SlideShare a Scribd company logo
It’s still who you know.
Anne Giles Clelland, M.A., M.S.  President, CEO, Founder  Handshake Media, Incorporated, a digital media agency  Founder  Handshake 2.0
Problem People do business with people they know.  These days, how does a company get to know people?  They’re scattered everywhere…
Media Fragmentation People are everywhere.  What’s a company to do? ►  High costs of “being everywhere.”  ►   Not knowing where to “be.” ►   Not knowing what to do once “there.”  Problem
Solution Be on
Media Fragmentation Handshake 2.0 is already everywhere.  We take you with us.  Cost  For retainer clients, Handshake 2.0’s fee is a set line item in a company’s marketing budget.  Know-how  We’re experts in social media strategy and execution. We know where to be, what to do, and how to do it.  Solution
Solution Populating the Top of Your Company’s Sales Funnel Through Handshake 2.0
[object Object],[object Object],[object Object],[object Object],Solution – Site Traffic and Search Engines as  Benchmarks
Solution – SERP as a Benchmark – A Case Study To demonstrate Handshake 2.0’s social media strategy and execution, in place of publicizing a client’s product or service, we targeted a health care issue.  As you can see, we received a page one Search Engine Results Page (SERP) listing.
Business Model Handshake2.0’s Clients
[object Object],[object Object],[object Object],Target Market Handshake 2.0 can be of value to you if you:
Anne Giles Clelland, M.A., M.S.  President, CEO, Founder – Handshake Media, Inc. Founder – Handshake 2.0 •••• Management Team:  Alexander Edelman, CTO  Ken Maready, Corporate Attorney, Hutchison Law Group  Jamie Dunn, CPA, Hodges, Jones & Mabry  VT KnowledgeWorks Presidents’ Council  Team
It’s still who you know... Let’s shake hands, get to know each other, and do business together!  Please  connect  with Handshake 2.0 at  www.handshake20.com or… ►  on Twitter: @handshake20   ►   on Facebook: www.facebook.com/handshake20     ►   on YouTube: www.youtube.com/handshake20     ►   or just Google us.  We’re everywhere.  Come join us.  Contact Us
It’s still who you know. www.handshake20.com
The Handshake Video

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Handshake 2.0 - Social Media Know-Where, Know-What, Know-How

  • 1. It’s still who you know.
  • 2. Anne Giles Clelland, M.A., M.S. President, CEO, Founder Handshake Media, Incorporated, a digital media agency Founder Handshake 2.0
  • 3. Problem People do business with people they know. These days, how does a company get to know people? They’re scattered everywhere…
  • 4. Media Fragmentation People are everywhere. What’s a company to do? ► High costs of “being everywhere.” ► Not knowing where to “be.” ► Not knowing what to do once “there.” Problem
  • 6. Media Fragmentation Handshake 2.0 is already everywhere. We take you with us. Cost For retainer clients, Handshake 2.0’s fee is a set line item in a company’s marketing budget. Know-how We’re experts in social media strategy and execution. We know where to be, what to do, and how to do it. Solution
  • 7. Solution Populating the Top of Your Company’s Sales Funnel Through Handshake 2.0
  • 8.
  • 9. Solution – SERP as a Benchmark – A Case Study To demonstrate Handshake 2.0’s social media strategy and execution, in place of publicizing a client’s product or service, we targeted a health care issue. As you can see, we received a page one Search Engine Results Page (SERP) listing.
  • 11.
  • 12. Anne Giles Clelland, M.A., M.S. President, CEO, Founder – Handshake Media, Inc. Founder – Handshake 2.0 •••• Management Team: Alexander Edelman, CTO Ken Maready, Corporate Attorney, Hutchison Law Group Jamie Dunn, CPA, Hodges, Jones & Mabry VT KnowledgeWorks Presidents’ Council Team
  • 13. It’s still who you know... Let’s shake hands, get to know each other, and do business together! Please connect with Handshake 2.0 at www.handshake20.com or… ► on Twitter: @handshake20 ► on Facebook: www.facebook.com/handshake20 ► on YouTube: www.youtube.com/handshake20 ► or just Google us. We’re everywhere. Come join us. Contact Us
  • 14. It’s still who you know. www.handshake20.com