Cristal Festival 2015 - Programme

1. 15th
GLOBAL MEDIA & COMMUNICATIONS SUMMIT
..........................................
PROGRAMME

2. Wednesday,
December 9th

3. PM
Wednesday, December 9th
Content Creation in the Digital Era // Brand Entertainment & Content
10.30am - 12.30pm
2.45pm - 5.30pm @Grand Auditorium
@Bach RoomShort List: Integrated, Design, Film, Radio, Outdoor, Press Print, Print Craft,
Film Craft
Conferences & debates
How storytelling in branded entertainment can shed light on gender equality?
Reinventing Storytelling
Lunch
1.00pm - 2.30pm @La Laiterie, Congress CenterOfficial Cristal Lunch
Paolo Bonsignore
−
Marketing Director & Direct Channel Director
illycaffé EMEA, Italy
Dominic Sandifer
−
President & Co-Founder
GreenLight Media & Marketing, USA
Joint
presentation
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PM
Wednesday, December 9th
Content Creation in the Digital Era // Brand Entertainment & Content
Demystifying Distribution - The Battle Ground For Engagement
Roopak Saluja
−
Founder & CEO
The 120 Media Collective, India
Does size matter?
Huw Devine
−
Strategic Planner
MNSTR
Creativity in the age of the machines
Chris Clarke
−
Chief Creative Officer International
DigitasLBi, UK
Delivering on the Promise of Branded Entertainment
Janet Brown
−
CEO
FilmBuff, USA
Sports Marketing, Online Video & Mobile Advertising
Sri Lankan Advertising on the world stage
Subhash Pinnapola
−
Chief Creative Officer
TBWASri Lanka The Disruption Company
Plot: the Entertainment Engine
Georg Warga
−
Founder & Creative Director
Goodstein, China

4. Sandra Freisinger-Heinl
−
Managing Director
MA Media
& Journalist
Branded Entertainment Online, Germany
Emanuele Landi
−
Director of Ad Sales & Brand Integration
Fox International Channels, Italy
5.30pm - 6.30pm Conferences & debates
Branded Entertainment in Europe: state of the art
Andrew Canter
−
Global CEO
BCMA, UK
Elena Grinta
−
Founder & General Manager
Osservatorio Branded Entertainment, Italy
Brand entertainment
Paolo Bonsignore
−
Marketing Director & Direct Channel Director
illycaffé, Italy
moderator
PM
Wednesday, December 9th
Content Creation in the Digital Era // Brand Entertainment & Content
@Grand Auditorium
Gregory Nicolaidis
−
CEO
YouLoveWords
PM
Wednesday, December 9th
Content Creation in the Digital Era // Brand Entertainment & Content
Christian Cappe
−
Founder & CEO
Cristal Events
Official Cristal Cocktail Reception
Awards Ceremony
Official Cristal Dinner
Opening Speech by
| Film
| Radio,
| Integrated
| Press
| Print Craft
6.30pm - 7.30pm
7.30pm
9.30pm
@Atrium, Congress Center
@Chalet de Pierres
Evening
| Outdoor
| Design
| Film Craft
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@Grand Auditorium
Marjorie Guedj
−
Sales Director
Endemol Beyond
Julien Brault
−
Digital & Diversification Director
Endemol Beyond
Joint
Presentation
Brand Content, new influencers and new platforms
Content and the Premier League
Daniel Johnson
−
Director of Communications
Premier League, UK
Panel

5. Thursday,
December 10th

6. AM
Thursday, December 10th
Content Creation in the Digital Era // Brand Entertainment & Content
Alain Roussel
−
President
Serviceplan
10.30am - 11.30am
10.00am - 11.30am @Grand Auditorium
@Bach RoomShort List: Sports Marketing, Brand Entertainment & Content, Media, PR
Conferences & debates
Never without my mobile phone!
Jamila Yahia Messaoud
−
Cinema & Media Behavior Director
Médiamétrie
Hugues Cazenave
−
CEO
OpinionWay
BRANDed content strategy, market research & performobility
Advertising Innovation observatory 2015
joint
presentation
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AM
Thursday, December 10th
Content Creation in the Digital Era // Brand Entertainment & Content
Alex Cheeseman
−
Head of International Strategy
NewsCred, UK
Justin Kirby
−
VP, Strategic Content Marketing
Tenthwave Digital LLC, UK
Putting distribution at the heart of every branded content strategy
Nick Cohen
−
VP Content, Strategy and Brand Partnerships
Little Dot Studios, UK
Izabela Derda
−
Head of Entertainment Havas Sports & Entertainment,
Head of Content
Havas Media Group, Poland
Matt Wilkinson
−
Global Head of Brand Partnerships
MirriAd, USA
panel
moderator

7. PM
Thursday, December 10th
Content Creation in the Digital Era // Brand Entertainment & Content
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AM
Thursday, December 10th
Content Creation in the Digital Era // Brand Entertainment & Content
Davide Bonapersona
−
Co-Founder
Feeligo
Jonathan Levy-bencheton
−
Co-Founder & CEO
Feeligo
Disrupting luxury: How luxury industry can hack its own growth
Ana Andjelic
−
SVP, Global Strategy Director
Havas LuxHub, USA
Melody Vintage present des ”Fleurs avant le pain
Cyril Estarellas
−
Partnership & Sponsoring Director
MELODY TV Group
BRAND CULTURE
MUSIC & advertising
Conferences & debatesConferences & debates 2.30pm - 4.00pm11.30am - 1.00pm
Culture and branding at Airbnb
Anne-Sophie Frenove
−
Head of Partnerships
Airbnb
Brand places and pop-up store at the service of brand culture
Daniel Bô
−
Founder & CEO
QualiQuanti
Rich Robinson
−
Senior Vice President Synchronisation UK & Europe
Warner Music Group, UK
Tim Miles
−
Director of Synchronisation
Warner Music Group, UK
Music is dead, long live music!
Beyond Emojis: why messaging is the greatest opportunity for brands on mobile
Informal
Discussion
Joint
presentation
interactive
quizz
Brands & Music
Alex Jaffray
−
Owner
StartRec
@Grand Auditorium@Grand Auditorium
Lunch
1.00pm - 2.30pm
1.00pm - 2.30pm
@La Laiterie, Congress Center
@Chalet de Pierres
Official Cristal Lunch
Private Lunch
By invitation only Sponsored by
The meaningful brand narratives in the new context: Brand stories that
connects the audience in the new transparent and hyperconnected society
Patrícia Weiss
−
Chairman
BCMA South America, USA
& Strategic Consultant for Branded Content & Entertainment,
Brand Narratives and Brand Culture

8. PM
Thursday, December 10th
Content Creation in the Digital Era // Brand Entertainment & Content
Tailoring the Brand content according to distribution platforms
Bertrand Nadeau
−
Delegate Director 361
TF1 Publicité
Creativity in the digital age
Designing brands for the connected age
Chris Colborn
−
EVP Global Chief Design & Innovation Officer
R/GA, USA
PM
Thursday, December 10th
Content Creation in the Digital Era // Brand Entertainment & Content
Conferences & debates4.00pm - 6.30pm
How Great Brands create immersive Virtual Reality with Happy Finish!
Simon Gosling
−
Global CEO
Happy Finish, UK
Activating people in the Digital Age
Yasuharu Sasaki
−
Executive Creative Director
Dentsu Inc. , Japan
Behind the influential brand entertainment video in China
Jimmy lam
−
Vice Chairman & Chief Creative Officer
DDB China Group
(Shanghai, Beijing & Guangzhou), China
@Grand Auditorium
Is ethical marketing and radical transparency utopic or one topic?
Martha terenzzo
−
Director
Storytellers, Brazil
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Official Cristal Cocktail Reception
Private Cocktail Reception: Outbrain Happy Hour
Awards Ceremony
Official Cristal Dinner
Private Dinner for the Executive Summit
Official Party
| PR & Corporate
| Brand Entertainment & Content
By invitation only
Sponsored by
Sponsored by
Sponsored by
Sponsored by
6.30pm - 8.00pm
7.00pm
8.00pm
10.00pm
10.00pm
12.00am
@Atrium, Congress Center
@Bar L’équipe
@Pilatus
@Cap Horn
@Kudeta
Evening
@Grand Auditorium
| Sports Marketing
| Media

9. Friday,
December 11th

10. AM
Friday, December 11th
marketing innovation data
Read my brain, dealing with consumer subconscious for deeper insight
Kei Shimada
−
Global Director of Innovation Business Development
Dentsu Inc., Japan
Thierry Jadot
−
President France, Belgium, Israel, Netherlands, MENA
Dentsu Aegis Network
Isabelle Musnik
−
Founder Managing Director
INfluencia
Publisher
Gunn Report for Media
10.00am - 12.00pm @Grand AuditoriumConferences debates
The Connected Life Moderated by:
10.30am - 11.30am
9.00am - 10.00am
@Bach Room
@Atrium, Congress Center
Short List: Digital Mobile, Online Video
Official Brunch Reception with Advertisers Grand Jury members
The connected city
Alain Le Coz
−
Project Director, Western Region
Orange
introduction
Video
Dominique Wolton
−
Research Director
CNRS
Zak ALLAL
−
Representative
Singularity University
FACE
TO
FACE
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The means of payment dematerialization
Rodolphe Bloch-Lainé
−
Founder
Les Habitués
AM
Friday, December 11th
marketing innovation data
Education in the digital era
David Dufour
−
Consumer Marketing Communication Director
Microsoft
Connected Health
Alban Clochet
−
Co-Founder
LabCity
Emmanuelle Garnaud-Gamache
−
International Development Director
Institut de recherche Technologique Bcom
Pierre-Antoine Durgeat
−
CEO
ADventori
thierry dor
−
Lawyer, Partner
Cabinet Gide
Benoit régent
−
Deputy Director
Dentsu Aegis Network
Data challenges in the era hyper-connectivity
Should men be connected through technology to be more efficient?
Conclusion: Thierry Jadot
panel

11. AM
Friday, December 11th
marketing innovation data
@Grand AuditoriumConferences debates
Lilian Thibault
−
VP Sales Marketing Europe
Purch
Philippe Lourenço
−
CEO
MisterBell
Stéphanie Hospital
−
Founder
One Ragtime
The rise of Ad blocking: how to earn trust?
12.00pm - 1.00pm
panel
RTB: a wide range of opportunities
Céline Gauthier-Darnis
−
Head of Sales Europe
Dynadmic
Hicham Berrada
−
General Manager
Teads.tv
Stéphane Hauser
−
Executive Officer
IAB France
moderator
JC Decaux Explore Innovation for Brands
Adrien Figula
−
New Interactions Director
JCDecaux
Damien Melich
−
Creation Content Director
JCDecaux
panel
PM
Friday, December 11th
marketing innovation data
Lunch
1.00pm - 2.15pm
1.00pm - 2.15pm
1.00pm - 2.15pm
1.00pm - 2.15pm
@La Laiterie, Congress Center
@Chalet de Pierres
@Chalet de Pierres
@Chalet de Pierres
Official Cristal Lunch
Official Women Cristal Lunch : Discover new talent
Private Lunch
Leadership Council Jury Advertisers Grand Jury
Private International Leaders Lunch
Caroline THIEBOT CARRIERE
−
Founder
Ma Share École
JULIETTE DUMAS
−
Founder
Shine Academy
Anne-Laure de Belloy
−
Co-founder
Insights On Demand/
Lucette
Sponsored by
Sponsored by
Sponsored by
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12. PM
Friday, December 11th
marketing innovation data
How technology can empower creativity in digital
advertising
Salvatore Bruno
−
Chief Operating Officer
Massmotionmedia
Green Tastes Like Lemon Ice Cream: The
Science Of Sensory Branding
Lewis Robbins
−
Creative Strategist
Jack Morton Worldwide, UK
Mobile marketing: How to get the best from your
ad strategy and avoid pitfalls while protecting your
brand ?
Frederic Joseph
−
Global CEO CEO UK
S4M, UK
Why are the cows connected
Cédric Chambaz
−
International Marketing Director
Bing Ads Microsoft
Targeting is not enough. Data is for creativity!
Guilhem Fouetillou
−
Chief Evangelist Officer Co-Founder
Linkfluence
2.30pm - 5.00pm @Grand AuditoriumConferences debates
The Future of Data Science, creativity technology
Cross device optimisation
Bertrand Humblot
−
Sales Director
Rocket Fuel Inc.
Grégoire Garrel
−
Head of Mediacom Beyond Advertising
Mediacom France
Manuela Pacaud
−
Deputy Managing Director, Consulting
Integration
Mediapost Communication
The transformations of communication jobs in an interconnected world: the example of an agency and
an advertising network.
Data in a Media Group
Guillaume Charles
−
Deputy General Director
M6 Publicité
PM
Friday, December 11th
marketing innovation data
Nicole Romano
−
Data Scientist
RadiumOne,
San Francisco
Caroline Duret
−
Deputy Manager
RadiumOne
Michael Aidane
−
VP Products
RadiumOne, USA
panel
Unleash the power of data : Mobile is the most data centric media and Radiumone girls are mastering it!
5.00pm - 6.30pm @Grand AuditoriumConferences debates
Joint
presentation
Social media Data management
Charles Mourre
−
CEO
Financière Media

13. PM
Friday, December 11th
marketing innovation data
Frida Sundemo
−
Artist/Singer
Warner Music Group, UK
Official Cristal Cocktail Reception
Awards Ceremony
Official Cristal Dinner
Private Dinner for the Executive Summit
Leadership Council Jury Advertisers Grand Jury
| Digital Mobile
| Online Video
6.30pm - 8.00pm
8.00pm
9.45pm
9.45pm
@Atrium, Congress Center
@Grand Auditorium
@Chabotté
@Pralong
Evening
Sponsored by
Sponsored by
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By invitation only
Celebrity Marketing Intelligence
Quentin Bordage
−
Founder President
Brand and Celebrities
Saturday,
December 12th
Official Party
Sponsored by
12.00am @Kudeta

14. AM
Saturday, December 12th
marketing innovation data
Retail is dead. Long live retail
Mudit Jaju
−
Head of eCommerce, Digital Data Partner, EMEA
MEC
Retail in the hyperdigital world
Pascal Malotti
−
Director Consulting Services
Valtech
The new power of celebrities
Céline Saint-Rémy
−
Co-Founder CEO
ZAM – Talent Agency
Personal Data protection: risks and opportunities for advertisers
Ludovic Levy
−
Vice President Big Data
Orange
M-Commerce opportunities
Philippe Lourenço
−
CEO
MisterBell
10.00am - 11.00am
9.00am - 10.00am
9.00am - 10.30am
10.00am - 1.00pm @Grand Auditorium
@Bach Room
@Apogée
@Congress Center
Short List : Marketing Innovation, Promo Direct, Brand Culture, Luxury
Private Leaders and Advertisers Breakfast for the Executive Summit
E-Commerce Official Open Speach
Conferences debates
Retail, E-Commerce, data, Social Media
the Hyperconnected consumers
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Cooperative Data, New strategy
for e-marketers?
Alexandre Barbé
−
Commercial Director
MediaMath
Connecting all the dots between channels: from mobile signals to cross
channel attribution, reinventing performance through data leverage
Thibault Naline
−
Business Manager Data Platform
RadiumOne
AM
Saturday, December 12th
marketing innovation data
@Grand Auditorium
PHILIPPE BONNET
−
CEO
Rapp France
Catherine michaud
−
CEO
Integer France
President
AACC Customer Marketing
SÉBASTIEN BROCANDEL
−
Executive Creative Director
PSCHHH
Maryse Mougin
−
Customer Relationship Marketing Manager
La Poste
ariel steinmann
−
Marketing Communication Director Online banking
BNP Paribas Hello bank!
Agency and Advertisers cooperation: will it come to an
end with the societal transformation?
panel
moderator
By invitation only

15. PM
Saturday, December 12th
marketing innovation data
Goodvertising, Because advertising is no good
Thomas Kolster
−
Mr. Goodvertising, author, speaker,
sustainability expert
Goodvertising Agency, UK
Luditech - Gamification and empowerment through technology
Daniel Da Hora
−
Chief Creative Officer
DH,LO Creative Boutique, Brazil
Gilles Babinet
−
President
Captain Dash
Marjorie Paillon
−
Founder
I Love Productions
Anchorwoman
France24
SUStainable development advertising
2.45pm - 4.30pm @Grand AuditoriumConferences debates
interview
of
Lunch
1.15pm - 2.30pm
1.00pm - 2.30pm
12.30pm - 1.15pm
@La Laiterie, Congress Center
@Black Pyramid, K2
@Atrium, Congress Center
Official Cristal Lunch
Private Lunch for the Executive Summit
Leadership Council Jury - Advetisers Grand Jury
Cocktail Reception
Sponsored by
Sponsored by
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By invitation only
Data and positive societal development
Stéphane Martin
−
Managing Director
ARPP, France
Dominique Wolton
−
Research Director
CNRS
Content is king
Alan Bradley
−
Managing Director
Zine
Advertising ethics QA
joint
presentation
PM
Saturday, December 12th
marketing innovation data
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Official Cristal Cocktail Reception
Awards Ceremony
Official Closing Dinner and After Party
Closing Speech by Chrisrian Cappe
| Promo Direct
| Brand Culture
| Marketing Innovation
| E-Commerce
| Luxury
| Advertisers Grand Prix
| NG’ADS Grand Prix
| Global Leadership Council Grands Cristal
| Journalists Grands Cristal
| Influencers Grands Cristal
| Grands Cristal
6.00pm - 7.00pm
7.00pm
9.00pm
@Atrium, Congress Center
@Grand Auditorium
@Cap Horn
Official Cristal Cocktail Reception
Frida Sundemo
−
Artist/Singer
Warner Music Group, UK

16. .....................................................................................................................................................................................................…………………………………….
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Private Leaders and Advertisers Brunch for the Executive Summit
Official Cristal Lunch
Private Lunch: Cristal Academy Members, Grand Advertisers Jury
Leadership Council
9.30am - 10.30am
1.00pm
1.00pm
@Cheval Blanc
@Mercure
@Chalet de Pierres
AM
Sunday, December 13th
By invitation only