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Why Names Matter:
How Online Identity is Defining the Future of the Internet



               aestetix, SXSW
Do you... Google?
“Thankyouthankyouthankyou...”

Actual discussions on privacy issues

They listen to feedback! (gender privacy controls)

Better interface and usability than Facebook

It’s so pretty!
... wait, wtf?
What *is* identity?
Does anyone know?
Defining “identity”



Identity is not the same thing as a name

Name: a label that is used to identify a person,
thing, or concept within a given context
Defining “identity”
Examples of context:
 Within a set group (con-goers, coworkers, staff)

 A particular location (Long Beach, Oakland, Berlin)

 A specific time (“morning”, 9PM, “last week”)

 An interest (“Joe likes baseball”)
Defining “identity”
Is identity internal or external?
 Self image (“id, ego and superego”)

 Reputation and the Citizen Kane style construct

 “The only thing worse than being talked about is
 not being talked about.” --Oscar Wilde
Defining “identity”
Conclusions about identity?
 The meaning of “identity” is so complex that
 neither Shakespeare nor Gandhi can define it.

 Identity, by its very nature, is multifaceted. Since
 identity is context dependent, no person has one
 single identity.
Different types of names
Birth (certificate) name or given name

Legal name or “wallet” name (thanks, Skud)

Government issued ID (DL, Passport, SSN)

Student ID, Employee ID, Credit card

Account information (medical records, various
bills, etc)
Different types of names
Pseudonym (Nom de Plume) - a name that is not
found on any previously mentioned documents

  May not be linkable to a document

Polynym - a name consisting of multiple words

Mononym - a name consisting of one word

Anonym - a name representing anonymity
Historical Nom de Plumes
Publius

Emperor Norton I

Nicholas Bourbaki

Richard Bachman,
Voltaire, Bronte Sisters, etc
Why do names matter?
Penn Jillette’s MLK twitter mishap
Why do names matter?
Penn Jillette’s MLK twitter mishap
Why do names matter?
WikiLeaks

  Content versus source

Porn WikiLeaks

AOL and Netflix databases

Wikipedia “Essjay” controversy
What are social networks?
Examples of social networks:
 book groups             corporations

 knitting circles        events

 unions                  courtrooms

 a hobby or preference   a cause

 a village or town       a family
What are social networks?
A “social network” is a force that brings people or
their personas together on a regular basis.

A “friend” is a person that you would choose to be
in contact with.

Social networks help solve namespace collisions
What are social networks?


Intrapersonal versus interpersonal communication

(Dr. Robin) Dunbar’s Number (1992)

Dr. Cameron Marlow’s Facebook study (2009)

        HTTP://RICHARD-WILSON.BLOGSPOT.COM/2012/02/HEDGE-FUND-SOCIAL-NETWORKS.HTML
What are social networks?


Why do hacker handles
matter?

Joseph Campbell - right
hand and left hand path
Bringing Identity Online

Nissan.com

Whitehouse.com

Cybersquatting
Establishing Identity Online

HTTP Headers: referer, access times, URL
accessed, request sequence, frequency of access,
response headers

Using HTTP versus HTTPS

Are IP addresses enough? EFF says no.

How can a website confirm that you are you?
Social Effects on Privacy

What does transparency mean?

Is there such a thing as full transparency?

Who decides how transparent we get to be?

Active versus Passive communication of personal
information
Privacy-Promoting Tech

Using Tor

Selective logging

Privacy and sharing settings on websites

Remailers (Hail Eris)
Problems with Identity

Sockpuppets

“Anonymous Coward”

Cyber-stalking

DDoS attacks (Anonymous, etc)
Does Identity Matter?
Eric Schmidt, Executive Chairman at Google:
  “The only way to manage this is true transparency and no
  anonymity. In a world of asynchronous threats, it is too
  dangerous for there not to be some way to identify you. We
  need a [verified] name service for people. Governments will
  demand it.” (Techonomy, August 2010)

  “If you have something that you don't want anyone to know,
  maybe you shouldn't be doing it in the first place."(CNBC
  Interview, December 2009)
Does Identity Matter?
Mark Zuckerberg, CEO at Facebook:


 “The days of you having a different image for your work
 friends or co-workers and for the other people you know are
 probably coming to an end pretty quickly. Having two
 identities for yourself is an example of a lack of
 integrity.” (Interview, October 2011)
Does Identity Matter?
Chris “moot” Poole, Founder of 4chan

  “The portrait of identity online is often painted in
  black and white. Who you are online is who you
  are offline.
  “Human identity doesn't work like that online or
  offline. It's not 'who you share with,' it's 'who you
  share as.’ Identity is prismatic.” (Web 2.0)
Online Social Networks

Facebook - synchronous friend requests

Twitter - asynchronous following (unless protected)

Blog platforms - asynchronous (RSS feeds)

Google Plus - asynchronous circles

Diaspora - asynchronous, decentralized
“Who Has Your Back” (EFF)




   https://whohasyourback.eff.org
Facebook Policies



From Facebook’s “terms of service”

  “real names” is not defined, seems case by case
Google Original “Real Names”

The original policy from Community Standards:
  “13. Display Name:
  To help fight spam and prevent fake profiles, use the
  name your friends, family or co-workers usually call you.
  For example, if your full legal name is Charles Jones Jr.
  but you normally use Chuck Jones or Junior Jones, either
  of those would be acceptable.
Law and Order
“[Chief Justice] John Marshall has made his decision; now
let him enforce it!” --President Andrew Jackson

  Both Facebook and Google Plus have a real
  names policy

  Let’s see how Google enforces theirs!
Appeal Process
July 23, 2011 - Filled out the appeal form

July 25, 2011 - “Neil” from the Google plus
support team contacts me to initiate process, I
reply

July 26, 2011 - “Neil” first tells me “Aestetix” is not
a “common name”, asks me to confirm it is my
common name, I reply confirming it is
Appeal Process

July 27, 2011 - I get an email saying they “need a
government issued ID to confirm my name is
‘Aesteix’.”

I reply to this to confirm they define a “common
name” exclusively as the name on a government
issued ID. I also ask what their policy for handling
government IDs is.
Appeal Process
July 28, 2011 - “Your common name does not
have to be the name on your ID. ... I need to get
the name off your ID to confirm that your name is
aestetix.”

My reply: “So if the name is the only thing you
need, can you use the information I provided in my
appeal to make the same judgement? I'm
confused as to why it must be a "government
issued ID.”
Appeal Process

“Thank you for contacting us with regard to the name
you want to use with your Google Profile. After further
review, we have determined that your name is within our
Community Standards policy. Thank you for your patience
while we reviewed your profile name. I will trust it is your
real name. Most users just try to explain that it is the
pseudonym that they have always used.”
Appeal Process

“Thank you for contacting us with regard to the name you
want to use with your Google Profile. After further review,
we have determined that your name is within our
Community Standards policy. Thank you for your
patience while we reviewed your profile name. I will trust it
is your real name. Most users just try to explain that it is
the pseudonym that they have always used.”
Appeal Process

“Thank you for contacting us with regard to the name you
want to use with your Google Profile. After further review,
we have determined that your name is within our
Community Standards policy. Thank you for your
patience while we reviewed your profile name. I will
trust it is your real name. Most users just try to explain
that it is the pseudonym that they have always used.”
This shit again?
I’m Not Alone!
I’m Not Alone!
Lessons learned

Google doesn’t know what a “common name” is

Google is demanding sensitive information without
any security procedures or policies in place

If you know someone at Google, you’ll be fine

Google doesn’t have a clue what “identity” means.
Closing Remarks
Steps in the right direction:

  Wikitrust.net

  Hypothes.is

  Diaspora (RIP IlyaZ)
Closing Remarks
Explore decentralized systems

All current solutions fail in some way

There is no such thing as a “real name”

Join or support efforts like Diaspora, Hypothesis,
Wikitrust, etc
Questions?
@aestetix

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Slides for talk

  • 1. Why Names Matter: How Online Identity is Defining the Future of the Internet aestetix, SXSW
  • 3. “Thankyouthankyouthankyou...” Actual discussions on privacy issues They listen to feedback! (gender privacy controls) Better interface and usability than Facebook It’s so pretty!
  • 7. Defining “identity” Identity is not the same thing as a name Name: a label that is used to identify a person, thing, or concept within a given context
  • 8. Defining “identity” Examples of context: Within a set group (con-goers, coworkers, staff) A particular location (Long Beach, Oakland, Berlin) A specific time (“morning”, 9PM, “last week”) An interest (“Joe likes baseball”)
  • 9. Defining “identity” Is identity internal or external? Self image (“id, ego and superego”) Reputation and the Citizen Kane style construct “The only thing worse than being talked about is not being talked about.” --Oscar Wilde
  • 10. Defining “identity” Conclusions about identity? The meaning of “identity” is so complex that neither Shakespeare nor Gandhi can define it. Identity, by its very nature, is multifaceted. Since identity is context dependent, no person has one single identity.
  • 11. Different types of names Birth (certificate) name or given name Legal name or “wallet” name (thanks, Skud) Government issued ID (DL, Passport, SSN) Student ID, Employee ID, Credit card Account information (medical records, various bills, etc)
  • 12. Different types of names Pseudonym (Nom de Plume) - a name that is not found on any previously mentioned documents May not be linkable to a document Polynym - a name consisting of multiple words Mononym - a name consisting of one word Anonym - a name representing anonymity
  • 13. Historical Nom de Plumes Publius Emperor Norton I Nicholas Bourbaki Richard Bachman, Voltaire, Bronte Sisters, etc
  • 14. Why do names matter? Penn Jillette’s MLK twitter mishap
  • 15. Why do names matter? Penn Jillette’s MLK twitter mishap
  • 16. Why do names matter? WikiLeaks Content versus source Porn WikiLeaks AOL and Netflix databases Wikipedia “Essjay” controversy
  • 17. What are social networks? Examples of social networks: book groups corporations knitting circles events unions courtrooms a hobby or preference a cause a village or town a family
  • 18. What are social networks? A “social network” is a force that brings people or their personas together on a regular basis. A “friend” is a person that you would choose to be in contact with. Social networks help solve namespace collisions
  • 19. What are social networks? Intrapersonal versus interpersonal communication (Dr. Robin) Dunbar’s Number (1992) Dr. Cameron Marlow’s Facebook study (2009) HTTP://RICHARD-WILSON.BLOGSPOT.COM/2012/02/HEDGE-FUND-SOCIAL-NETWORKS.HTML
  • 20. What are social networks? Why do hacker handles matter? Joseph Campbell - right hand and left hand path
  • 22. Establishing Identity Online HTTP Headers: referer, access times, URL accessed, request sequence, frequency of access, response headers Using HTTP versus HTTPS Are IP addresses enough? EFF says no. How can a website confirm that you are you?
  • 23. Social Effects on Privacy What does transparency mean? Is there such a thing as full transparency? Who decides how transparent we get to be? Active versus Passive communication of personal information
  • 24. Privacy-Promoting Tech Using Tor Selective logging Privacy and sharing settings on websites Remailers (Hail Eris)
  • 25. Problems with Identity Sockpuppets “Anonymous Coward” Cyber-stalking DDoS attacks (Anonymous, etc)
  • 26. Does Identity Matter? Eric Schmidt, Executive Chairman at Google: “The only way to manage this is true transparency and no anonymity. In a world of asynchronous threats, it is too dangerous for there not to be some way to identify you. We need a [verified] name service for people. Governments will demand it.” (Techonomy, August 2010) “If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place."(CNBC Interview, December 2009)
  • 27. Does Identity Matter? Mark Zuckerberg, CEO at Facebook: “The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quickly. Having two identities for yourself is an example of a lack of integrity.” (Interview, October 2011)
  • 28. Does Identity Matter? Chris “moot” Poole, Founder of 4chan “The portrait of identity online is often painted in black and white. Who you are online is who you are offline. “Human identity doesn't work like that online or offline. It's not 'who you share with,' it's 'who you share as.’ Identity is prismatic.” (Web 2.0)
  • 29. Online Social Networks Facebook - synchronous friend requests Twitter - asynchronous following (unless protected) Blog platforms - asynchronous (RSS feeds) Google Plus - asynchronous circles Diaspora - asynchronous, decentralized
  • 30. “Who Has Your Back” (EFF) https://whohasyourback.eff.org
  • 31. Facebook Policies From Facebook’s “terms of service” “real names” is not defined, seems case by case
  • 32. Google Original “Real Names” The original policy from Community Standards: “13. Display Name: To help fight spam and prevent fake profiles, use the name your friends, family or co-workers usually call you. For example, if your full legal name is Charles Jones Jr. but you normally use Chuck Jones or Junior Jones, either of those would be acceptable.
  • 33. Law and Order “[Chief Justice] John Marshall has made his decision; now let him enforce it!” --President Andrew Jackson Both Facebook and Google Plus have a real names policy Let’s see how Google enforces theirs!
  • 34. Appeal Process July 23, 2011 - Filled out the appeal form July 25, 2011 - “Neil” from the Google plus support team contacts me to initiate process, I reply July 26, 2011 - “Neil” first tells me “Aestetix” is not a “common name”, asks me to confirm it is my common name, I reply confirming it is
  • 35. Appeal Process July 27, 2011 - I get an email saying they “need a government issued ID to confirm my name is ‘Aesteix’.” I reply to this to confirm they define a “common name” exclusively as the name on a government issued ID. I also ask what their policy for handling government IDs is.
  • 36. Appeal Process July 28, 2011 - “Your common name does not have to be the name on your ID. ... I need to get the name off your ID to confirm that your name is aestetix.” My reply: “So if the name is the only thing you need, can you use the information I provided in my appeal to make the same judgement? I'm confused as to why it must be a "government issued ID.”
  • 37. Appeal Process “Thank you for contacting us with regard to the name you want to use with your Google Profile. After further review, we have determined that your name is within our Community Standards policy. Thank you for your patience while we reviewed your profile name. I will trust it is your real name. Most users just try to explain that it is the pseudonym that they have always used.”
  • 38. Appeal Process “Thank you for contacting us with regard to the name you want to use with your Google Profile. After further review, we have determined that your name is within our Community Standards policy. Thank you for your patience while we reviewed your profile name. I will trust it is your real name. Most users just try to explain that it is the pseudonym that they have always used.”
  • 39. Appeal Process “Thank you for contacting us with regard to the name you want to use with your Google Profile. After further review, we have determined that your name is within our Community Standards policy. Thank you for your patience while we reviewed your profile name. I will trust it is your real name. Most users just try to explain that it is the pseudonym that they have always used.”
  • 43. Lessons learned Google doesn’t know what a “common name” is Google is demanding sensitive information without any security procedures or policies in place If you know someone at Google, you’ll be fine Google doesn’t have a clue what “identity” means.
  • 44. Closing Remarks Steps in the right direction: Wikitrust.net Hypothes.is Diaspora (RIP IlyaZ)
  • 45. Closing Remarks Explore decentralized systems All current solutions fail in some way There is no such thing as a “real name” Join or support efforts like Diaspora, Hypothesis, Wikitrust, etc

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  19. Thus an average man—one with 120 friends—generally responds to the postings of only seven of those friends by leaving comments on the posting individual’s photos, status messages or “wall”. An average woman is slightly more sociable, responding to ten. When it comes to two-way communication such as e-mails or chats, the average man interacts with only four people and the average woman with six. Among those Facebook users with 500 friends, these numbers are somewhat higher, but not hugely so. Men leave comments for 17 friends, women for 26. Men communicate with ten, women with 16.\n
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