Sinhika Digital Media is an initiative by an experienced media and advertising professional to provide digital solutions including websites, online events, and media strategies. They propose a partnership with Mathrubhumi newspaper to create an online chemistry exam for students that would generate brand loyalty and revenue. Key aspects include building a website for the exam, obtaining sponsors, and Mathrubhumi promoting it while sharing 50% of net revenue with Sinhika Digital Media.

3. BRAND
PROPOSITION
an initiative by

4. Sinhika Digital Media
Venture of M P Nicholson
15 years+ experience in the
Media and Advertising Industry
Managed Events and Produced programs for Television
Worked with leading Media Houses like the India Today Group,
Gujarat Samachar, Abhiyaan, Observer Group and for
Television channels – CVO and In Mumbai
Is well networked

5. Online Experience
Been associated with Compassbox.com, Recreate Solutions, Connecturf,
Tribal DDB, and headed the Interactive division of
R K SWAMY BBDO
At R K SWAMY Interactive we did some awesome work like:
www.humantouchofchemistry.com
(won a gold and a silver at two separate awards ceremony)
www.wedding.raymond.in
www.corporatewear.raymond.in
www.uniconnect.in
www.zuari.in
and also headed the Media Strategy for the digital activities of LIC,
Raymond besides working on host of other clients including Mercedes, SBI,
etc.

6. The Initiative
Sinhika Digital Media will bring together my experiences in the offline
media and the digital world
The team comprises of highly experienced designers with technical
acumen
Digital Solutions include creating strategic websites, online events,
digital media plans, lead management systems and
blue tooth solutions
Provide solutions to Media Portals, creating Corporate Presentations,
etc.

7. ConCept for Media
portal
generating revenues
building
CoMMunities

8. building CoMMunities
The world wide web provides a unique opportunity to create
a web of loyalists
It is these loyalists who will stay interested when relevant
information is provided
Building multiple sets of loyalties ensures that the sum total
keeps you on the top of the rankings

9. Creating loyalists
Currently, mathrubhimi.com has the unique advantage of
being most popular among schools
These students will graduate to being comfortable with the
digital version of Mathrubhumi whether in Kerala,
in India or outside India
Hence, the proposition of creating an activity with focused
knowledge gains and an experience for them

10. aCtivity no: 1
online CheMistry exaM
advantage brand

11. Create an Online Format to be linked to
The Online exam will be held at all the computer
literate schools of Kerala
The winners can be felicitated at an offline quiz show
The quiz program can be telecast on Mathrubhumi TV
This can be held soon after the Onam Holidays
Online Chemistry exam

12. the aCtivity
It will be promoted by Mathrubhimi Newspaper, TV and
Radio to ensure very good response
The Ads will be created by the Mathrubhumi Team giving
prominent coverage to the sponsors
It will be promoted as an Online Event of Mathrubhumi
and as a concept of Sinhika Digital Media –
Marketed by Sinhika Digital Media

13. the Operatives
Sinhika Digital Media will build the Website for the
Online Exam with the Scores
Sinhika Digital Media will get the sponsors
The complete event will be done with mutual consent and
approval of Mathrubhimi and Sinhika Digital Media

14. the Operatives
Mathrubhumi will need to provide a tentative schedule of
ads that will appear in the Print, Radio and TV
Sinhika Digital Media will provide for the registration, the
login and password to all such participating schools and
will do the necessary online modalities in coordination
with Mathrubhumi

15. revenue
All communication will indicate that it is a
Mathrubhimi Event and that the
Concept and Marketing is of Sinhika Digital Media
Payments will be made in favour of Mathrubhimi
50% of the Nett Incoming Payments received will need to
be made to Sinhika Digital Media by Mathrubhimi
as and when the payments are received

16. Brand Mileage
Improved Rankings
Brand Loyalty
Enhanced Brand Image
360 Degree dedicated Exposure of its TG to
Online, Print ,TV & Events
+PLUS
Additional Revenues
for

17. Current rankings
MathrubhuMi V/s ManoraMa
Source: Alexa.com as on 23 July, 2013

18. Source: Alexa.com as on 23 July, 2013

19. Get connected

20. aCtiVity no: 2
Watch Out for this Space