The document lists common excuses that business owners use to avoid using LinkedIn, including that they don't know where to start, think it will take too much time, don't understand it, think they are doing alright without it, believe none of their clients are on it, and see it only as a chat room rather than a way to find prospects.

1. EXCUSES BUSINESS
OWNERS USE TO
JUSTIFY AVOIDING
LINKEDIN

2. I DON’T KNOW
WHERE TO START
1

3. IT’S TAKES TOO MUCH TIME
2

4. I DON’T
“GET IT”
3

5. WE ARE DOING ALRIGHT
WITHOUT IT
4

6. NONE OF OUR CLIENTS ARE
ON LINKEDIN
5

7. WE NEED PROSPECTS,
NOT A CHAT ROOM
ON SOCIAL MEDIA
6