This document provides tips for creating persuasive presentations that engage audiences and keep them awake. It notes that over 70% of business professionals have dozed off during uninteresting presentations. The key is making the presentation about the audience, not the presenter. Some tips include making ideas sticky by framing them memorably, using the unexpected to grab attention, including vivid examples, establishing credibility, and eliciting emotion. Presenters are advised to control information, be conversational, show enthusiasm, stay within time limits, use simple visual aids, anticipate problems, practice extensively, and conclude by thanking the audience.

1. Persuasive Presentations
BY:
HAFIZAWAJIHA HAMID

2. More than 70% of
business
professionals
admit they’ve
either felt sleepy or
dozed off during an
“uninteresting”
business
presentation

3. College students
regularly
fall
asleep
during
Class
presentations.

4. According to
research
into the
human brain,
most
people
are
easily
bored.

5. Why are most presentations so darn
boring?

6. Will YOUR presentation put people
to sleep?

7. Or Grab Their Attention?

8. The secret
of a
powerful
presentation . . .

9. It’s all about
ME.
o It’s not about you at all.
o It’s all about THEM (your audience).

10. So
how
do we
make
presentations
that will
dazzle our
audience
(or at least keep
them awake?)

11. Here’s what you can do . . . .
INNOVATION
PART 1:

12. 1. Make your ideas sticky.

13. Frame your information in a
way that will get people’s
attention and keep it.
2.

14. 3. Unexpectedness

15. 4. Use Vivid Examples

16. 5. Credibility

17. 6. Elicit Emotion

18. Here’s what you can do . . . .
DESCIPLINE
PART 2:

19. 1. Control and organize
your information

20. Here’s what you can do . . . .
RAPPORT
PART 2:
Engage your audience.

21. 1. Be Conversational

22. 2. Show Enthusiasm

23. Never, ever
exceed the
amount of time
allotted for
your
presentation.

24. Using Visual Aids
• Use visuals or props selectively
• Keep your eyes on your audience
• Keep visuals simple and brief
• Anticipate and prepare for problems

25. Minimize speaking
anxiety . . .

26. Practice
Practice
Practice . . .

27. And be
Prepared.

28. Conclusion

29. Thank you