Majken Sander is an influential data expert and industry executive who has worked in IT and data warehousing for over 20 years. She is a sought-after international speaker on topics related to analytics, open data, GDPR, and the ethics of algorithms and IoT. In her presentation, she discusses the concept of a personal discovery hub that collects an individual's data from various sources to better understand them and deliver personalized data as a service, noting companies must present data in this way or risk falling behind competitors.

1. Show me my data
And I’ll tell you who I am

2. Majken Sander|Data Nerd
Business analyst and solution architect at TimeXtender. She is well-
known in industry circles as an influential industry executive,
international speaker, and accomplished data expert. Majken has
worked in IT, management information, analytics, business
intelligence, and data warehousing for more than 20 years.
@majsander http://dk.linkedin.com/in/majkensander
ms@timextender.com | www.TimeXtender.com

3. Speaker, writer and tech evangelist
From London and Amsterdam via San José and New York to Singapore
”Open Data in analytics: find it, store it in a hub and add more business value” TDWI
”How is GDPR going to effect your BI and Analytics solution?”
”Discover the Business Value of Open Data” Strata Data
"My AlgorithmicMe knows me better than Google or my mum", Strata Hadoop World
"My AlgorithmicMe: Our representation in data", Strata Hadoop World
"How to deliver personal data as a service for customers", Big Data de financiele sector
"How is your moral? Ethics in algorithms and IoT", Strata Hadoop World
"Open Data and Smart Cities. Where the frontrunners are running"​, Beyond Data
"How public data creates revenue for a scandinavian retailer", Strata

4. Agenda
Algorithms paiting pictures
A hub you say? - Personal Discovery Hub
Back to House of Cards – data as a service
Epilogue

5. Algorithms painting pictures
Who am I?

6. 6

7. 7
Little
Data

8. 8
Big Data Little
Data

9. 9
Personal
Data

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16. 16
Quality?!

17. 17

18. A Hub you say?
Architectural stuff

19. 19
No. of children
Marital status
Employed?
Income
No of cars in household
Real estate/rented
Religion
Immigrant?
Educational level
..

20. 20
Movies
Gardening
Craft
Wine interest or taste
Music; to play or listen
..

21. 21
Movies
Gardening
Craft
Wine interest or taste
Music; to play or listen
..

22. 22
Movies
Gardening
Craft
Wine interest or taste
Music; to play or listen
..

23. 23
Season preferences
Temper
Humour
..

24. 24

25. Back to House of Cards
I’ll tell you who I am

26. 26
Personal
Privacy
- But partly public

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31. 31
Purpose: Birthday gift
Person: Grandmother
Date: 15. august 1924
..

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36. Epilogue
Digital representations of individuals

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39. 39
Personal Discovery Hub
• Shift from Private towards Personal
• Gain control - Ask My AlgorithmicMe
Company perspective
• Present Data As A Service
• Join or Fail by comparison

40. 40

41. Majken Sander|Data Nerd
@majsander http://dk.linkedin.com/in/majkensander
ms@timextender.com | www.TimeXtender.com