Dette er presentasjonen fra 2-dagers kurset mitt om Google Analytics. Den individuelle oppfølging, spørsmålene og ikke minst de konkrete og praktiske svarene finner du ikke her, men du får se strukturen i kurset.
Google analytics full-pakke_februar2011_slideshareKenneth Eriksen
Dette er foilene fra mitt 2-dagers kurs om bruk av Google Analytics fra februar 2011. Kurset er veldig praktisk, så de praktiske oppgaveløsningene og diskusjonene på kurset fremkommer ikke.
Digital performance Bergen 27.04.16 CasepresentasjoneriProspect Norge
Bergens beste online marketing. Gode cases og tips presentert av Petter Johnsen, Heidrun Reigstad og Sara Vabø fra iProspect i Bergen.
-Platou Sport: Skibaluba og hvor viktig arrangementer er.
-Bergenfest med video: Automatisering og skreddersydde annonser.
-Eiendomsmegler Vest: Hvorfor må ALLE lokalkontor på Facebook.
-Norsk Tur: Et lite digitalt jubelcase.
-Kavli: Effektiv rekruttering via LinkedIn.
-Norwegian.
The document evaluates two expressions:
1) u(w(2)), where u(x)=x^2+3x+2 and w(x)=1/(x-1). It finds that u(w(2))=6.
2) w(u(-3)), where u(-3)=2. It then finds that w(u(-3))=1.
Dette er presentasjonen fra 2-dagers kurset mitt om Google Analytics. Den individuelle oppfølging, spørsmålene og ikke minst de konkrete og praktiske svarene finner du ikke her, men du får se strukturen i kurset.
Google analytics full-pakke_februar2011_slideshareKenneth Eriksen
Dette er foilene fra mitt 2-dagers kurs om bruk av Google Analytics fra februar 2011. Kurset er veldig praktisk, så de praktiske oppgaveløsningene og diskusjonene på kurset fremkommer ikke.
Digital performance Bergen 27.04.16 CasepresentasjoneriProspect Norge
Bergens beste online marketing. Gode cases og tips presentert av Petter Johnsen, Heidrun Reigstad og Sara Vabø fra iProspect i Bergen.
-Platou Sport: Skibaluba og hvor viktig arrangementer er.
-Bergenfest med video: Automatisering og skreddersydde annonser.
-Eiendomsmegler Vest: Hvorfor må ALLE lokalkontor på Facebook.
-Norsk Tur: Et lite digitalt jubelcase.
-Kavli: Effektiv rekruttering via LinkedIn.
-Norwegian.
The document evaluates two expressions:
1) u(w(2)), where u(x)=x^2+3x+2 and w(x)=1/(x-1). It finds that u(w(2))=6.
2) w(u(-3)), where u(-3)=2. It then finds that w(u(-3))=1.
The document evaluates two expressions:
1) u(w(2)), where u(x)=x^2+3x+2 and w(x)=1/(x-1). It finds that u(w(2))=6.
2) w(u(-3)), where u(-3)=2. It then finds that w(u(-3))=1.
The document discusses a staging event at the Elizabeth Gregory Home in Seattle, WA. Volunteers from the International Association of Home Staging Professionals staged several transitional housing units to make them feel more warm, welcoming and personalized for residents. Staging improvements included dressing beds as daybeds, adding seating options, storage solutions and decor items. The event helped improve the living situations for homeless women staying at the transitional housing facility.
This document discusses Alliance In Motion Global Inc., a company that produces herbal supplements and food products. Some key points:
- The company has been in business for 45 years and is traded on the NASDAQ and NYSE. It has over 700 product lines that are FDA, Halal, and Kosher approved.
- The company emphasizes research and development, conducting clinical studies with over 200 medical doctors and herbalists. It uses a direct processing method from plantation to careful harvest.
- The document discusses antioxidants and free radicals, and how the company's products contain high levels of antioxidants to help combat free radical damage in the body.
The document discusses Section 12 of the Indian Contract Act regarding a person being considered of sound mind for the purpose of contracting. It states that a person is of sound mind if they are capable of understanding a contract and forming a rational judgment on how it affects their interests. It provides special cases - a person usually unsound but occasionally sound can contract when sound, and vice versa for a usually sound person when occasionally unsound. An illustration is given of a patient in an asylum who can contract during intervals of soundness.
The document evaluates two expressions:
1) u(w(2)), where u(x)=x^2+3x+2 and w(x)=1/(x-1). It finds that u(w(2))=6.
2) w(u(-3)), where u(-3)=2. It then finds that w(u(-3))=1.
The document describes trends in CD and total revenue from 1990 to 2008. CD sales followed a quadratic function, peaking at 5000 in 1999 and declining to 0 by 2005. Ticket sales followed a linear function, declining from 1.5 to 0 from 1999 to 2005. Total revenue was modeled as a composite function of CD and ticket sales multiplied by 1.04 to the power of t, representing a 4% annual increase. When graphed from 1990 to 2008, total revenue increased until peaking around $24,000 from 2000 to 2001 before declining.
The document provides an overview of Carrollco Marketing, a marketing and branding firm with 20 years of experience and over 200 customers. It discusses Carrollco's approach of developing strategic marketing plans through research, messaging, and funnel management. Testimonials from satisfied clients praise Carrollco's success in helping companies expand into new markets, launch new products, and generate publicity and revenue. The document demonstrates Carrollco's services through examples of website design, white papers, and case studies produced for logistics and transportation clients.
This document discusses the business and products of Alliance In Motion Global Inc. (AIM Global), a company that produces herbal supplements and food products. Some key points:
- AIM Global has been in business for over 45 years and is publicly traded on the NASDAQ and NYSE. It has over 700 product lines that are approved by regulatory bodies.
- The company emphasizes research and development, conducting clinical studies and using direct processing of plants from its own plantations.
- AIM Global measures the antioxidant levels in its products using the ORAC scale and produces supplements with high levels of antioxidants and other beneficial compounds.
- The document describes several of AIM Global's supplement products and provides
The document describes trends in CD and total revenue from 1990 to 2008. CD sales followed a quadratic function, peaking at 5000 in 1999 and declining to 0 by 2005. Ticket sales followed a linear function, declining from 1.5 to 0 from 1999 to 2005. Total revenue was modeled as a composite function of CD and ticket sales multiplied by 1.04 to the power of t, representing an annual 4% increase. When graphed from 1990 to 2008, total revenue initially increased then declined after peaking at around $24,000 from 2000 to 2001.
The document evaluates two expressions:
1) u(w(2)), where u(x)=x^2+3x+2 and w(x)=1/(x-1). It finds that u(w(2))=6.
2) w(u(-3)), where u(-3)=2. It then finds that w(u(-3))=1.
This document discusses the business and products of Alliance In Motion Global Inc. (AIM Global), a supplements and herbal products company. It details AIM Global's history, awards, manufacturing processes, product lines including supplements, coffee products and chocolate products. It also outlines AIM Global's compensation plan which includes retail profits, direct referral bonuses, sales matching bonuses, unilevel bonuses, and other incentives for distributors.
Icici & custoner service report07 chapter 4Priyanka Gupta
This document provides a history of ICICI Bank from its founding in 1955 as the Industrial Credit and Investment Corporation of India through 2009. It discusses the bank's establishment, expansion both within India and internationally through acquisitions and new branches/subsidiaries, products/services offered, and key developments and milestones over the years. The document is organized by sections covering the bank's history, current scenario, products/services, and a detailed chronological journey through major events.
Innledning ved Lise Komnæs Jæger, byråleder iProspect Bergen.
"Hvordan lykkes med Google annonsering akkurat nå?" Thor Christian Valle, Head of Paid Search iProspect.
En større norsk bedrift økte webtrafikken sin med over 600% på under ett år. Vil du møte markedet mer aktivt og gjøre nettstedet til en brukervennlig, lønnsom kommunikasjons- og salgskanal?
Optimalisering: Søk OG konvertering, ikke søk ELLER konverteringEivind Savio
Foredrag på Webdagene 2009 om Søk, webanalyse og konvertering. Foredraget tok også for seg SEO myter.
En oppsummering av foredraget finnes her:
http://www.iallenkelhet.no/webdagene-2009-s%C3%B8k-og-konvertering-%E2%80%93-ikke-s%C3%B8k-eller-konvertering
Flere foredrag fra Webdagene kan lastes ned her:
http://www.webdagene.no/program
The document evaluates two expressions:
1) u(w(2)), where u(x)=x^2+3x+2 and w(x)=1/(x-1). It finds that u(w(2))=6.
2) w(u(-3)), where u(-3)=2. It then finds that w(u(-3))=1.
The document discusses a staging event at the Elizabeth Gregory Home in Seattle, WA. Volunteers from the International Association of Home Staging Professionals staged several transitional housing units to make them feel more warm, welcoming and personalized for residents. Staging improvements included dressing beds as daybeds, adding seating options, storage solutions and decor items. The event helped improve the living situations for homeless women staying at the transitional housing facility.
This document discusses Alliance In Motion Global Inc., a company that produces herbal supplements and food products. Some key points:
- The company has been in business for 45 years and is traded on the NASDAQ and NYSE. It has over 700 product lines that are FDA, Halal, and Kosher approved.
- The company emphasizes research and development, conducting clinical studies with over 200 medical doctors and herbalists. It uses a direct processing method from plantation to careful harvest.
- The document discusses antioxidants and free radicals, and how the company's products contain high levels of antioxidants to help combat free radical damage in the body.
The document discusses Section 12 of the Indian Contract Act regarding a person being considered of sound mind for the purpose of contracting. It states that a person is of sound mind if they are capable of understanding a contract and forming a rational judgment on how it affects their interests. It provides special cases - a person usually unsound but occasionally sound can contract when sound, and vice versa for a usually sound person when occasionally unsound. An illustration is given of a patient in an asylum who can contract during intervals of soundness.
The document evaluates two expressions:
1) u(w(2)), where u(x)=x^2+3x+2 and w(x)=1/(x-1). It finds that u(w(2))=6.
2) w(u(-3)), where u(-3)=2. It then finds that w(u(-3))=1.
The document describes trends in CD and total revenue from 1990 to 2008. CD sales followed a quadratic function, peaking at 5000 in 1999 and declining to 0 by 2005. Ticket sales followed a linear function, declining from 1.5 to 0 from 1999 to 2005. Total revenue was modeled as a composite function of CD and ticket sales multiplied by 1.04 to the power of t, representing a 4% annual increase. When graphed from 1990 to 2008, total revenue increased until peaking around $24,000 from 2000 to 2001 before declining.
The document provides an overview of Carrollco Marketing, a marketing and branding firm with 20 years of experience and over 200 customers. It discusses Carrollco's approach of developing strategic marketing plans through research, messaging, and funnel management. Testimonials from satisfied clients praise Carrollco's success in helping companies expand into new markets, launch new products, and generate publicity and revenue. The document demonstrates Carrollco's services through examples of website design, white papers, and case studies produced for logistics and transportation clients.
This document discusses the business and products of Alliance In Motion Global Inc. (AIM Global), a company that produces herbal supplements and food products. Some key points:
- AIM Global has been in business for over 45 years and is publicly traded on the NASDAQ and NYSE. It has over 700 product lines that are approved by regulatory bodies.
- The company emphasizes research and development, conducting clinical studies and using direct processing of plants from its own plantations.
- AIM Global measures the antioxidant levels in its products using the ORAC scale and produces supplements with high levels of antioxidants and other beneficial compounds.
- The document describes several of AIM Global's supplement products and provides
The document describes trends in CD and total revenue from 1990 to 2008. CD sales followed a quadratic function, peaking at 5000 in 1999 and declining to 0 by 2005. Ticket sales followed a linear function, declining from 1.5 to 0 from 1999 to 2005. Total revenue was modeled as a composite function of CD and ticket sales multiplied by 1.04 to the power of t, representing an annual 4% increase. When graphed from 1990 to 2008, total revenue initially increased then declined after peaking at around $24,000 from 2000 to 2001.
The document evaluates two expressions:
1) u(w(2)), where u(x)=x^2+3x+2 and w(x)=1/(x-1). It finds that u(w(2))=6.
2) w(u(-3)), where u(-3)=2. It then finds that w(u(-3))=1.
This document discusses the business and products of Alliance In Motion Global Inc. (AIM Global), a supplements and herbal products company. It details AIM Global's history, awards, manufacturing processes, product lines including supplements, coffee products and chocolate products. It also outlines AIM Global's compensation plan which includes retail profits, direct referral bonuses, sales matching bonuses, unilevel bonuses, and other incentives for distributors.
Icici & custoner service report07 chapter 4Priyanka Gupta
This document provides a history of ICICI Bank from its founding in 1955 as the Industrial Credit and Investment Corporation of India through 2009. It discusses the bank's establishment, expansion both within India and internationally through acquisitions and new branches/subsidiaries, products/services offered, and key developments and milestones over the years. The document is organized by sections covering the bank's history, current scenario, products/services, and a detailed chronological journey through major events.
Innledning ved Lise Komnæs Jæger, byråleder iProspect Bergen.
"Hvordan lykkes med Google annonsering akkurat nå?" Thor Christian Valle, Head of Paid Search iProspect.
En større norsk bedrift økte webtrafikken sin med over 600% på under ett år. Vil du møte markedet mer aktivt og gjøre nettstedet til en brukervennlig, lønnsom kommunikasjons- og salgskanal?
Optimalisering: Søk OG konvertering, ikke søk ELLER konverteringEivind Savio
Foredrag på Webdagene 2009 om Søk, webanalyse og konvertering. Foredraget tok også for seg SEO myter.
En oppsummering av foredraget finnes her:
http://www.iallenkelhet.no/webdagene-2009-s%C3%B8k-og-konvertering-%E2%80%93-ikke-s%C3%B8k-eller-konvertering
Flere foredrag fra Webdagene kan lastes ned her:
http://www.webdagene.no/program
Jørgen Brunborg-Næss sitt foredrag under Fjord2.0-konferansen: Et konkret og intenst foredrag med tips og bruksanvisninger for hvordan man kan markedsføre sin bedrift i de mest effektive kanalene på Internett.
I denne presentasjonen ser jeg på viktigheten av en god kundeopplevelse og forskjellen mellom kundereise og kjøpsreise.
Vi ser på iktigheten av å identifisere målgruppen, og forskjellen mellom brukerpersonaer og kjøperpersonaer.
Presentasjonen fokuserer på viktigheten av synlighet, og hvordan bedrifter kan bli funnet enten ved å kjøpe synlighet eller ved å fortjene det.
Vi ser på betalt annonsering og ulike typer digital annonsering, samt vanlige fallgruver for betalt søk.
SEO er viktig, og vi ser på søkeord for bedrifter og hvordan en førstesideplassering på Google kan øke trafikk og konverteringer.
Vi gir en guide til suksess med søkeord i innholdsmarkedsføring, og understreker viktigheten av kvalitetsinnhold.
Jeg dekker effekten av inbound marketing og viktige faktorer for å bli nummer 1 på Google, inkludert innholdskvalitet, søkeordoptimalisering, brukeropplevelse, teknisk SEO, og mer.
2. Hva er betalt søkemotorannonsering
med PPC?
Annonsér og “Betal Per Klikk” (Pay Per Click – PPC)
Bud basert prissystem pr. søkeord
Kostnad per klikk (CPC) avhenger blant annet av søkemotoren og nivået på
konkurransen for et bestemt søkeord
3. Hva er betalt søkemotorannonsering
med PPC?
Annonsene vises ved siden av eller over organiske resultater på søkemotoren og
kalles ” Sponsede koblinger”, ” Sponsede områder” eller lignende.
- Betalt søkemotorannonsering med Pay Per Click
- Organisk ”gratis” søk
4. Hva er betalt søkemotorannonsering
med PPC?
Annonseplasseringen gis stor grad av oppmerksomhet, og høy plassering er
avgjørende.
10. Målsetninger og konkurranse
Hva er de kort- og langsiktige målsetningene?
Hvem er målgruppen?
KPI/nøkkelparametere
Hvordan skal de måles?
Hvem er dine PPC konkurrenter?
11. Ønsket brukerhandling
Ringe din bedrift
Forespørre informasjon / få et pristilbud
Kjøpe et produkt / tegne abonnement online
Besøke din butikk eller ditt kontor
Skrive seg på nyhetsbrev
12. Søkeordutvelgelse
Hva er de mest kritiske søkeordene?
Start med tekstene på nettstedet og synonymer, deretter søkeordsverktøy
13. Søkeordutvelgelse
Hva ville du ha søkt etter?
Hvilke problemer løser det?
Hvordan bruker man det?
Hva ville din mor / barna dine kalt det?
Hvilke søkeord bruker dine konkurrenter?
18. Never stop testing, and your
advertising will never stop
improving
- David Ogilvy
19. Analyse, eksperimentering og testing
Analysere søkeord og annonseresultater
Klikk- og webanalyse
Annonsetesting A/B
Testing av landingssider med Google Website Optimizer
Tiltak
Presisere mål
20. PPC mål
Webanalyse KPI’er
Klikkanalyse Målgruppe
Annonseplasseri
ng PPC forvaltning Analyse av
konkurrenter
Budstrategi Produkttilbud
Søkeordutvelgel
Annonsetekster
se
Landingssider