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The document describes a new hotel concept called SLEEP@ FREE located at airports. It offers free accommodation to travelers with revenue generated from additional paid services and advertising space. In the first year, over 1500 users took advantage of the free accommodation, peaking on holiday dates. The majority of income came from advertising, with additional revenue from normal business activities and franchised services on site. The future plans to expand to new airports in 2009 through partnerships with low initial investment and profit from services, franchising, advertising commissions, and annual royalties.
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Sleepat
- 1. SLEEP@ FREE NEW HOTEL CONCEPT AT THE AIRPORT Judith Rivero Quera World Travel Market. London 2009
- 2. Outline Introduction The business' take off First year results Future of the business Conclusion and Q&A
- 3. Introduction Low cost airlines Airports open 24h New travel times
- 4. Introduction Sleep at the airport? FREE Accommodation
- 5. Taking off Free accommodation, revenue? Additional paid services Extra income
- 6. Taking off Restrooms Beds Beauty Salon Catering Services
- 7. Taking off Standard Single Bed Safe Cabinets
- 8. First year results Results by users 1500 1400 1300 1200 Number of users 1100 1000 constantly 900 800 growing 700 600 500 400 300 200 100 Peaks on holiday 0 J F M A M J J A S O N D dates
- 9. First year results Income by areas Major part of advertising (57%) Normal activity (29%) Franchised services (14%)
- 10. Future of the business New openings in 2009 Partnership opportunities Low initial investment Revenue from services and franchising Receive commission for space advertising Low annual royalty
- 11. Conclusion and Q&A Free accommodation Profitable business Great business opportunity Questions & answers