1. Recruiting
Side Smirk Research
New York, NY
We’ll let you in on a few secrets
www.sidesmirk.com and you’ll be smirking too.™
646.801.6646

2. Research isn’t about segmenting
audiences anymore.
It isn’t about statistics and it’s not
JUST based on data.
We find you the right people.
We figure out why they do what they
do and how you fit into their lives
(not the other way around).
Our approach is custom and customer
based.
However, each project is tailored to
you and your goals.

3. What is the most important part of market research? Asking the right people the
right questions. We help you find these people in new, innovative and cost-
effective ways.
Our team includes people who pioneered the use of social media to find
qualified and engaging respondents. No panels. No "professional" research
participants. We recruit fresh respondents on a project basis.
Our recruiting methods have several advantages: cost 50% less per respondent
than traditional methods, obtain a ready-to-participate sample within 48hrs,
qualified people screened twice, use to find niche and “hard to reach” people.

4. Advantages
• FAST
– We
can
have
a
targeted
panel
mobilized
within
48
hours
• INEXPENSIVE
– Cost
to
recruit
significantly
lower
than
tradi<onal
methods
(many
<mes
50%
less)
– Only
pay
for
recrui<ng
and
completes
• VERIFIED
– We
u<lize
a
mul<-­‐step
screening
process
for
accuracy
– No
professional
market
research
par<cipants
• WIDE
REACH
&
FLEXIBLE
– No
recruit
is
too
difficult
– The
more
obscure,
“hard
to
reach”
or
niche
the
beLer
– Use
for
all
types
of
research
methodologies,
online
and
offline,
qualita<ve
and
quan<ta<ve

5. Recent Examples
Cycling Enthusiasts Baby Boomers in KC Online Grocery Shoppers
Teens NOT on Facebook
Organic Dog Food Purchasers Male Alcohol Drinkers that
take shots of Tequila

6. Side Smirk LLC
New York, NY
research@sidesmirk.com
646.370.5957
www.sidesmirk.com