Simplify Your Digital Marketing Strategy - Susan Humphreys, MarketEdge Communications Ltd
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Join Susan Humphreys, International Speaker, and Digital Marketing Consultant for this session where she will talk you through the four critical points of creating a digital marketing strategy that converts every time. With technologies, apps, and trends changing constantly, marketers feel overwhelmed trying to keep up with ever changing landscape. However, as Susan will discuss, understanding the fundamentals of a good digital strategy and maintain a focus on building on these basics will future proof your business.
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Simplify Your Digital Marketing Strategy - Susan Humphreys, MarketEdge Communications Ltd
- 1. KEYNOTE Susan Humphreys MANAGING DIRECTOR MARKETEDGE COMMUNICATIONS LTD Simplify your Digital Marketing Strategy DUBLIN, IRELAND ~ SEPTEMBER 5 - 6, 2022 DIGIMARCONIRELAND.IE | #DigiMarConIreland
- 2. How do I build a successful Marketing Strategy?
- 3. Introduction Digital Marketing Consultant and Founder of MarketEdge.ie I help progressive business owners and entrepreneurs take their technical expertise and craft it into distinctive messaging and marketable content that attracts the right clients to their business.
- 5. Basics of a marketing strategy Message Audience Tactics Nurture
- 6. Get clear on your message • A strong message should clearly show who you are, what you’re about, and how you help your customers. • Focus on outcomes rather than process i.e. don’t explain what you do, instead choose a common problem you know they have and say how you fix it. • We can have multiple variations of our message which will depend on the next part of the equation…
- 7. Be specific in your target audience • Stop this ‘spray and pray’ approach • Take the time to segment your audience, really understand who they are and how your product or service helps them • Create a specific message that speaks directly to them
- 8. Identify your channels & tactics • Now you have your message and know exactly who you’re going to say it to; where are you going to put it? • Where does this audience hang out? • What’s your focus? (LinkedIn, email, ads) • Don’t overcomplicate your strategy • Focus on a few channels that work for you and your audience – you don’t need to be on everything to be successful! • It’s easier to start small and scale with success
- 9. Don’t forget to nurture • Now you’ve spoken to your audience, and delivered the message in the right place, we have another hill to climb… • Are they ready? Perhaps not • So, we nurture! Don’t discard and chase net new every time. It’s exhausting. • Nurture those in your database and your network. • Create content that educates and informs… stop selling. • Create your sequence and use automations and integrations to help take the heavy lifting out of this. • Connections + Conversations = Conversions.
- 10. Quick recap • Step 1: Get clear on your messaging and value add. • Step 2: Be clear on your target audience… don’t just hit the ground running and forget it all. • Step 3: Identify your channels and tactics. • Step 4: Nurture your network and maintain consistency.
- 11. Email: susan@marketedge.ie Phone: 0857399399 LinkedIn: https://www.linkedin.com/in/susan- humphreys/ Facebook: https://www.facebook.com/marketedge.ie Instagram: https://www.instagram.com/marketedge.ie/ Website: www.marketedge.ie