The document analyzes the potential for renewable energy development in the Sverdlovsk region of Russia, highlighting the low current contribution of domestic fuels and renewables to the energy balance. It classifies actors involved in renewable energy, including individual and united consumers, and discusses challenges such as path dependency on traditional fuels and lack of government support. The article proposes using an 'inverse infrastructure' approach to stimulate interest and investment in renewable energy sources among rural consumers to achieve increased sustainability and energy self-sufficiency.