This document proposes a digital marketing campaign to target affluent, adventurous men by encouraging their partners or family members to share stories about them online for a competition. The competition winner would receive a test drive of the Skoda Yeti vehicle, which would then be delivered as a surprise to the man's home with a miniature snowman gift. The campaign would use online banners directing people to a landing page about the competition and be supported by Bluetooth beacons and a lead management system to monitor results and sales.

1. Celebrates the Mystic of Skoda Yeti

2. Sinhika Digital Media
Founder: M P Nicholson
(www.mumbaikarsjourney.blogspot.com)
15 years++
have been in the Media and the Advertising Industry
Worked with leading media houses like the
India Today Group, Gujarat Samachar,
Abhiyaan, Observer Group and with the
Hinduja Group for their television channels –
CVO and InMumbai
Well Networked

3. The Digital Stride
Began the digital experience with compassbox.com,
Recreate Solutions, Connecturf and Tribal DDB,
and soon was heading the
Interactive division of R K SWAMY BBDO.
At R K SWAMY Interactive we did some awesome work like
www.humantouchofchemistry.com
(won a gold and a silver at two separate awards ceremony)
www.wedding.raymond.in
www.corporatewear.raymond.in
www.uniconnect.in
www.zuari.in
and also headed the Media Strategy for the
digital activities for Raymond
besides working on host of other clients
including Mercedes, LIC, SBI, etc.

4. The Initiative
Sinhika Digital Media will bring together
experiences of the offline media and
the digital world to ensure that your
Media Money is
strategically and cost – efficiently spent.
The team comprises of highly experienced designers
with technical acumen.
And when the need arises the network of tech brains
will always be there to guide us and
Skoda Yeti into the future

5. Skoda Yeti
Exploring the Digital Media

6. The TG
Affluent
A1A2
Affable

7. The Mystic Man
Loves Traveling, Exploring
Sings with the breeze
and dance in the wild
This animal comes home
only to rest
Talks less
Is an achiever and a leader

8. The Challenge
How can we get close to him ???

9. The Catalyst
His Girlfriend, Wife or Daughter

10. Communication
Encourage his catalysts to post
stories and pictures about him,
about his adventures and in particular
about his mystical talents
These will be posted on the website
created for this purpose and the
winner will be judged on the
mystical qualities written about the
man
The winner will get a Test Drive on
the Yeti with his catalysts
The Yeti will be taken to his home as
a surprise and
the catalysts will be given a miniature
Snowman as a souvenir.

11. Online communiqué
Online banners targeting the catalysts
will be released in select portals
These online banners will lead to a
landing page
that will give the basic details about
the competition and the
rendezvous for the mystic man
The banner line and creative can be
on the concept of…
Sshhh…
Tell us about your mystic man and
win a Test Drive

12. The Campaign
The campaign will be
supported by blue
tooth
(presentation sent earlier)
And will be monitored by
LMS
(Lead Management
System)
to take the campaign
to its logical END –
THE SALE

13. get connected