SlideShare a Scribd company logo
Goals of the project
Empathy
Compile list of thought leaders
Blogger
40 surveys
Run Campus Campaign
Enlist betta users
People Interested in the beta
program
12 emails of beta people
1 who wants to learn more
15 from surveys who want to help out more
Total: 28 email addresses
Email list of test small portions
people
Present as just a list
Email List of Thought Leaders
Data from surveys
Lessons learned from Campaigns
Campus Campaign
Twitter
spam
Facebook
Lessons Learned from Website
Things that could be improved
Direct vs group ask
Talking to CAPS and Bridge
Sympathy with individuals
Bureaucratic barriers in organizations
Pursue when you have a product to show so
you can capture champions within each
organization.
Next Steps
Develop a product or wireframe so you can
inform product development
Reach out to individuals who have signed up
Build relationships with experts
Drive web presence
Quotes
Forums
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