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INSPIRE AND EQUIP
ADVENTURES NEAR
AND FAR
AUTHENTIC, INSPIRINGCONTENT
Huckberry Mission
Inspireandequip
adventuresnear and far
Real Guys
Employees,Ambassadors, Friends
Real Adventures
Iceland,Cornwall, Storm Chasing
Live Commerce
Real Engagement
Purchases
Brandaffinity
Exclusive
Products
Huckberry Mailer
Huckberry Mailer
Follow adventure on social video.
Live Q&A
Live demo and Q&A
Launch party in-store.
Glacier ice old fashioneds
Sharpening and knife skills
class at Huckberry store
Gear and inspiration for new
adventures
Gear and inspiration for new
adventures
REALGUYS,
REAL ADVENTURES
LIVE
COMMERCE
PURCHASE,
BRAND AFFINITY
72 HOURS IN ICELAND
For the launch of the Proof 72-Hour
Tee,we sent Huckberry employees
to Iceland on a 72-Hour with only
one bag and the Proof 72-Hour Tee.
THESAMURAI CHEF
KNIFE
For the launch of premium
Japanese chef knife, we partnered
with a San Francisco chef to show
our readers how to sharpen a knife
like a pro.
Glossy Forum: Age of E-Commerce | Huckberry
Glossy Forum: Age of E-Commerce | Huckberry

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Glossy Forum: Age of E-Commerce | Huckberry

  • 2. AUTHENTIC, INSPIRINGCONTENT Huckberry Mission Inspireandequip adventuresnear and far Real Guys Employees,Ambassadors, Friends Real Adventures Iceland,Cornwall, Storm Chasing Live Commerce Real Engagement Purchases Brandaffinity Exclusive Products
  • 3. Huckberry Mailer Huckberry Mailer Follow adventure on social video. Live Q&A Live demo and Q&A Launch party in-store. Glacier ice old fashioneds Sharpening and knife skills class at Huckberry store Gear and inspiration for new adventures Gear and inspiration for new adventures REALGUYS, REAL ADVENTURES LIVE COMMERCE PURCHASE, BRAND AFFINITY 72 HOURS IN ICELAND For the launch of the Proof 72-Hour Tee,we sent Huckberry employees to Iceland on a 72-Hour with only one bag and the Proof 72-Hour Tee. THESAMURAI CHEF KNIFE For the launch of premium Japanese chef knife, we partnered with a San Francisco chef to show our readers how to sharpen a knife like a pro.