This document outlines a campaign to launch the new Skoda Yeti SUV model in Romania. The campaign objectives were to introduce the new car and position it as an adventurous vehicle suitable for both city and outdoor use. The target audience was active 30-year-olds living in urban areas. The two-phase campaign involved an initial two-week online teaser campaign using a fictional website and social media posts hinting at the Yeti's arrival. This was followed by the vehicle launch involving website banners, takeovers, and TV commercials directly promoting the Skoda Yeti's off-road and city capabilities.
Presentation from Sundance DiGiovanni at the Leaders in Sports Conference. October 8-9 2014.
A record number of delegates, 1764 in total, attended with over 70% from outside the UK and spread across 54 countries. With the summit streamed live online and broadcast all over the world by 150 media in attendance and the Leaders14 hashtag proving a hit with delegates and followers alike, it made for a genuinely global event for the global business of sport. The event sold out in record time, some three and a half weeks ahead of schedule with 189 delegates on the waiting list unfortunately missing out.
Presentation was given at the Montenegrin Academy of Science and Arts in Podgorica, as well as at the Information Technology conference IT2016 in Žabljak, Montenegro.
Presentation from Sundance DiGiovanni at the Leaders in Sports Conference. October 8-9 2014.
A record number of delegates, 1764 in total, attended with over 70% from outside the UK and spread across 54 countries. With the summit streamed live online and broadcast all over the world by 150 media in attendance and the Leaders14 hashtag proving a hit with delegates and followers alike, it made for a genuinely global event for the global business of sport. The event sold out in record time, some three and a half weeks ahead of schedule with 189 delegates on the waiting list unfortunately missing out.
Presentation was given at the Montenegrin Academy of Science and Arts in Podgorica, as well as at the Information Technology conference IT2016 in Žabljak, Montenegro.
Last week, Mr. William Strauss with the Federal Reserve Bank of Chicago presented the 2012 Economic Highlights to the Aurora Regional Chamber membership. This is his presentation.
Visiting Panama City soon? Thinking what are you going to do and which would be a practice and economic way to discover the city?
Pineapple Tours give you the best options in the market!!
Check it out!
Nahum Donitza from newPR.co.il about social media june 2011 --- נחום דוניצה...Donitza PR
נחום דוניצה מסוכנות המדיה החברתית ניו.פי.אר. במצגת שהועברה בכנס התאחדות התעשיינים, יוני 2011 - על הדרכים בה עסקים מגדלים שונים יכולים להתמודד עם הזירה החברתית
Last week, Mr. William Strauss with the Federal Reserve Bank of Chicago presented the 2012 Economic Highlights to the Aurora Regional Chamber membership. This is his presentation.
Visiting Panama City soon? Thinking what are you going to do and which would be a practice and economic way to discover the city?
Pineapple Tours give you the best options in the market!!
Check it out!
Nahum Donitza from newPR.co.il about social media june 2011 --- נחום דוניצה...Donitza PR
נחום דוניצה מסוכנות המדיה החברתית ניו.פי.אר. במצגת שהועברה בכנס התאחדות התעשיינים, יוני 2011 - על הדרכים בה עסקים מגדלים שונים יכולים להתמודד עם הזירה החברתית
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I left my post as ECD of Saatchi & Saatchi X in Asia in June 2013 after working for the company for 4 years. My experience ranged from shopper marketing, retail design that is integrated within a holistic 360 offering to clients such as Lenovo and P&G.
Feeling that I needed more real life experience in the realm of digital shopper marketing. I set off on my own in creating an online social/shopping experience through a platform that I created around crowdsourcing and e-commerce.
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The “ICON” Model of Place Branding – Lessons for Japan’s City, Region and Nation Brands
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Keith Dinnie (Head of Discipline for Management and Marketing at the University of Dundee School of Business, Scotland)
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Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
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Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
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UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
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The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
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Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
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UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
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UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
4. CONTEXT
CHALLENGE
Launching the new Skoda Y model
eti
Define the brand attitude that will
on the Romanian market.
determine an emotional add-on
through the new car and creative
expressions.
6. Introducing the new Skoda Y to
eti
the target audience.
Stimulate people curiosity about the
Positioning the new car - the SUV product.
that fits the city - as the
adventurous car, always “ready for
Create awareness about the product.
adventure”.
8. The main target:
• Most probably has a small city
car, but would love to have one that
•Is aged around 30 years helps in the city as well as outside
•Lives in urban areas • Has lots of traveling ideas and always
•Has an active life, both professionally seeks for adventure
and socially
•Is concerned about safety and cares a
lot about friends and family
10. Two phases We placed different and changing
banners revealing the places where
Y can go to.
eti
1.Teasing
2.Launching
Animal = Car core benefits
Spreading the message
Communication purpose
“YETI is coming to ROMANIA - A
new species between us!” for 2 Everywhere & Whole year
weeks of teasing. functionality
12. Teasing - online
Website
•10 days before Skoda Y eti launch in
Romania
•The website was built as a Journal of a
man who follows Y eti, trying to discover
him
•The story took the audience into
different places: mountains, hills, seaside and
in the end the city
•User interaction through comments (users
were able to change the story)
•Th e w e b s i te e nv i r o n m e nt c h a ng e d
automatically from day to night