1. Aligning Marketing with the Voice O’Customer

2. Mistranslation 1 Bite the Wax Tadpole Happiness of the Mouth

3. Mistranslation 2 Turn It Loose Suffer from Diarrhia

4. Mistranslation 3 Nothing sucks like an Electrolux

5. How VOC Used to Be

6. And Now

7. What’s Hard Moving from INSIDE OUT to OUTSIDE IN Building Scalability

8. INSIDE OUT  OUTSIDE IN

9. INSIDE OUT  OUTSIDE IN

10. The Process – OUTSIDE IN

11. The Process – Funnel Matching Cloud Security Best Practices Practitioner C-Level LOB What is Cloud Computing Cloud Solutions Awareness Cloud Computing Solutions Cloud Computing Whitepaper s Cloud Security Options Consideration Advertiser Workload Automation Advertiser Cloud Security Solutions Advertiser Cloud Services Conversion Landing Page

12. The Process In

13. Oh, Yeah – this has a different Use Case Too! Confidential. Do not distribute.

14. Smarter Pages Personal computer computer PC desktop computer laptop

15. Smarter Creative

16. Smarter Marketing Mesh Consumer Intent with Content