11. Apple is bad at AI because of
their privacy policy
12. – Craig Federighi, Senior Vice President, Software Engineering at Apple
“There's this idea that, well, if you don't have the data, how would
you ever learn? Well, turns out, if you want to get pictures of
mountains, you don't need to get it out of people's personal photo
libraries”
13. Google is good at AI because
they have a lot of users' data
14. – John Giannandrea, Chief of Machine Learning and AI Strategy at Apple
“Well you don’t need quite as much data as you think you do and in
fact there are lots and lots of large data sets which are open.”
15. – John Giannandrea, AI chief at Google
“Well you don’t need quite as much data as you think you do and in
fact there are lots and lots of large data sets which are open.”
37. The better and more
informations you gave to Siri,
the better it get
38. What Makes a Great Shortcut?
• Accelerate the user to perform a key function of your app
• Be of persistent interest to the user
• Be executable at any time
57. Choosing an Adoption Strategy
Use NSUserActivity if your shortcut:
• Opens something in your app
• Represents showing items that you index in Spotlight or offer for Handoff
58. Choosing an Adoption Strategy
For the best experience, adopt Intents. Intents-based shortcuts can:
• Run inline, without launching your app
• Include custom voice response or a custom UI
• Include granular predictions