without using Email.
111915 Deck 6
Incorporated in June 2013 (DE Inc.)
$100,000 initial seed-funding by Co-
Founders Stern and Tantscher
$100,000 initial seed-funding by Exthex
GmbH/Sendhybrid GmbH
$420,000 follow-up seed-funding by
Sendhybrid GmbH
Perpetual SW licenses (fully operational)
from Sendhybrid
OCR and Scanning Licenses from
Opentext financed by founders
Capital Summary, 1064 shares outstanding
94% founders, 6% Sendhybrid GmbH
During Q2/15, Sendhybrid will merge a
51% stake with a major company and has
committed to increase its stake in Diposta
to 25%.
7. Founders, Team and Scale-Up
111915 Deck 7
Chris Stern
Co-founder / Executive Chairman and CEO
12 years in textile industry, company sold in 1990. 6 years with Diebold. Founded IFEM.com in 1996 and
continues to be Principal. Restructuring CEO of LWS 1996-1998, Co-Founder Royal Palm Bank (1999-2001),
Restructuring Chairman & CEO of SYBD/OXBT 2007-2011 (listed company on NASDAQ), Co-Founder and
seed investor Pointcash (decided to stop). Commercial Pilot. Author: Total Customer Focus (2004), Business Is
Simple (2014). Current ventures: Diposta, IFEM, Legacy Warbirds
Karl Tantscher
Co-Founder / Lead Independent Director
A veteran in the Information and Communication Industry (ICT), Karl spent 5 years with Control Data and 17
years at Hewlett Packard as Sales and Marketing manager in Europe, Middle East and Africa before he co-
founded S&T in 1993. In 1998 the company went public and in 2005 Karl left a thriving company with revenues
exceeding EUR 350m. Currently Karl supports young innovative companies on their way to success.
Software Partners Next Key Hires
• We have hired CFO John Veloski in
March
• IT Person and future CTO
• 3-5 workers in scale-up
8. Opportunities are created by USPS itself
111915 Deck 8
Avg. Monthly
household mail
volume:
15 lb junk
0.5 lb wanted
Postage costs
explode, yet
safe email
solutions are
too expensive
for small biz
and private
Customer Segmentation Market Size
• Market is the 25 metro areas in the US
• Travel frequently for business and leisure, or
work long hours
• Seek independence from mail schedule and
confidence in delivery of mail
• 2MM urbane households needing this service
for convenience and professional reasons,
marketed directly and through social media
• 2MM FL and AZ snowbirds marketed through
AARP
• 1MM mega-travellers and executives like me,
marketed directly and through affinity channels
(AX Black, etc).
Total Market 5MM Customers that all
need the product TODAY
9. The Internet of Mail – Your Mailbox Everywhere
111915 Deck
9
Innovate Corporation
has deployed Livelink
ECM and has created
an Enterprise Library,
with accompanying
Records policies.
Anne K
Physical mail is received
and unambiguously
documented. Using Open
Text ECM Suite, the
different types of physical
content are defined. Junk
is identified.
Inbound Mail
Innovate Corporation
has deployed Livelink
ECM and has created
an Enterprise Library,
with accompanying
Records policies.
Anne K
Content Server has
scripting and barcode
capabilities for indexing
and labeling (validation
against database).
Multiple output profiles
can be created.
100% Validation
Labeling
Innovate Corporation
has deployed Livelink
ECM and has created
an Enterprise Library,
with accompanying
Records policies.
Anne K
Mail is scanned and
processed according to
the details of the
customer agreement.
Digital image is stored in
mail valet and/or secure
email is created.
Customer decides what
to discard, or not.
Digitization
Innovate Corporation
has deployed Livelink
ECM and has created
an Enterprise Library,
with accompanying
Records policies.
Anne K
Physical items are then
collected, boxed, and
stored according to their
labels. Physical content
may be requested,
circulated, transferred,
shredded and/or
archived.
Circulation
Innovate Corporation
has deployed Livelink
ECM and has created
an Enterprise Library,
with accompanying
Records policies.
Anne K
Once physical items
have been assigned to a
box, the box may be
transferred to a storage
facility. All mail is kept,
even junk. Once box is
getting full, mail is being
sorted out.
Accession/Transfer
Innovate Corporation
has deployed Livelink
ECM and has created
an Enterprise Library,
with accompanying
Records policies.
Anne K
Using Content Server
search, Diposta locates
the items to be
transferred to a
warehouse.
It then applies a 'transfer'
to the collected items.
Archive
Innovate Corporation
has deployed Livelink
ECM and has created
an Enterprise Library,
with accompanying
Records policies.
Anne K
Over time, based on the
records retention
schedule, physical items
may be transferred,
archived or destroyed.
Ensuring that the content
is only kept for as long as
required.
.
Destroy
Innovate Corporation
has deployed Livelink
ECM and has created
an Enterprise Library,
with accompanying
Records policies.
Anne K
Customer has access to
mail valet from various
platforms like PC/MAC,
Android, IOS.
Mail is stored on secure
servers at the RABA
datacenter in Austria.
Secure and compliant on
all levels.
Mail Valet
10. Scrap Paper = Bonus Income
Diposta will recycle
discarded and destroyed
mail
Scrap baled paper prices
range from $44 to $100
per ton
Scrap baled cardboard
prices range from $100 to
170 per ton
111915 Deck 10
11. Advantages of Diposta/Sendhybrid
111915 Deck 11
Advantages
Technology and IP
• The only virtual mail provider with a proven
security concept on highest levels, i.e.
- end-to-end encryption: no unauthorized
reading/tampering on the way
- authentication of sender and receiver
- non-repudiation of receipt
• Only virtual mail provider offering cloud servers
outside the U.S. and with that, increased
security and privacy
Consumer
• Complete independence from mailbox with
assurance of physical availability of mail if
needed
Small Business, Government and NGO
• Saves 20%-50% of mailroom costs
• Proven software that is already in use in
Europe. No software development required
• Proven Solution – tested and in service in
Europe – Diposta is the exclusive licensee
for North America
• Sendhybrid will become the standard
solution for numerous postal services
• Sendhybrid is in the process to merge
with New Frontier Group
• Trademark Diposta granted
Leap-Start-up
• Diposta is not the usual kind of start-up –
we apply systems, software and
processes needing just slight adjustments
to work in the US resulting in a very quick
startup
12. Competition
111915 Deck 12
USPS
Contemplating virtual post office
White paper states “with companies currently
providing similar services to leverage their
expertise while tapping its own well-established
brand and trustworthiness”.
Strengths
• Strong brand
• Access to customers
Weaknesses
• Slow
• Must deliver junk mail pieces
as part of their survival
concept
Earth Class Mail et al.
Four established, yet smaller providers, some
with questionable concepts. Earth Class Mail is
forerunner and best in the market.
Strengths
• In the market
• Established concept
Weaknesses
• Do not offer secure receiving and sending
• Not backed by established SW companies
13. We are not Outbox
111915 Deck 13
Diposta
• Follows the rules of law
• Uses existing software, hardware, and proven
concepts
• Is not a workaround – it is an alternative
• Documents every piece of mail received and
allows client to decide what to toss, or not
(preserves “value of mail”, even for junk mail)
• Will use former USPS employees to ensure
stable processes
• Has a multiple-sided concept – this makes all
the difference
• Markets to multipliers, not to end-users
• Is inbox, outbox, and send-receive
• Single-sided concept, ingenious idea, but
very labor intensive
• Invented everything new
• Marketed to end-users directly
• Used so called “Un-Postmen” to collect mail
instead of notarized forwarding form and
ironclad agreement
• Greatest focus group we could ever get:
People loved it!
• Funded by celebs: Thiel, et al.
• Made all the mistakes Diposta will not need
to make anymore
• Earth Class Mail corrected their mistakes and
thrives – Proof of Concept is given
14. Smart and Scalable Business Model
111915 Deck 14
Plan slim and scale up as the
business grows
Marketing Operations
• Market to Multipliers is inexpensive, but it
requires initial footwork – find the right
multiplier and let them carve off a fee
• Reach targets through AARP, in airline
magazines and on travel websites to
maximize impact
• Reaching 200,000 customers only
requires ca 2M qualified contacts
• PR/PPR with local subsidiary of a national
agency
• Target Military with individual solution
• Target Companies with tailored solutions
Start-Up Location:
• Experienced management team
• Small workforce, hiring ex-USPS
workers and managers
• Standardized setup in a small
secure warehouse space
• Hire ex-postal service workers
• No special hardware requirements
• Mail stored in racks and boxes
All further locations:
• Multiply proven and tested concept
• Grow organically, or as a franchise
Smart marketing and product public
relations supported by a functioning
solution
banks, and so
many more
15. Profitability within just One Year
111915 Deck 15
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6
Revenue:
User Fees 900,000 3,000,000 6,000,000 12,000,000 24,000,000 48,000,000
Add-Ons 75,000 250,000 500,000 1,000,000 2,000,000 4,000,000
Scan Fees 1,620,000 2,125,000 4,250,000 8,500,000 17,000,000 34,000,000
Waste Paper Sales 19,440 25,500 51,000 102,000 204,000 408,000
Total Revenue 2,614,440 5,400,500 10,801,000 21,602,000 43,204,000 86,408,000
Cost of Sales
OTEX Costs 607,000 642,100 854,600 1,704,600 3,404,600 6,804,600
Costs to Send Magazines 450,000 1,500,000 3,000,000 6,000,000 12,000,000 24,000,000
Total Cost of Sales 1,057,000 2,142,100 3,854,600 7,704,600 15,404,600 30,804,600
Gross Profit 1,557,440 3,258,400 6,946,400 13,897,400 27,799,400 55,603,400
Operating Expenses
Salaries 460,000 810,000 2,000,000 3,360,000 6,360,000 11,470,000
Medical Insurances 91,500 157,842 349,820 691,001 1,435,273 2,948,082
Business Insurances 35,400 48,700 83,830 133,013 237,674 432,842
SG&A Expenses 259,500 537,500 1,075,000 2,150,000 4,300,000 8,600,000
Marketing Expenses 600,000 850,000 1,075,000 2,150,000 4,300,000 8,600,000
IT Expenses 400,000 500,000 600,000 700,000 800,000 900,000
Credit Card Fees (3%) 77,850 161,250 322,500 645,000 1,290,000 2,580,000
Depreciation 933 3,067 5,933 8,300 12,667 19,200
Total Expenses 1,925,183 3,068,359 5,512,084 9,837,314 18,735,614 35,550,124
Operating Income (367,743) 190,041 1,434,316 4,060,086 9,063,786 20,053,276
Assumptions
Revenue
Subscribers 7,500 25,000 50,000 100,000 200,000 400,000