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Newsblogging
Industry-leading blog content by professional journalists and editors.

As the search and social landscapes continue to evolve,            Through our team-approach to professional blogging,
you know that content is a fundamental part of what                called Newsblogging, SixEstate creates content that boosts
makes a website successful. But not just any content will          search rankings, drives traffic, and positions our clients as
do. Your business needs industry-leading content to                authorities on the issues, news and trends that impact
help you achieve the rankings, traffic and attention               their businesses and their customers. Newsblogging is
you deserve - which translates to bottom-line results such         a proven platform for extending thought leadership
as leads and sales, media coverage, and brand recognition.         and achieving widespread online visibility.


What can a SixEstate Newsblog do for your business?

     1) Propel SEO, achieve first-page rankings, and attract visitors from search engines with
         expert-level content, not gimmicks.

     2) Showcase industry expertise on the topics that affect your business and your customers.

     3) Fuel your social media channels and company newsletter with compelling, informative content.

     4) Secure media opportunities, such as interviews and speaking engagements, for company principals.


Newsblogging is an Investment
The value of your Newsblog grows as content continues to build your audience.

Newsblogging isn’t just another marketing expense. It’s an
asset - an ever-growing archive of valuable content
that will continue to attract an audience for years
to come. That’s because an authoritative, well-researched,
and strategically optimized blog will consistently rank
for “long tail keywords” related to the topics and issues          Since SixEstate launched this Newsblog for Polymer
covered. Your content will continue to attract new visitors from   Solutions Incorporated on April 1, 2011, monthly traffic
search engines long after it’s been published, as people search    to the blog has increased by more than 750%,
for very specific, but highly relevant information.                and 70% of all this traffic comes from search engines.




      “
        Our Newsblog has and continues to be a great experience to be a part of.
                                      Thank you for all SixEstate is doing.
                                                                                               “
                          - Caleb Rancourt, Marketing Director, Polymer Solutions Incorporated



               SixEstate.com | 646.415.7507 | info@SixEstate.com | 332 Bleecker Street, K52, New York, NY 10014
SixEstate’s Team Approach to Custom Content
Every SixEstate client is assigned a dedicated editorial team:

    1) A Seasoned Journalist with major writing credentials and experience covering your topic area or industry.
       Your dedicated journalist will report on your most important issues every workday. Weaving your brand into
       the conversation, and positioning your brand as a thought leader.


    2) A Skilled Editor who will review every single post before it goes live, checking for grammar, spelling, style,
       usage, and ensuring that all facts, links and citations are accurate. Protecting your reputation by practicing
       journalism to the highest standards.


    3) An Experienced Content Director who’s part managing editor and part SEO specialist. Your content
      director will help translate your business goals into blog policy, using trackable metrics to guide the direction of
      your blog’s content and make sure all posts are aligned with your brand. Achieving message consistency
      and widespread online visibility.


What separates SixEstate from other content services is our comprehensive editorial
process, team approach, and industry expertise. We've produced leading blogs, articles,
case studies, white papers, and other custom content in the following areas:


            Science                           Consumer Products                                            Public Policy


            Technology                        Startups & Entrepreneurship                                  Law


            Travel                            Nonprofits                                                   Health Care




      Custom Content for
      Thought Leadership
       & Online Visibility


 Contact us today to see how your business can benefit from expert-level content on your most important topics!



            SixEstate.com | 646.415.7507 | info@SixEstate.com | 332 Bleecker Street, K52, New York, NY 10014

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SixEstate Newsblogging

  • 1. Newsblogging Industry-leading blog content by professional journalists and editors. As the search and social landscapes continue to evolve, Through our team-approach to professional blogging, you know that content is a fundamental part of what called Newsblogging, SixEstate creates content that boosts makes a website successful. But not just any content will search rankings, drives traffic, and positions our clients as do. Your business needs industry-leading content to authorities on the issues, news and trends that impact help you achieve the rankings, traffic and attention their businesses and their customers. Newsblogging is you deserve - which translates to bottom-line results such a proven platform for extending thought leadership as leads and sales, media coverage, and brand recognition. and achieving widespread online visibility. What can a SixEstate Newsblog do for your business? 1) Propel SEO, achieve first-page rankings, and attract visitors from search engines with expert-level content, not gimmicks. 2) Showcase industry expertise on the topics that affect your business and your customers. 3) Fuel your social media channels and company newsletter with compelling, informative content. 4) Secure media opportunities, such as interviews and speaking engagements, for company principals. Newsblogging is an Investment The value of your Newsblog grows as content continues to build your audience. Newsblogging isn’t just another marketing expense. It’s an asset - an ever-growing archive of valuable content that will continue to attract an audience for years to come. That’s because an authoritative, well-researched, and strategically optimized blog will consistently rank for “long tail keywords” related to the topics and issues Since SixEstate launched this Newsblog for Polymer covered. Your content will continue to attract new visitors from Solutions Incorporated on April 1, 2011, monthly traffic search engines long after it’s been published, as people search to the blog has increased by more than 750%, for very specific, but highly relevant information. and 70% of all this traffic comes from search engines. “ Our Newsblog has and continues to be a great experience to be a part of. Thank you for all SixEstate is doing. “ - Caleb Rancourt, Marketing Director, Polymer Solutions Incorporated SixEstate.com | 646.415.7507 | info@SixEstate.com | 332 Bleecker Street, K52, New York, NY 10014
  • 2. SixEstate’s Team Approach to Custom Content Every SixEstate client is assigned a dedicated editorial team: 1) A Seasoned Journalist with major writing credentials and experience covering your topic area or industry. Your dedicated journalist will report on your most important issues every workday. Weaving your brand into the conversation, and positioning your brand as a thought leader. 2) A Skilled Editor who will review every single post before it goes live, checking for grammar, spelling, style, usage, and ensuring that all facts, links and citations are accurate. Protecting your reputation by practicing journalism to the highest standards. 3) An Experienced Content Director who’s part managing editor and part SEO specialist. Your content director will help translate your business goals into blog policy, using trackable metrics to guide the direction of your blog’s content and make sure all posts are aligned with your brand. Achieving message consistency and widespread online visibility. What separates SixEstate from other content services is our comprehensive editorial process, team approach, and industry expertise. We've produced leading blogs, articles, case studies, white papers, and other custom content in the following areas: Science Consumer Products Public Policy Technology Startups & Entrepreneurship Law Travel Nonprofits Health Care Custom Content for Thought Leadership & Online Visibility Contact us today to see how your business can benefit from expert-level content on your most important topics! SixEstate.com | 646.415.7507 | info@SixEstate.com | 332 Bleecker Street, K52, New York, NY 10014