ShotCode is a circular barcode created by researchers at the University of Cambridge. It uses concentric circles to store data that is read by a smartphone camera using ShotCode software. This allows ShotCodes printed on objects or displays to link to web addresses with just a photo, faster than manually entering URLs. ShotCodes launched in 2006 and are now used by many companies for marketing through print media.

1. Honeyson Joseph D MCA tkmce kollam http://www.facebook.com/honeydev ShotCode

2. CONTENTS Introduction History Comparison with Barcodes Working Principle ShotCode Software ShotCode Working Advantages Conclusion http://www.facebook.com/honeydev

3. http://www.facebook.com/honeydev Introduction ShotCode is a circular barcode created by High Energy Magic of Cambridge University. It uses a dartboard-like circle, with a bulls eye in the centre and data circles surrounding it.

4. ShotCodes are offline web links. When captured by a mobile camera, ShotCodes instantly and effortlessly take users to any desired location on the internet. The technology reads data bits from these data circles by measuring the angle and distance from the ‘bulls eye’ for each. ShotCodes are easy to make and can be tied to any web address. http://www.facebook.com/honeydev

5. ShotCodes are designed to be read with any regular camera found on mobile phones, without the need to purchase other specialized hardware. The only extra specification needed is the ‘ShotCode software’ to be installed on your mobile. The circular design makes it possible for software to detect the angle from which the ShotCode is read. http://www.facebook.com/honeydev

6. History ShotCode was created in 1999 at the University of Cambridge when researching a low cost vision based method to track locations. Its name then was SpotCodes. In 2003 ,High Energy Magic Ltd. commercialized research from the University of Cambridge Computer Laboratory. http://www.facebook.com/honeydev

7. In 2005 High Energy Magic sold the entire SpotCode project to OP3, a Swedish/Dutch company . Afterwards the name was changed from SpotCode to ShotCode. OP3 brought ShotCodes into the market by later half of 2006. Heineken was the first company to officially use the ShotCode technology. http://www.facebook.com/honeydev

8. ShotCode V/S Barcode Stores mobile URL. Read by mobile phone camera & ShotCode s/w. Datacircles used. Angle and distance from the bulls eye provides data. Stores variety of data such as details of an item in a grocery store. Read by optical scanners called barcode readers. Printed parallel lines used. Widths and spacing of parallel lines determine data. http://www.facebook.com/honeydev X

9. What are the things needed for ShotCode ? For ShotCode to function a mobile phone needs the following:- A Camera. ShotCode s/w ‘ShotReader’ installed on it. GPRS support. Mobile internet ready. http://www.facebook.com/honeydev

10. Working Principle Object hyperlinking It is a new technique that refers to extending the Internet to objects and locations in the real world. It does so by attaching tags with URLs to tangible objects or locations. These tags can then be read by a wireless mobile device and information about objects and locations retrieved and displayed. http://www.facebook.com/honeydev

11. Object hyperlinking Block diagram http://www.facebook.com/honeydev

12. An object hyperlinking system requires seven components:- http://www.facebook.com/honeydev A physical or virtual tag. A means of reading tags. A mobile device. Additional software for the mobile device. A digital wireless network. Information on each linked object.. A display to view the information on the linked object.

13. Types of Tags SMS tags Virtual tags Text-based tags Graphical tags http://www.facebook.com/honeydev

14. Graphical tags A graphical tag consists of an image on a marker, which can be read by a mobile telephone camera. The design of such coding schemes include:- Information about the tag. Arrangements to work under all conditions. http://www.facebook.com/honeydev

15. Graphical tags advantages They are easy to understand and cheap to produce. They can also be printed on almost anything, including clothing. Particularly attractive form of tagging, and camera phones can easily read them. http://www.facebook.com/honeydev

16. ShotCode Steps involved Start the Application http://www.facebook.com/honeydev 2. Take a sharp Picture 3. You are automatically connected

17. How ShotCodes work ? The circular sequence of black and white blocks represents a URL. ShotCodes has to be at least 3-5 centimetres in diameter. The ShotCode reader understands this code and connects the end users mobile phone to the location. http://www.facebook.com/honeydev

18. ShotCode S/W The phone software High Energy Magic's "ShotReader“. Its for free and is only around 17kB. It can be downloaded directly from www.shotcode.com/download . One can choose the coresponding s/ws for the phone, as brand and models separately provided as a list in the site. http://www.facebook.com/honeydev

19. The ShotCode software, ‘reads’ the camera’s picture of a ShotCode and prompts the browsers to surf to a particular site. Works lightening fast and can manage ShotCodes captured under virtually any angle. Any mobile internet address (no matter how large the URL is) can directly be accessed within 1 click. http://www.facebook.com/honeydev

20. The ShotReader detects tags passing across its camera in real-time, and marks the currently selected tag with a red cross (see above picture). http://www.facebook.com/honeydev

21. The average response time for Shotcode is 5-7 seconds. i.e.,Time required to scan the shot process it and provide with the results intended. http://www.facebook.com/honeydev

22. How accessible is your (mobile) website? Web test (based on average use of a Nokia 7610) ‏ The web address : http://www.google.com Number of clicks needed: 38 Number of clicks needed using OP3´s ShotCode technique : 2 Number of clicks saved : 36 Total time saved : 46 seconds http://www.facebook.com/honeydev

23. Web test ( based on average use of a Nokia 7610 ) ‏ The web address : http://http://www.cricketnext.com/scorecard/web3/file/auint2122008.html Number of clicks needed: 153 Number of clicks needed using OP3´s ShotCode : 2 Number of clicks saved : 151 Total time saved : 184 seconds Reference:- http://www.op3.com/en/brochures http://www.facebook.com/honeydev

24. What is actually happening ? The decoded ShotCode information from client phone is sent to OP3’s servers. The OP3 server finds the URL corresponding to the look-up no. and routes to the right server. At server the user & request are identified. Then the response is then sent back to the client phone. http://www.facebook.com/honeydev

25. Block diagram showing the working of ShotCode ShotCode http://www.facebook.com/honeydev Mobile Phone ShotCode S/W S E R V E R OP3 Server Response from Server Decoded request Mobile towers User & request are identified Response

26. ShotCode advantages : Lightning fast Stable and compact client software (~17kb). Omni directional. Cost effective. Easy to alter. http://www.facebook.com/honeydev

27. Supported Phones Sony Ericsson Nokia Motorola Samsung LG BenQ-Siemens Sagem Orange Vodafone http://www.facebook.com/honeydev Almost all leading phones and their models are supported. Some of the leading phones include:-

28. Where are the ShotCodes found ?? ShotCodes can be printed on almost all printable and displayable media such as:- Paper Hoardings Walls Active displays Fabric Wood, etc…. http://www.facebook.com/honeydev

29. ShotCodes can be printed on almost any kind of object with any kind of printer. It has to be made sure that the contrast is clear (black&white) and that reflection is kept to a minimum. Almost all offline materials are compatible (fabric, concrete, wood, etc) as long as the contrast is clear enough. http://www.facebook.com/honeydev

30. On Active Displays such as LCD screens. http://www.facebook.com/honeydev On hoardings in a public place.

31. On Clothing. http://www.facebook.com/honeydev On Printed materials.

32. On a picture. http://www.facebook.com/honeydev

33. Who are providing these ShotCodes ? ShotCodes are used by large and smaller companies as a marketing tool for their products, some of the leading one’s include:- http://www.facebook.com/honeydev

34. Conclusion The technology currently is gaining much of popularity in Europe such as England ,Holland ,Sweden ,Denmark ,Turkey etc. Its simplicity in operation & attractive nature is likely to make it a major m-commerce tool in the future. More than a 1,000,000,000,000 ShotCodes have already been made and used. Today over 400 phone models are supported and the list is growing. Within five years the company is planning to launch ShotCodes worldwide. http://www.facebook.com/honeydev

35. THANK YOU http://www.facebook.com/honeydev