The document discusses several business thought leaders and innovators such as Tom Peters, Gary Hamel, Seth Godin, and Tim Brown. It also mentions companies like Apple and IDEO. Overall, the document seems to cover topics related to business management, strategy, leadership, and innovation through discussing prominent individuals and organizations in those fields.
http://vibmusic.kr
비브는 예술(음악공연)이 필요한 소비자(개인, 기업, 정부 등)와 연주기회가 필요한 예술가를 연결시켜주는 웹/모바일 플랫폼입니다. 소비자는 원하는 조건(시간, 장소, 장르, 이벤트, 가격)으로 검색하여 적합한 예술가에게 직접 섭외 요청을 보낼 수도 있고, 공연 공개요청을 올려 다수의 예술가들에게 선제안을 받은 뒤 원하는 예술가를 선택하여 섭외를 진행할 수도 있습니다.
The document summarizes key takeaways from the PRSA ICON conference in 3 or fewer sentences each. It discusses the importance of PR reporting directly to C-suites, internal corporate social collaboration, overcoming a bad reputation through demonstrated change, the need for regulated industries to participate in social media conversations, integrating loyalty programs via mobile, creating opportunities, the importance of face-to-face communication, recruiting top talent through perks and professional development, using transparency to help consumer brands, gamification as an effective training tool, actions speaking louder than words, and preparing clients to be their own PR representatives.
This document contains proposals from CCI Media for billboard and airport advertising options in Milan and Rome, Italy. Option 1-4 provide details on billboard placements in Milan and Rome, including location information, sizes, duration, rates and discounts. Option 5-6 offer airport package deals for Rome Fiumicino and Ciampino airports, with indoor and outdoor placement details provided for each location. Pricing and additional contact information is provided for all options.
Niren Shah, Managing Director, Norwest Venture Partners on "Secrets to gettin...eTailing India
At the recently concluded eTailing India Expo 2016 – “India’s Flagship Conference & Exhibition on Retail, eCommerce and Mobile” (http://mumbai16.etailingindiaexpo.com) , Niren Shah, MD Norwest Venture Partners shared his perspective on Fund Raising as our keynote speaker. He elaborated further on his “Ten Commandments for Fund Raising” by talking about the 10-20-30 rule (the session is not verbatim here).
FreeTeam is an online poker coaching team that provides players with knowledge, support, and money sharing to help them improve their skills and win more. Their business model involves taking a share of players' profits and receiving affiliate payments. They aim to build a strong community through risk management and easy scaling. While still small, FreeTeam has grown from 150 to 1000 players in a year and a half, becoming profitable along the way and valuating the project at $300k.
Workshop on "sellonflipkart.com - A comprehensive seller ecosystem" by Nishan...eTailing India
This document discusses the growth of e-commerce in India and outlines some of the challenges of running an e-commerce business. It then promotes a cloud computing company called Tier4 that claims to provide a robust IT infrastructure solution for e-commerce companies through its tier-4 cloud services. Some key points made include:
- The e-commerce market in India has grown from $6.3 billion in 2011 to an estimated $56 billion by 2023.
- Running an e-commerce business requires managing complex areas like logistics, supply chain, customer acquisition, marketing, payments, and IT infrastructure.
- Tier4 cloud claims to offer services like continuity, sync, backup, customization,
Conversations and Conversions- Eshant Mishra- Business Leader IBM Customer En...eTailing India
This document discusses expectations for marketing and the role of the CMO. It notes that expectations for marketing have increased significantly, with CMOs planning to increase spending by 50% on average over the next two years. The focus of marketing is shifting from awareness and the purchase funnel to investing across the entire customer journey. CMOs are expected to use data to drive decisions, be agile and innovative, and deliver results that grow the business faster.
eTailing India Workshop Presentation - Entrepreneur Track- IBM Cloud For Busi...eTailing India
The document discusses several companies that have opted to use IBM's cloud computing platforms and services. It summarizes 3 such examples:
1) Bangalore Metropolitan opted for IBM's cloud platform and infrastructure to develop a mobile app that allows citizens to find bus routes and times between locations and guides users to the nearest bus stop. IBM's scalable cloud infrastructure and data platform met their needs.
2) Clematix, a French IT consulting firm, chose SoftLayer cloud billing infrastructure to improve the performance and scalability of their Java-based billing applications. SoftLayer offered high performance, transparency, flexibility and security.
3) NMN adviser, a Bangalore startup, selected SoftLayer as their hosting platform due
Niren Shah, Managing Director, Norwest Venture Partners on "Secrets to gettin...eTailing India
Watch the full video: http://bit.ly/1XrW0Ej
The keynote will talk about:
1. 10 commandments of Fund Raising
2. Follow, Guy Kawasaki's 10-20-30 rule
3. It's not always about money
4. Valuation & Dilution
eTailing India Chennai Conclave 2013 Part-1eTailing India
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
The document discusses several business thought leaders and innovators such as Tom Peters, Gary Hamel, Seth Godin, and Tim Brown. It also mentions companies like Apple and IDEO. Overall, the document seems to cover topics related to business management, strategy, leadership, and innovation through discussing prominent individuals and organizations in those fields.
http://vibmusic.kr
비브는 예술(음악공연)이 필요한 소비자(개인, 기업, 정부 등)와 연주기회가 필요한 예술가를 연결시켜주는 웹/모바일 플랫폼입니다. 소비자는 원하는 조건(시간, 장소, 장르, 이벤트, 가격)으로 검색하여 적합한 예술가에게 직접 섭외 요청을 보낼 수도 있고, 공연 공개요청을 올려 다수의 예술가들에게 선제안을 받은 뒤 원하는 예술가를 선택하여 섭외를 진행할 수도 있습니다.
The document summarizes key takeaways from the PRSA ICON conference in 3 or fewer sentences each. It discusses the importance of PR reporting directly to C-suites, internal corporate social collaboration, overcoming a bad reputation through demonstrated change, the need for regulated industries to participate in social media conversations, integrating loyalty programs via mobile, creating opportunities, the importance of face-to-face communication, recruiting top talent through perks and professional development, using transparency to help consumer brands, gamification as an effective training tool, actions speaking louder than words, and preparing clients to be their own PR representatives.
This document contains proposals from CCI Media for billboard and airport advertising options in Milan and Rome, Italy. Option 1-4 provide details on billboard placements in Milan and Rome, including location information, sizes, duration, rates and discounts. Option 5-6 offer airport package deals for Rome Fiumicino and Ciampino airports, with indoor and outdoor placement details provided for each location. Pricing and additional contact information is provided for all options.
Niren Shah, Managing Director, Norwest Venture Partners on "Secrets to gettin...eTailing India
At the recently concluded eTailing India Expo 2016 – “India’s Flagship Conference & Exhibition on Retail, eCommerce and Mobile” (http://mumbai16.etailingindiaexpo.com) , Niren Shah, MD Norwest Venture Partners shared his perspective on Fund Raising as our keynote speaker. He elaborated further on his “Ten Commandments for Fund Raising” by talking about the 10-20-30 rule (the session is not verbatim here).
FreeTeam is an online poker coaching team that provides players with knowledge, support, and money sharing to help them improve their skills and win more. Their business model involves taking a share of players' profits and receiving affiliate payments. They aim to build a strong community through risk management and easy scaling. While still small, FreeTeam has grown from 150 to 1000 players in a year and a half, becoming profitable along the way and valuating the project at $300k.
Workshop on "sellonflipkart.com - A comprehensive seller ecosystem" by Nishan...eTailing India
This document discusses the growth of e-commerce in India and outlines some of the challenges of running an e-commerce business. It then promotes a cloud computing company called Tier4 that claims to provide a robust IT infrastructure solution for e-commerce companies through its tier-4 cloud services. Some key points made include:
- The e-commerce market in India has grown from $6.3 billion in 2011 to an estimated $56 billion by 2023.
- Running an e-commerce business requires managing complex areas like logistics, supply chain, customer acquisition, marketing, payments, and IT infrastructure.
- Tier4 cloud claims to offer services like continuity, sync, backup, customization,
Conversations and Conversions- Eshant Mishra- Business Leader IBM Customer En...eTailing India
This document discusses expectations for marketing and the role of the CMO. It notes that expectations for marketing have increased significantly, with CMOs planning to increase spending by 50% on average over the next two years. The focus of marketing is shifting from awareness and the purchase funnel to investing across the entire customer journey. CMOs are expected to use data to drive decisions, be agile and innovative, and deliver results that grow the business faster.
eTailing India Workshop Presentation - Entrepreneur Track- IBM Cloud For Busi...eTailing India
The document discusses several companies that have opted to use IBM's cloud computing platforms and services. It summarizes 3 such examples:
1) Bangalore Metropolitan opted for IBM's cloud platform and infrastructure to develop a mobile app that allows citizens to find bus routes and times between locations and guides users to the nearest bus stop. IBM's scalable cloud infrastructure and data platform met their needs.
2) Clematix, a French IT consulting firm, chose SoftLayer cloud billing infrastructure to improve the performance and scalability of their Java-based billing applications. SoftLayer offered high performance, transparency, flexibility and security.
3) NMN adviser, a Bangalore startup, selected SoftLayer as their hosting platform due
Niren Shah, Managing Director, Norwest Venture Partners on "Secrets to gettin...eTailing India
Watch the full video: http://bit.ly/1XrW0Ej
The keynote will talk about:
1. 10 commandments of Fund Raising
2. Follow, Guy Kawasaki's 10-20-30 rule
3. It's not always about money
4. Valuation & Dilution
eTailing India Chennai Conclave 2013 Part-1eTailing India
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
5. 1. 상황분석
1) 스포테인먼트 시행 배경
핚국 프로야구 = 그들만의 리그 SK 와이번스 = 신생팀
구단 재무구조 악화 구단가치 하락 8개 구단 중 최하위의 팀 선호도
출처 : 프로야구에 관핚 국민선호도 조사
(핚국갤럽 2005. 5)
95년 이후 08년
프로야구 성장 둔화 현대 유니콘스 해체
인천/경기 지역 구단 선호도 최저
프랜차이즈 팀 이미지 부재
핚국 프로야구의 Slow Death
위기 의식 및 변화 의지 부족
줄어드는 관중 수 선수단 및 프런트 그리고 프로야구 판의
고질적 문제점
Biz 모델 부재
SK는 붕괴 직전의 절박핚 상황에 처해 있었다.
13. 2. 문제인식
2) 주중 관중을 확보해야 하는 이유
포화된 주말보다 관중을 확보핛 수 있는 여지가 많다.
14. 2. 문제인식
2) 주중 관중을 확보해야 하는 이유
안정된 관중의 수를 확보핛 수 있게 된다.
15. 2. 문제인식
2) 주중 관중을 확보해야 하는 이유
구단의 자생력
구비!
구단의 수입 증가로 자생핛 수 있는 기반을 마련핛 수 있게 된다.
16. 2. 문제인식
2) 주중 관중을 확보해야 하는 이유
1. 포화된 주말보다 관중을 확보핛 수 있는 여지가 많다.
2. 안정된 관중의 수를 확보핛 수 있게 된다.
3. 구단의 수입 증가로 자생핛 수 있는 기반을 마련하게 된다.
따라서, 현재 SK 와이번스는 주중 관중을 확보해야 핚다!
17. 2. 문제인식
3) 주중을 위핚 SK와이번스의 활동
확실핚 타겟팅을 기반으로 핚 프로모션이 필요하다.
18.
19. 2. 문제해결
1) 타겟 설정
Q. 주중에 경기장에 온 이유는? Q. 주중에 야구를 보러 가지 않는 이유는?
vs
일시 : 10월 13일( SK vs 롯데 ) 일시 : 10월 15일
장소 : 사직구장 장소 : 직접 대면 및 전화통화
대상 : 주중 관객 대상 : 주중에 야구를 보러
한번도 가보지 않은 사람
20. 2. 문제해결
1) 타겟 설정
<수입보다 여가를 선택하는 비율>
100% 남자 여자
수입보다는 여가를 선택하는 비율이 가장 높은
대학생(남자 72%, 여자73%) 을 중심으로
50% ㅅ
젊은층은 모두 60% 이상이 여가를 선택하고 있
지만 나이든층으로 갈수록 그 비율이 젊은층의
절반 이하로 감소한다.
<LG애드 소비자 분석 보고서- 한국인의 여가, 2010>
젊은 층일수록 여가를 즐기는 특성을 가지고 있다.