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Selling the DreamSelling the Dream
SEVENSEVEN
Of Styling for ProfitOf Styling for Profit
SecretsSecrets
This information is general and cannot substituteThis information is general and cannot substitute
for professional advice that fits yourfor professional advice that fits your
individual circumstances.individual circumstances.
Tracey and TarynTracey and Taryn
WoolloongabbaWoolloongabba
June 2013June 2013
Selling vacant appeals to the intellectSelling vacant appeals to the intellect
Selling lifestyle appeals to the emotionsSelling lifestyle appeals to the emotions
Highest OfferHighest Offer
BeforeBefore
StylingStyling
$780,000$780,000
First OfferFirst Offer
AfterAfter
StylingStyling
$900,000$900,000
24 days later24 days later
SOLDSOLD
$1.08 Million$1.08 Million
24 June 201324 June 2013
Profit fromProfit from
StylingStyling
$300,000$300,000
(Cost $6,500)(Cost $6,500)
Cost of StylingCost of Styling 0.25%0.25%
Return on InvestmentReturn on Investment 25%25%
How do you like them apples?How do you like them apples?
Stage your propertyStage your property
ONEONE SecretsSecrets
Surfers ParadiseSurfers Paradise
ONE WEEK LATERONE WEEK LATER
Buying furniture, defining 'rooms' adding a desirable lifestyle forBuying furniture, defining 'rooms' adding a desirable lifestyle for
20-somethings for under $5,000.20-somethings for under $5,000.
Target the MarketTarget the Market
SOLDSOLD
BilingaBilinga
ONE WEEK LATERONE WEEK LATER
Updating with modern furniture, adding curtains and accessories.Updating with modern furniture, adding curtains and accessories.
ModerniseModernise
SOLDSOLD
Know each room's purposeKnow each room's purpose
TWOTWO SecretsSecrets
WongawallanWongawallan
Paint a picturePaint a picture
ONE WEEK LATERONE WEEK LATER
Opening up yet defining the spaceOpening up yet defining the space
by adding art, florals and soft furnishings.by adding art, florals and soft furnishings.
MudgeerabaMudgeeraba
Lift the eyeLift the eye
SOLDSOLD
in 14 days for $75,000 above agent's expectationsin 14 days for $75,000 above agent's expectations
ONE WEEK LATERONE WEEK LATER
Repurpose and enlarge the room using mostly the clients' furnitureRepurpose and enlarge the room using mostly the clients' furniture
OxenfordOxenford
ONE WEEK LATERONE WEEK LATER
Creating a feeling of home using eclecticCreating a feeling of home using eclectic
pieces found in the client's home.pieces found in the client's home.
Add colourAdd colour
Lighten and BrightenLighten and Brighten
THREETHREESecretsSecrets
Dark and stormyDark and stormy
Light and livelyLight and lively
Sell to the emotionsSell to the emotions
FOURFOURSecretsSecrets
EmptyEmpty WelcomingWelcoming
LonelyLonely InvitingInviting
LifestyleLifestyle
Iron the bed linenIron the bed linen
FIVEFIVE SecretsSecrets
Find a great ironing serviceFind a great ironing service
Iron it yourselfIron it yourself
Professional photographyProfessional photography
SIXSIX SecretsSecrets
Create a visionCreate a vision
...with great photos...with great photos
What's it cost?What's it cost?
SEVENSEVENSecretsSecrets
Palm BeachPalm Beach
24 May 201324 May 2013
Asking $720,000Asking $720,000
Palm BeachPalm Beach
SOLDSOLD
$651,000$651,000
3 August 20133 August 2013
COSTCOST
$69,000$69,000
99 Secrets Checklist99 Secrets Checklist
FREEFREE
MORE?MORE?
Thank youThank you
Call today 0401 312 323Call today 0401 312 323

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Showhomes Seven Secrets For Styling Your Home To Sell For Top Dollar