171214 david and goliath corina kuiper cvn (smb meeting)

1. For personal use only ‐ don't copy SMB Dec 14th, 2017 © The Effectual Catalyst 1 SMB 14 December 2017 1 ‘David and Goliath’ a successful startup/corporate collaboration Corina Kuiper 14 December 2017 © The Effectual Catalyst SMB 14 December 2017 2 Two different worlds that need to work together © The Effectual Catalyst

2. For personal use only ‐ don't copy SMB Dec 14th, 2017 © The Effectual Catalyst 2 SMB 14 December 2017 3 Why collaborate? Corporates • Accelerate innovation • Access to new innovations • New technologies and business models • New competences • Market knowledge • Entrepreneurial culture Startups • Access to marketplace • Knowledge and resources • Acceleration (scaling up) • New competences • Credibility • Funding © The Effectual Catalyst SMB 14 December 2017 4© The Effectual Catalyst

3. For personal use only ‐ don't copy SMB Dec 14th, 2017 © The Effectual Catalyst 3 SMB 14 December 2017 5 Ready to Team Up ‐ Background Challenge Most fast‐growing businesses are established through collaboration between startups and existing organisations. But what are the main challenges they have to face? What steps need to be taken to be successful in this collaboration? COSTA: ‘collaboration between COrporates & STArtups’, During one year Dutch Industry leaders shared lessons learned and discussed how to bring about a lasting improvement in the collaboration between corporates and startups. Ready to Team Up Tool Based on output of Costa, interviews with startups and research, Rotterdam School of Managemen/ECE and Corporate Venturing Network developed the tool © The Effectual Catalyst SMB 14 December 2017 6© The Effectual Catalyst

4. For personal use only ‐ don't copy SMB Dec 14th, 2017 © The Effectual Catalyst 4 SMB 14 December 2017 7 Launch May 30th, 2017 Launch November 16th, 2017 © The Effectual Catalyst SMB 14 December 2017 8 Answer 30 questions © The Effectual Catalyst

5. For personal use only ‐ don't copy SMB Dec 14th, 2017 © The Effectual Catalyst 5 SMB 14 December 2017 9 My results © The Effectual Catalyst SMB 14 December 2017 10 Get inspired by others © The Effectual Catalyst

6. For personal use only ‐ don't copy SMB Dec 14th, 2017 © The Effectual Catalyst 6 SMB 14 December 2017 11 www.readytoteamup.com Corporates, start your benchmark Startups, start your benchmark WWW.READYTOTEAMUP.COM © The Effectual Catalyst SMB 14 December 2017 12© The Effectual Catalyst

7. For personal use only ‐ don't copy SMB Dec 14th, 2017 © The Effectual Catalyst 7 SMB 14 December 2017 13 THE FIVE LEVELS OF CORPORATE ENTREPRENEURSHIP © The Effectual Catalyst SMB 14 December 2017 14 The Five levels of Corporate Entrepreneurship © The Effectual Catalyst

8. For personal use only ‐ don't copy SMB Dec 14th, 2017 © The Effectual Catalyst 8 SMB 14 December 2017 15 Title Text © The Effectual Catalyst WHY ECOSYSTEM: Isolated innovations don’t exist anymore SMB 14 December 2017 16 WHY: All about broadening your perspective © The Effectual Catalyst

9. For personal use only ‐ don't copy SMB Dec 14th, 2017 © The Effectual Catalyst 9 SMB 14 December 2017 17 Ecosystem Ron Adner,The Wide lens, 2012 MinimumViable Ecosystem (MVE) the smallest configuration of elements that can be brought together and still create unique commercial value © The Effectual Catalyst SMB 14 December 2017 18 Co‐innovation risk © The Effectual Catalyst “What are the hurdles facing the other innovations that must come about for my project to succeed?

10. For personal use only ‐ don't copy SMB Dec 14th, 2017 © The Effectual Catalyst 10 SMB 14 December 2017 19 Adoption chain risk: Broken Lines • Risks can be managed pro-actively, but only if it is recognized in advance • What people say ≠ What people do (the resistance to chance) • It also applicable within your own company © The Effectual Catalyst Ron Adner, The Wide lens, 2012 SMB 14 December 2017 20 Adoption chain risk: Broken Lines © The Effectual Catalyst

11. For personal use only ‐ don't copy SMB Dec 14th, 2017 © The Effectual Catalyst 11 SMB 14 December 2017 21 The Five levels of Corporate Entrepreneurship © The Effectual Catalyst SMB 14 December 2017 22© The Effectual Catalyst Organization: making choices

12. For personal use only ‐ don't copy SMB Dec 14th, 2017 © The Effectual Catalyst 12 SMB 14 December 2017 23 Strategic choices: Innovation Themes © The Effectual Catalyst SMB 14 December 2017 24 strategic choice: Scope of Venturing FinancialSupport existing businesses Add to the portfolio Type of Ambition Main Resources Outside Core Within Core Both inside and outside Core Eco‐ system Venturing Venture Innovation Corporate Private Equity Venture Harvesting New Leg ‘Fishing’ Note: Types with a grey background are not normally recommended Size of circle does not represent frequency or impact. It shows which boxes are covered by the type Source: Ashridge Strategic Management Centre, 2003© The Effectual Catalyst

13. For personal use only ‐ don't copy SMB Dec 14th, 2017 © The Effectual Catalyst 13 SMB 14 December 2017 25 Senior Excutive Team Forget,Borrow& Learn © The Effectual Catalyst Organization SMB 14 December 2017 26 Culture: Shift from ‘cookbook’ to ‘controlled experiment’ © The Effectual Catalyst

14. For personal use only ‐ don't copy SMB Dec 14th, 2017 © The Effectual Catalyst 14 SMB 14 December 2017 27 The Five levels of Corporate Entrepreneurship © The Effectual Catalyst SMB 14 December 2017 28© The Effectual Catalyst

15. For personal use only ‐ don't copy SMB Dec 14th, 2017 © The Effectual Catalyst 15 SMB 14 December 2017 29© The Effectual Catalyst SMB 14 December 2017 30 Example of (corporate) venturing instruments © The Effectual Catalyst

16. For personal use only ‐ don't copy SMB Dec 14th, 2017 © The Effectual Catalyst 16 SMB 14 December 2017 31 Many different instruments © The Effectual Catalyst SMB 14 December 2017 32 .. But you don’t want one hand clapping © The Effectual Catalyst ONLY EXTERNAL VENTURING ONLY INTERNAL VENTURING NEED BOTH EXTERNAL AND INTERNAL VENTURING

17. For personal use only ‐ don't copy SMB Dec 14th, 2017 © The Effectual Catalyst 17 SMB 14 December 2017 33 The Five levels of Corporate Entrepreneurship SMB 14 December 2017 34 You need a framework External view © The Effectual Catalyst

18. For personal use only ‐ don't copy SMB Dec 14th, 2017 © The Effectual Catalyst 18 SMB 14 December 2017 35 A Staged Process for Successful Venture Development Each phase has its own specific characteristics and therefore requires a different way of working, organization set‐up, culture/mindset and performance indicators Time 5. Market Calibration 4. Beta3. Alpha2. Seed 1. Pre ‐ seed Expanding 5. Market Calibration 4. Beta3. Alpha2. Seed1. Pre‐Seed Steady State Decline Ideation Venture phase Business Creation Research phase Established business Business Management/Operations Maturity level © The Effectual Catalyst SMB 14 December 2017 36 The danger of not recognizing the teenager © The Effectual Catalyst

19. For personal use only ‐ don't copy SMB Dec 14th, 2017 © The Effectual Catalyst 19 SMB 14 December 2017 37 The Five levels of Corporate Entrepreneurship © The Effectual Catalyst SMB 14 December 2017 38 People ‐ Entrepreneur Intrapreneur = Entrepreneur who is able to work in a corporate environment © The Effectual Catalyst

20. For personal use only ‐ don't copy SMB Dec 14th, 2017 © The Effectual Catalyst 20 SMB 14 December 2017 39 Effectuation principles © The Effectual Catalyst SMB 14 December 2017 40 Corporate‐startup: you need each other © The Effectual Catalyst

21. For personal use only ‐ don't copy SMB Dec 14th, 2017 © The Effectual Catalyst 21 SMB 14 December 2017 41 To the extent I can predict the future, I can control it. To the extent I can co-create the future, I don’t need to predict it. © The Effectual Catalyst SMB 14 December 2017 42© The Effectual Catalyst If you want to know more?

171214 david and goliath corina kuiper cvn (smb meeting)

171214 david and goliath corina kuiper cvn (smb meeting)

171214 david and goliath corina kuiper cvn (smb meeting)

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