Short List Mixx Awards - Interact 2014

•

0 likes•2,892 views

This document contains listings of advertisements including the ID, title, campaign name, advertiser, agency, and country for each ad. There are multiple pages of listings with advertisements from different countries and covering various products and services such as automobiles, travel, beverages, banking, and more. The agencies listed range from large multinational firms to national and local agencies across Europe.

Leadership & Management

ID Ad Title Campaign Name Advertiser Agency Name Country
'67-1 iGaranti iGaranti Garanti Bank Fjord Turkey
'80-1 Expedia App Expedia, Online Travel Agency Expedia UK
'78-22 Durex in Listonic Durex in Listonic Durex (Reckitt Benckiser) Havas Media Group Poland
'60-2 Who Has Called? Who Has Called? Turkcell Mindshare Medya Hizmetleri A.Ş. Turkey
'44-1 Infotourist APP Infotourist Graffiti2000 Italy
'26-1 Ride The Way - fai strada alla passione Robert Bosch GmbH Branch in Italy CHAPEAUX SRL Italy
7. MOBILE PLATFORM OR APP

The article discusses a collaboration between Airbus Corporate Jets and watch designer Richard Mille to create a limited edition $1.6 million wristwatch. Only 30 watches will be produced. The watch combines technology and modular aesthetics, showing synergies between large products like aircraft and small products like watches. The article interviews Sylvain Mariat, an Airbus corporate jet interior designer, about his design philosophy which aims to trigger reflection and foster new ideas. Mariat discusses how he once designed a jet interior to reflect a client's appreciation for a precisely trimmed garden hedge. The collaboration between Mariat and Mille combines the latest jet interior technology and watch design.

Film Cristal Shortlist / Cristal Festival 2013

Cristal Events

Cristal Festival 2015 - Programme

Cristal Events

This document provides the program for the 15th Global Media & Communications Summit taking place December 9-11. On Wednesday there are sessions on content creation in the digital era and brand entertainment, including debates on gender equality in storytelling and reinventing storytelling. Thursday's sessions also focus on content creation and brand entertainment, with topics like branded content strategies, music and advertising, and virtual reality. Friday covers marketing innovation and data, including discussions on deeper consumer insights and the connected city.

Tarkeeb Company Presentation

Tarkeeb

Tarkeeb provides integrated telecommunication solutions including radio, telecom, fabrication, and support services. It was established in 2008 to meet increasing demand in the UAE. Tarkeeb's vision is to be the preferred provider in the region by prioritizing trust, teamwork, quality, and fulfilling commitments. It offers a wide range of services from site installation to project management while maintaining high safety and quality standards.

About Lido Telecom120408

Ashish Chopra

The document provides information about LIDO Telecom Pvt. Ltd., a company that provides training in telecommunications technologies. It discusses LIDO's seminars, eLearning programs, books, and consulting services. It also summarizes LIDO's global reach and clientele, and describes their telecommunications essentials eLearning series which covers topics such as communications fundamentals, data networking, next generation networks, and wireless communications. Biographies are provided for key figures associated with LIDO including the president, managing director, and an advisory board member.

Placement consultants

iiswbm

The document lists various placement consulting companies in New Delhi, India along with their contact details and profiles. It provides information on over 50 companies, including their addresses, areas of expertise, and the types of skills and resumes they can help place. The list includes details of both large and small consulting firms serving industries such as IT, telecom, engineering, marketing, and finance.

Placement Brouchure - Armed Forces Programme MDI Gurgaon India

Ashutosh Bahuguna

Placement Brouchure - Armed Forces Programme MDI Gurgaon India Defence Officers of Indian Army, Air Force and Navy Seeking Corporate jobs after a full time 24 week specially designed management programme. 27 Out of 68 participants have been placed. Information and updates available at http://mdiafp10.110mb.com/ Download e-brochure with inbuilt navigation and updated information at http://mdiafp10.110mc.com/pdf/mdiafp10.pdf This is the tenth batch of the programme and participants of previous programmes are at senior and middle level managerial position in various MNCs and Top Indian Companies. If you have Middle and Senior Managerial job openings – please contact Squadron Leader (Retd) Ashutosh Bahuguna (Placement Coordinator) +91-9891588953 mdiafp10@gmail.com mdiafp10placements@gmail.com

ID Cristal Congress Mauritius 2016

Cristal Events

The document summarizes the ID Cristal Congress event scheduled for October 6-7, 2016 in Mauritius. The event will gather decision makers and leaders from African and Indian Ocean advertising agencies to discover award-winning campaigns, discuss key marketing trends, and participate in workshops on topics like virtual reality, artificial intelligence, and storytelling. It provides an agenda, list of speakers, and information on participating through various pass options.

This document contains a shortlist of PR campaigns from around the world categorized into different sections: - Section A lists products and services campaigns by various advertisers and agencies - Section B highlights best-in-class campaigns organized by use of social media, product launches, sponsorships, events, and digital PR - Section C focuses on the best integrated campaign driven by PR The shortlist provides details of over 50 campaigns including campaign names, ad titles, advertisers, agencies, and countries of origin.

Design Cristal Shortlist / Cristal Festival 2013

Cristal Events

This document contains a shortlist of design projects from various agencies around the world. It includes sections for different types of design work like brand identity, typography, graphics, digital/audiovisual, environmental, packaging, and self-promotion. Each entry lists information about the design project including the campaign name, ad title, client, agency, and country of origin. There are over 20 design projects represented from countries all over the world.

Press Cristal Prizelist / Cristal Festival 2013

Cristal Events

This document contains a list of advertising campaigns from around the world that were awarded prizes at the PRIZELIST PRESS CRISTAL awards. It includes 9 categories of advertising: Food/Drink, Automotive, NGO/Charity, Leisure, Media, Home/Clothing, and Beauty/Health. For each campaign listed, it provides details on the ad title, campaign name, advertiser, agency who created it, country where it ran, and any award received. There are over 50 advertising campaigns summarized within this document.

Integrated Cristal Shortlist / Cristal Festival 2013

Cristal Events

This document contains a shortlist of integrated campaigns including the campaign name, ad title, advertiser, agency, and country. There are 11 campaigns listed from countries including France, Germany, Australia, Lebanon, South Africa, Russia, and Singapore. The campaigns are for various advertisers such as Mondelez International, Hornbach Baumarkt AG, Evian, CARAMBAR, Chateau Ksara, Swisscom, Virgin Mobile Australia, Offre Joie, Kraft, McDonald's, and Singapore Telecommunications.

Talk Radio Media Kit English

Nicola Chalmers

Talk Radio Europe is Spain's largest English talk radio network, broadcasting to over 500,000 listeners throughout Spain and 120 countries online. It targets the ABC1 30+ demographic, especially retired and business people, property and car owners. The network has a team of experienced presenters and journalists and provides local, UK and international news. It offers advertising products like sponsorship packages and spot campaigns to reach its audience. Testimonials show that advertisers have found success partnering with Talk Radio Europe. Contact information is provided for sales inquiries.

Magazine flat plan

PatrickColl99

This document provides a flat plan, or table of contents, for a magazine. It lists the various sections and pages that will be included such as: the contents page, interviews, articles, reviews, advertisements, tour dates, competitions, and more. The main facts provided are that the main story will be on pages 33-34, there will be a total of 54 pages, NME magazines typically have 48 pages, and the page numbers and e-media address will be in the top right corner of each page.

Press Cristal Shortlist / African Cristal Festival

Cristal Events

This document contains a list of advertising campaigns from various countries in Africa. It includes the campaign name, ad title, advertiser or client, agency name, and country for each entry. There are over 200 entries listed, spanning various industries including food/drink, automotive, banking, telecommunications, retail, and more. The agencies listed worked with clients across many African nations such as Nigeria, South Africa, Egypt, Kenya, and others.

Programme

Cristal Events

Digital Tuesday Paris "Un MOOC comme objet stratégique pour votre entreprise"

Cristal Events

Digital Tuesday Paris "Machine learning, quel avenir pour nous les hommes ?"

Cristal Events

This document describes Learning7's e-learning solutions for empowering marketing professionals in a digital world. It offers a professional certification delivered through a blended learning approach of 80% e-learning and 20% face-to-face workshops tailored for each client's needs. The certification program aims to build key digital capabilities that are increasingly important as 47% of today's jobs will disappear by 2025 and 77% of companies consider missing digital skills a hurdle to digital transformation.

Digital Tuesday Paris "La gamification dans la formation digitale"

Cristal Events

Digital Tuesday Paris "Quel collègue êtes-vous ?"

Cristal Events

Programme - African Cristal Festival 2017 (EN)

Cristal Events

The document discusses cultural diversity in Africa and the role of brands. It notes that Africa has great cultural diversity both between and within countries. It is difficult to generalize about the "African consumer" without risking uniformization. The document questions whether local and international brands can help preserve cultural identities while also building trust. It emphasizes that Africa faces socioeconomic challenges like informal economies but should remain optimistic. New technologies and innovations can help transform the future of Africa. Cultures, innovation, mobility, and creativity will be key themes.

Cristal Festival 2016 - Programme

Cristal Events

ACF 2016 - Programme

Cristal Events

The document provides the program schedule for the African Crystal Festival held in Marrakesh, Morocco from September 22-23, 2016. It includes keynotes, panels, and workshops on topics related to advertising, branding, entrepreneurship, and innovation in Africa. Some of the featured speakers discuss authentic representation in African advertising, creative renewal, the future of programmatic advertising, building brands in Africa, and how AI and automation can fuel new digital marketing opportunities. The festival culminates with an awards ceremony and gala dinner on the evening of September 23rd.

DT DUBAI 2016 (May 29th) - Izu Nwa-Chukwu (Edelman DABO) "The rise of social ...

Cristal Events

This document traces the evolution of video technology from its origins in 1927 to modern times. It notes key developments like color television in the 1950s, widespread satellite TV in the 1970s, and smart 3D video in 2010. The document highlights heavy video consumption on platforms like YouTube, Facebook, and Snapchat, with billions of daily views. It asks why social video is popular and suggests it is because people choose what they watch and can publish themselves. The document also provides tips for creating effective social video, like making it snackable and entertaining. It concludes by looking toward emerging technologies like virtual, augmented, and mixed reality.

DT DUBAI 2016 (May 29th) - Hind Abu Alia (MBC Group) "Your wish is on Demand"

Cristal Events

This document discusses the value of premium video content and advertising. It notes that while many video ads are viewable, premium content is more likely to engage audiences. Data shows ads in premium environments have higher viewability and completion rates. The document also discusses the "halo effect" of multiplatform TV, where TV advertising enhances digital returns and its ROI is understated, according to studies. It emphasizes the long-term impact, return on investment, and proper evaluation of advertising value across platforms.

INT2016 - Mascha Driessen (Microsoft) - From searches to searchers: the rise ...

Cristal Events

INT2016 - Haymi Behar (Dogan TV Holding) - Video Monetization in the Platform...

Cristal Events

INT2016 - Caroline Hugonence (Teads) - Using Mobile as a Compass to Reset the...

Cristal Events

INT2016 - Paul Barford (comScore) - Invalid Traffic & Viewability: what is th...

Cristal Events

The document discusses invalid traffic (IVT) and viewability in online advertising. It defines viewability as ads appearing within the visible space of a browser window. Both static and dynamic factors are considered in viewability measurements. IVT includes traffic from generators, unwanted ads from plugins/injectors, unseen ads like popunders, and misrepresented ad placements. Detection requires diverse telemetry from tags, panels, crawlers and honeypots. Filters are developed to identify IVT signals. Q1 2016 data showed regional IVT levels ranging from 1-5% and in-view rates for display/video around 30-60%. Addressing IVT requires understanding evolving threats and tools for detection, mitigation, and decision support.

Similar to Short List Mixx Awards - Interact 2014

Media Cristal Shortlist / Cristal Festival 2013

Cristal Events

PR Cristal Shortlist / Cristal Festival 2013

Cristal Events

Design Cristal Shortlist / Cristal Festival 2013

Cristal Events

Press Cristal Prizelist / Cristal Festival 2013

Cristal Events

Integrated Cristal Shortlist / Cristal Festival 2013

Cristal Events

Talk Radio Media Kit English

Nicola Chalmers

Magazine flat plan

PatrickColl99

Press Cristal Shortlist / African Cristal Festival

Cristal Events

Similar to Short List Mixx Awards - Interact 2014 (8)

Media Cristal Shortlist / Cristal Festival 2013

PR Cristal Shortlist / Cristal Festival 2013

Design Cristal Shortlist / Cristal Festival 2013

Press Cristal Prizelist / Cristal Festival 2013

Integrated Cristal Shortlist / Cristal Festival 2013

Talk Radio Media Kit English

Magazine flat plan

Press Cristal Shortlist / African Cristal Festival

More from Cristal Events

Programme

Cristal Events

Digital Tuesday Paris "Un MOOC comme objet stratégique pour votre entreprise"

Cristal Events

Digital Tuesday Paris "Machine learning, quel avenir pour nous les hommes ?"

Cristal Events

Digital Tuesday Paris "La gamification dans la formation digitale"

Cristal Events

Digital Tuesday Paris "Quel collègue êtes-vous ?"

Cristal Events

Programme - African Cristal Festival 2017 (EN)

Cristal Events

Cristal Festival 2016 - Programme

Cristal Events

ACF 2016 - Programme

Cristal Events

DT DUBAI 2016 (May 29th) - Izu Nwa-Chukwu (Edelman DABO) "The rise of social ...

Cristal Events

DT DUBAI 2016 (May 29th) - Hind Abu Alia (MBC Group) "Your wish is on Demand"

Cristal Events

INT2016 - Mascha Driessen (Microsoft) - From searches to searchers: the rise ...

Cristal Events

INT2016 - Haymi Behar (Dogan TV Holding) - Video Monetization in the Platform...

Cristal Events

INT2016 - Caroline Hugonence (Teads) - Using Mobile as a Compass to Reset the...

Cristal Events

INT2016 - Paul Barford (comScore) - Invalid Traffic & Viewability: what is th...

Cristal Events

INT2016 - Rags Gupta (Ooyala) - The Swinging Pendulum: Buyers, Sellers and an...

Cristal Events

This document discusses balancing the video advertising ecosystem between buyers and sellers. It summarizes findings from interviews with over 100 industry experts from five markets on factors influencing adoption of programmatic video. Six key areas are identified that need to be addressed for balance: currencies and measurement, creative innovation, publisher-led data products, holistic sell-side platforms, education and training, and collaborative relationships. The full report can be downloaded from Ooyala's website.

INT2016 - Simon Gosling (Happy Finish) - Experiment Virtual Reality

Cristal Events

This document summarizes several virtual and augmented reality projects created by Happy Finish. It describes VR experiences for Lamborghini, Rihanna, Subway, Ted Baker, and others. It also outlines AR projects for Mercedes, Lufthansa, and an interactive Kinect experience for EE. Common elements include using 360-degree footage, interactive elements, apps for VR headsets and mobile, and creating immersive branded experiences. The goal is to push the boundaries of these mediums and engage audiences in new ways.

INT2016 - Dave Hendricks (Livelntent, Inc) - Is it the end of Freemium?

Cristal Events

This document discusses the challenges facing the freemium business model on the internet. The rise of mobile devices and ad blockers have undermined freemium, while subscription-based media companies thrive. The author argues that subscription models that enable login could allow for people-based marketing using CRM data with consumer consent, solving problems of freemium and improving relationships between people, publishers and brands.

INT2016 - Emil Pawlowski & Vesna Gordon (Gemius) - Data Science Revolution

Cristal Events

This document discusses data science and internet audience measurement. It summarizes that: - Data science allows for more accurate measurement and analysis of internet audiences through the use of first party data, data integration, predictive models, and other techniques. - Case studies show how data science can provide insights into multi-device usage, human vs non-human traffic patterns, and home vs work usage splits. - Data science is helping to increase transparency in the digital advertising market and provide overnight reporting and forecasting capabilities needed to keep up with real-time bidding and programmatic advertising.

INT2016 - Millward & Brown - Ariane Langsfeld - Video Creative in A digital w...

Cristal Events

The document discusses trends in online video viewing and advertising. It finds that people now spend around 3.5 hours per day watching video across devices, with around half of all online video viewing occurring on mobile devices. However, brands struggle to effectively reach audiences across different screens. The document suggests that video ads need to be tailored for different devices and platforms, and should give viewers a sense of control to improve receptivity. Creatives should capture attention quickly and integrate the brand early on to reduce skipping. Coordinating video strategies across online platforms is also important to maximize success.

Digital Tuesday Dubaï May 17th 2016 - Ramzi Halaby - Data driven marketing

Cristal Events

This document discusses the power of data-driven marketing and provides insights from April Fool's Day data. It shows that 89 million people play April Fool's jokes annually, with 40% using Facebook, and compares the numbers of conversations for various annual events. It also notes that for Nescafe's Arabic content and posts on Friday mornings performed well, and targeting everyone may not be effective. The overall message is that combining good data, creative execution, and agile marketing can lead to successful communication outcomes.

More from Cristal Events (20)