Slide share promotion
•Download as PPTX, PDF•
0 likes•268 views
Promosi
Report
Share
Report
Share
Recommended
Company profile
PT SGBrothers didirikan pada 2012 dan menyediakan jasa logistik terintegrasi seperti penyimpanan, pengiriman, dan manajemen rantai pasok untuk sejumlah perusahaan di berbagai wilayah di Indonesia. Perusahaan berkantor pusat di Gresik, Jawa Timur dan memiliki jaringan luas di seluruh Indonesia.
Coca cola marketing mix
Coca Cola has a wide variety of product offerings across different package sizes ranging from 200ml to 2.25L bottles and cans. They price their products based on package size and competitor prices. Coca Cola has extensive distribution coverage across India through owned transportation and warehouses. They promote heavily through various channels like TV, outdoor media, sales promotions, public relations and direct marketing, using techniques such as coolers, freezers and display racks. Their main competitor Pepsi has less market share and its products contain more sugar and caffeine while being flatter in taste compared to Coca Cola.
Marketing & Promotion: Coca-Cola Freestyle
Marketing presentation to promote the introduction of the Coca-Cola Freestyle in Canada. Presented to Coca-Cola Canada Executives in December 2009 by a group of 4 passionate Queen's University students, forming a consulting group called Remix Solutions.
Coca Cola Cupcakes
This recipe calls for mixing a cake mix with Coca Cola to make the batter, pouring it into cupcake liners in a prepared pan, then baking the cupcakes at 350°F for 35-45 minutes. Once cooled, the cupcakes are ready to enjoy.
Coca cola company
Coca-Cola is the largest beverage company in the world. It was founded in 1886 in Atlanta, Georgia by Dr. John Pemberton. Coca-Cola's mission is to refresh the world and inspire optimism. Its target market includes people of all ages from 15 to 40 years old globally. In Pakistan specifically, its target market is students, families, and those in the upper lower and lower economic classes. While Coca-Cola has the largest global market share, in Pakistan its market share is 30% compared to Pepsi's 65%. Coca-Cola utilizes marketing strategies of product variety, competitive pricing, worldwide distribution channels, and heavy promotion through events, advertising, and partnerships.
4p's of coco cola
The document discusses Coca Cola's marketing strategy using the 4 P's framework. It describes Coca Cola's wide range of beverage products sold globally. It notes that Coca Cola prices its products according to market and geographic segments. The company distributes its products widely through supermarkets, local shops, cafes, restaurants and gas stations globally. It also promotes its brands through celebrity endorsements, CSR activities and contracts to gain emotional connections with consumers.
Promotion mix"methods of promotion"
Presentation on promotion mix its method and new methods adopted by business and importance of social media in promotion
Retailing & Promotion Mix
The document discusses retailing and promotion mix. It defines retailing as the sale of goods or services to the ultimate consumer. It notes several types of retailers like supermarkets, specialty stores, franchising. Promotion mix is defined as the combination of tools a company uses to communicate with audiences, which includes advertising, personal selling, sales promotion, publicity and public relations. Factors influencing the promotion mix are also outlined.
Recommended
Company profile
PT SGBrothers didirikan pada 2012 dan menyediakan jasa logistik terintegrasi seperti penyimpanan, pengiriman, dan manajemen rantai pasok untuk sejumlah perusahaan di berbagai wilayah di Indonesia. Perusahaan berkantor pusat di Gresik, Jawa Timur dan memiliki jaringan luas di seluruh Indonesia.
Coca cola marketing mix
Coca Cola has a wide variety of product offerings across different package sizes ranging from 200ml to 2.25L bottles and cans. They price their products based on package size and competitor prices. Coca Cola has extensive distribution coverage across India through owned transportation and warehouses. They promote heavily through various channels like TV, outdoor media, sales promotions, public relations and direct marketing, using techniques such as coolers, freezers and display racks. Their main competitor Pepsi has less market share and its products contain more sugar and caffeine while being flatter in taste compared to Coca Cola.
Marketing & Promotion: Coca-Cola Freestyle
Marketing presentation to promote the introduction of the Coca-Cola Freestyle in Canada. Presented to Coca-Cola Canada Executives in December 2009 by a group of 4 passionate Queen's University students, forming a consulting group called Remix Solutions.
Coca Cola Cupcakes
This recipe calls for mixing a cake mix with Coca Cola to make the batter, pouring it into cupcake liners in a prepared pan, then baking the cupcakes at 350°F for 35-45 minutes. Once cooled, the cupcakes are ready to enjoy.
Coca cola company
Coca-Cola is the largest beverage company in the world. It was founded in 1886 in Atlanta, Georgia by Dr. John Pemberton. Coca-Cola's mission is to refresh the world and inspire optimism. Its target market includes people of all ages from 15 to 40 years old globally. In Pakistan specifically, its target market is students, families, and those in the upper lower and lower economic classes. While Coca-Cola has the largest global market share, in Pakistan its market share is 30% compared to Pepsi's 65%. Coca-Cola utilizes marketing strategies of product variety, competitive pricing, worldwide distribution channels, and heavy promotion through events, advertising, and partnerships.
4p's of coco cola
The document discusses Coca Cola's marketing strategy using the 4 P's framework. It describes Coca Cola's wide range of beverage products sold globally. It notes that Coca Cola prices its products according to market and geographic segments. The company distributes its products widely through supermarkets, local shops, cafes, restaurants and gas stations globally. It also promotes its brands through celebrity endorsements, CSR activities and contracts to gain emotional connections with consumers.
Promotion mix"methods of promotion"
Presentation on promotion mix its method and new methods adopted by business and importance of social media in promotion
Retailing & Promotion Mix
The document discusses retailing and promotion mix. It defines retailing as the sale of goods or services to the ultimate consumer. It notes several types of retailers like supermarkets, specialty stores, franchising. Promotion mix is defined as the combination of tools a company uses to communicate with audiences, which includes advertising, personal selling, sales promotion, publicity and public relations. Factors influencing the promotion mix are also outlined.
Marketing Mix of Coca Cola Bangladesh Ltd
This document presents information about Coca Cola's marketing mix in Bangladesh. It discusses Coca Cola's various product offerings, pricing strategies, intensive distribution network, and use of promotions through emotional advertising appeals. Key details include Coca Cola's portfolio of beverage brands, pricing based on competitors and consumer purchasing power, nationwide availability through distributors, and heavy investments in mass media advertising.
Promotion Mix
The document discusses different aspects of promotion mix, including advertising, personal selling, public relations, and sales promotion. It provides details on each of these promotional tools, such as what advertising involves, its objectives and considerations for budget. Personal selling allows for personal interaction and relationship building. Public relations involves non-paid promotion through media. Sales promotion uses incentives to encourage short-term responses.
COCA COLA (expo politicas mktg mix)
INTRODUCCION
HISTORIA
CONDUCIENDO NUESTRO ÉXITO
OPERACIONES INTERNACIONALES
JUNTA DE DIRECTORES
MARKETING INTRODUCCION
POLITICAS DE MARKETING/MARKETING MIX
-ANALISIS SITUACIONAL
-MERCADO OBJETIVO
-OBJETIVOS/METAS
-ESTRATEGIAS DE MARKETING
<marketing>POLITICA DE PRODUCTO
>POLITICA DE PRECIO
>POLITICA DE PROMOCION
>POLITICA DE PLAZA
-¿AFECTO LA CRISIS MUNDIAL A COCA COLA?
-CONCLUSION
7 Ps of Coca Cola
This document discusses Coca-Cola's marketing mix, known as the 7Ps - Product, Price, Place, Promotion, Process, Physical Evidence, and People. It outlines Coca-Cola's wide portfolio of over 3300 beverage products sold globally. Pricing is set according to local markets and competitors like Pepsi. Coca-Cola has an effective global distribution network and promotes its brands extensively through advertising, social media, and store promotions. The company's manufacturing and distribution processes are key, as is its iconic branding and flavor that is easily recognized worldwide.
7 P's of marketing (Coca cola)
The document discusses the 7 P's of marketing for Coca-Cola. It summarizes that Coca-Cola is the world's most recognized brand and sells over 1.6 billion servings per day in over 200 countries. It describes Coca-Cola's wide product portfolio, its direct and indirect distribution channels, its focus on quality employees through financial and non-financial incentives, its seasonal pricing strategies, and its promotion activities including displays, sponsorships, and schemes.
Product Promotion Strategy
The document discusses product promotion strategies. It defines product promotion as communicating the benefits of a product to address customer needs and motivate purchase. It outlines the key questions to consider in promotion: the objectives, product, target audience, and messaging. Common promotion vehicles include advertising, direct marketing, public relations, and sales promotions. An example is given of IndiaMART's online business-to-business platform and how it maps its benefits to small and medium enterprises' pain points to promote its services.
Powerpoint promotion
This document provides an overview of marketing principles and concepts related to promotion. It defines marketing and discusses the key elements of the marketing mix - product, price, place, and promotion. It then focuses on the different tools that comprise the promotional mix, including advertising, personal selling, public relations, direct marketing, and sales promotion. Specific examples are provided for each promotional tool. The document concludes with a multiple choice quiz and additional exercises for students to test their understanding of marketing and promotion.
Main ppt on coca cola
The document provides information about a case study on Coca-Cola including objectives, company overview, vision, mission, values, external environment analysis, industry analysis, company analysis, strategies, competitors, and strategic formulation. It discusses Coca-Cola's history, products, financials, growth strategies, and comparison to competitor Pepsi. The document analyzes Coca-Cola's strengths, weaknesses, opportunities, threats and positions products in the BCG matrix.
Marketing Mix - Coca Cola
The document discusses the marketing mix of Coca-Cola. It outlines that Coca-Cola has a wide portfolio of over 3,300 beverage products globally. For its marketing mix (the 4Ps), Coca-Cola tailors its pricing according to market segments, has an extensive distribution network globally including in rural India, and promotes its brands through celebrity endorsements, CSR initiatives, and campaigns. Coca-Cola's long commitment to understanding social values and adapting its strategy has helped it become a multi-billion dollar international business.
Tools of sales promotion
Sales promotion tools are used by manufacturers to increase product sales. These include free samples, premium offers, exchange schemes, price discounts, coupons, fairs and exhibitions, bonus points programs, money back guarantees, and scratch and win contests. While sales promotions boost short-term sales, they can also increase price sensitivity and reduce brand loyalty over time if overused.
Promotion
Promotion refers to an upward movement of an employee to a higher position with increased pay, responsibilities, and status. The main purposes of promotion are to develop employees and fill higher level roles internally. The key bases of promotion are seniority, merit, and a combination of both. Seniority considers length of service while merit evaluates skills, abilities, and performance. Demotion is the opposite of promotion, involving a shift to a lower position with decreased responsibilities and rank, and can occur due to poor performance or other causes.
Promotion Mix
Marketing Communication Mix, Promotion MIx, Promotion Tool, Advertising, direct marketing, personal selling, sales promotion.
Coca cola 4 p s
Coca-Cola has been operating in India since the 1970s and re-entered the market in 1993. It has established itself as the leading soft drink company with various brands like Coca-Cola, Thums Up, Sprite, Fanta, Limca, and Maaza. Coca-Cola utilizes an extensive marketing strategy involving advertising, promotions, and establishing a wide distribution network. It sponsors various sporting events and uses celebrities as brand ambassadors to promote its products across India. However, with economic slowdown affecting consumer spending, Coca-Cola has introduced smaller pack sizes priced at Rs. 5-6 to make its beverages more accessible.
Promotion
The document defines promotion as persuasive communications that modify behavior and thoughts to inform, persuade, and remind consumers. Promotion includes advertising, personal selling, sales promotion, public relations, and direct marketing. The objectives of promotion are to lead to behavior modification, inform consumers, and persuade and remind consumers. Promotion helps communicate product information to potential customers and is crucial for brand building. An effective promotional mix attracts, persuades, and reminds customers of a brand while helping differentiate products and counter competition.
Marketing Presentation on Coca Cola
This document provides a marketing plan for Coca-Cola in India. It begins with an introduction and objectives of the marketing plan. It then provides a brief introduction of Coca-Cola as a company, including its founding, headquarters, brands, sales, and financial details. The executive summary outlines Coca-Cola's goals to double revenues by 2020 and lift its brand image. The document analyzes Coca-Cola's current market situation in India and objectives. It performs a SWOT analysis and discusses marketing strategies, segmentation, budgets, issues in India, and examples of Coca-Cola's advertising implementation. It is a comprehensive marketing plan outlining Coca-Cola's business, goals, and strategies for the Indian market
4 Ps Coca Cola
A Coca-Cola começou em 1886 nos EUA e se expandiu para mais de 200 países. Robert Woodruff levou a empresa ao sucesso global no século 20 através de marketing inovador e garantindo que soldados tivessem acesso à Coca-Cola. Atualmente, a empresa mantém seu domínio no mercado de bebidas através de marketing constante, novos produtos e presença global.
Coca cola Presentaion
This document provides an overview of Coca Cola including its history, company profile, mission, vision, market share, and marketing strategies. It details that Coca Cola was created in 1886 and is now the world's largest beverage company. The presentation outlines Coca Cola's expansion globally and some interesting facts such as selling over 1.8 billion bottles per day. It also summarizes the company's mission to refresh people and inspire happiness, as well as its vision to be a responsible corporate citizen and create value for shareholders.
Marketing Mix
Anyone interested in the basics of marketing could access this presentation which talks about the 7Ps, & the product, place, price & promotion at length
9 sales promotion
Sales promotion consists of short-term incentives to encourage immediate or earlier purchase of products and services. Whereas advertising focuses on reasons to buy, sales promotion emphasizes reasons to buy now. Sales promotion makes up 77% of marketing expenditures on average for consumer packaged goods companies. Popular sales promotion techniques include buy-one-get-one-free offers, loyalty programs, discounts, coupons, competitions, and free samples. Marketers must carefully plan sales promotion programs by determining incentive size, participation criteria, promotion period, and evaluating the program's effectiveness and returns on investment.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.More Related Content
Viewers also liked
Marketing Mix of Coca Cola Bangladesh Ltd
This document presents information about Coca Cola's marketing mix in Bangladesh. It discusses Coca Cola's various product offerings, pricing strategies, intensive distribution network, and use of promotions through emotional advertising appeals. Key details include Coca Cola's portfolio of beverage brands, pricing based on competitors and consumer purchasing power, nationwide availability through distributors, and heavy investments in mass media advertising.
Promotion Mix
The document discusses different aspects of promotion mix, including advertising, personal selling, public relations, and sales promotion. It provides details on each of these promotional tools, such as what advertising involves, its objectives and considerations for budget. Personal selling allows for personal interaction and relationship building. Public relations involves non-paid promotion through media. Sales promotion uses incentives to encourage short-term responses.
COCA COLA (expo politicas mktg mix)
INTRODUCCION
HISTORIA
CONDUCIENDO NUESTRO ÉXITO
OPERACIONES INTERNACIONALES
JUNTA DE DIRECTORES
MARKETING INTRODUCCION
POLITICAS DE MARKETING/MARKETING MIX
-ANALISIS SITUACIONAL
-MERCADO OBJETIVO
-OBJETIVOS/METAS
-ESTRATEGIAS DE MARKETING
<marketing>POLITICA DE PRODUCTO
>POLITICA DE PRECIO
>POLITICA DE PROMOCION
>POLITICA DE PLAZA
-¿AFECTO LA CRISIS MUNDIAL A COCA COLA?
-CONCLUSION
7 Ps of Coca Cola
This document discusses Coca-Cola's marketing mix, known as the 7Ps - Product, Price, Place, Promotion, Process, Physical Evidence, and People. It outlines Coca-Cola's wide portfolio of over 3300 beverage products sold globally. Pricing is set according to local markets and competitors like Pepsi. Coca-Cola has an effective global distribution network and promotes its brands extensively through advertising, social media, and store promotions. The company's manufacturing and distribution processes are key, as is its iconic branding and flavor that is easily recognized worldwide.
7 P's of marketing (Coca cola)
The document discusses the 7 P's of marketing for Coca-Cola. It summarizes that Coca-Cola is the world's most recognized brand and sells over 1.6 billion servings per day in over 200 countries. It describes Coca-Cola's wide product portfolio, its direct and indirect distribution channels, its focus on quality employees through financial and non-financial incentives, its seasonal pricing strategies, and its promotion activities including displays, sponsorships, and schemes.
Product Promotion Strategy
The document discusses product promotion strategies. It defines product promotion as communicating the benefits of a product to address customer needs and motivate purchase. It outlines the key questions to consider in promotion: the objectives, product, target audience, and messaging. Common promotion vehicles include advertising, direct marketing, public relations, and sales promotions. An example is given of IndiaMART's online business-to-business platform and how it maps its benefits to small and medium enterprises' pain points to promote its services.
Powerpoint promotion
This document provides an overview of marketing principles and concepts related to promotion. It defines marketing and discusses the key elements of the marketing mix - product, price, place, and promotion. It then focuses on the different tools that comprise the promotional mix, including advertising, personal selling, public relations, direct marketing, and sales promotion. Specific examples are provided for each promotional tool. The document concludes with a multiple choice quiz and additional exercises for students to test their understanding of marketing and promotion.
Main ppt on coca cola
The document provides information about a case study on Coca-Cola including objectives, company overview, vision, mission, values, external environment analysis, industry analysis, company analysis, strategies, competitors, and strategic formulation. It discusses Coca-Cola's history, products, financials, growth strategies, and comparison to competitor Pepsi. The document analyzes Coca-Cola's strengths, weaknesses, opportunities, threats and positions products in the BCG matrix.
Marketing Mix - Coca Cola
The document discusses the marketing mix of Coca-Cola. It outlines that Coca-Cola has a wide portfolio of over 3,300 beverage products globally. For its marketing mix (the 4Ps), Coca-Cola tailors its pricing according to market segments, has an extensive distribution network globally including in rural India, and promotes its brands through celebrity endorsements, CSR initiatives, and campaigns. Coca-Cola's long commitment to understanding social values and adapting its strategy has helped it become a multi-billion dollar international business.
Tools of sales promotion
Sales promotion tools are used by manufacturers to increase product sales. These include free samples, premium offers, exchange schemes, price discounts, coupons, fairs and exhibitions, bonus points programs, money back guarantees, and scratch and win contests. While sales promotions boost short-term sales, they can also increase price sensitivity and reduce brand loyalty over time if overused.
Promotion
Promotion refers to an upward movement of an employee to a higher position with increased pay, responsibilities, and status. The main purposes of promotion are to develop employees and fill higher level roles internally. The key bases of promotion are seniority, merit, and a combination of both. Seniority considers length of service while merit evaluates skills, abilities, and performance. Demotion is the opposite of promotion, involving a shift to a lower position with decreased responsibilities and rank, and can occur due to poor performance or other causes.
Promotion Mix
Marketing Communication Mix, Promotion MIx, Promotion Tool, Advertising, direct marketing, personal selling, sales promotion.
Coca cola 4 p s
Coca-Cola has been operating in India since the 1970s and re-entered the market in 1993. It has established itself as the leading soft drink company with various brands like Coca-Cola, Thums Up, Sprite, Fanta, Limca, and Maaza. Coca-Cola utilizes an extensive marketing strategy involving advertising, promotions, and establishing a wide distribution network. It sponsors various sporting events and uses celebrities as brand ambassadors to promote its products across India. However, with economic slowdown affecting consumer spending, Coca-Cola has introduced smaller pack sizes priced at Rs. 5-6 to make its beverages more accessible.
Promotion
The document defines promotion as persuasive communications that modify behavior and thoughts to inform, persuade, and remind consumers. Promotion includes advertising, personal selling, sales promotion, public relations, and direct marketing. The objectives of promotion are to lead to behavior modification, inform consumers, and persuade and remind consumers. Promotion helps communicate product information to potential customers and is crucial for brand building. An effective promotional mix attracts, persuades, and reminds customers of a brand while helping differentiate products and counter competition.
Marketing Presentation on Coca Cola
This document provides a marketing plan for Coca-Cola in India. It begins with an introduction and objectives of the marketing plan. It then provides a brief introduction of Coca-Cola as a company, including its founding, headquarters, brands, sales, and financial details. The executive summary outlines Coca-Cola's goals to double revenues by 2020 and lift its brand image. The document analyzes Coca-Cola's current market situation in India and objectives. It performs a SWOT analysis and discusses marketing strategies, segmentation, budgets, issues in India, and examples of Coca-Cola's advertising implementation. It is a comprehensive marketing plan outlining Coca-Cola's business, goals, and strategies for the Indian market
4 Ps Coca Cola
A Coca-Cola começou em 1886 nos EUA e se expandiu para mais de 200 países. Robert Woodruff levou a empresa ao sucesso global no século 20 através de marketing inovador e garantindo que soldados tivessem acesso à Coca-Cola. Atualmente, a empresa mantém seu domínio no mercado de bebidas através de marketing constante, novos produtos e presença global.
Coca cola Presentaion
This document provides an overview of Coca Cola including its history, company profile, mission, vision, market share, and marketing strategies. It details that Coca Cola was created in 1886 and is now the world's largest beverage company. The presentation outlines Coca Cola's expansion globally and some interesting facts such as selling over 1.8 billion bottles per day. It also summarizes the company's mission to refresh people and inspire happiness, as well as its vision to be a responsible corporate citizen and create value for shareholders.
Marketing Mix
Anyone interested in the basics of marketing could access this presentation which talks about the 7Ps, & the product, place, price & promotion at length
9 sales promotion
Sales promotion consists of short-term incentives to encourage immediate or earlier purchase of products and services. Whereas advertising focuses on reasons to buy, sales promotion emphasizes reasons to buy now. Sales promotion makes up 77% of marketing expenditures on average for consumer packaged goods companies. Popular sales promotion techniques include buy-one-get-one-free offers, loyalty programs, discounts, coupons, competitions, and free samples. Marketers must carefully plan sales promotion programs by determining incentive size, participation criteria, promotion period, and evaluating the program's effectiveness and returns on investment.
Viewers also liked (19)
Recently uploaded
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastGokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationRecently uploaded (20)
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby