Shops front sign boards & adds billboards location jordan irbid the university street 2015

ITS TIME
TO
CONTROL
BILLBOAR
D
ADVERTISI
N
ITSTIME
TO
CONTROL
BILLBOAR
D
ADVERTISI
N

LAWS FOR
URBAN
PLANNING
Dr. Nasser Abu Anzeh
Done by:
Noor Qteshat
Shomou al Jizawi

VISUAL
POLLUTIO
N
Location Jordan
Irbid
The university
street
length 1.3km
shops
front sign
boards
& adds
billboards

CONTENTS
 Definition of visual pollution
 Existing situation for the shops front sign
boards & adds billboards in the
university street
 Municipality regulations for the shops
front sign boards & adds billboards
 Proposal for a solution
 Propose role to solve the Problem

VISUAL POLLUTION
Visual pollution is an aesthetic issue
referring to the impacts of pollution that
impair one's ability to enjoy a view
ADVERTISING IS
 A mirror and shaper of public outlook
 A social behaviors and standards.
 A frequent criticism against advertising
is that THERE IS TOO MUCH OF IT
Billboards is a form of visual pollution has
been alleged as:
 A distraction for drivers
 Corrupting public taste
 Cluttering the land
 Boosting the infinite need of
Consumption
VISUAL
POLLUTION

While not necessarily posing a
risk to human health or the:
 Environment, visual pollution
 Reduces quality of life
 Reduces property values
 Limits outdoor activities that
Involve viewing the night sky
 Can impact people’s ability to sleep
VISUAL
POLLUTION
VISUAL POLLUTION

INTRODUCTION
 The purpose of this study is to provide
shop front design guideline to enhance
the appearance of the built environment
 Shop fronts should make a positive
contribution to the local environment by
respecting the predominant character of
the area and the proportions, character,
design details and materials of the
building into which they are set.
 Poorly designed and badly maintained
shop frontages tend to create a run-
down appearance of not just the
individual buildings, but of whole streets
and shopping areas
Case study

OBJECTIVES
 Advertising is compatible with the
intensity of use in each land use zone
and does not detrimentally affect the
appearance of adjoining land.
 Outdoor advertising does not cause
loss of amenity or have a detrimental
effect on the natural or built
environment or the safety, appearance
or efficiency of any public area.
 Maintain the architectural integrity and
unity of building facades, streetscapes
and street furniture by ensuring
advertising signs and structures are in
scale and proportion, complementing
the design criteria of individual
buildings, streetscapes and the like.
Case study

THE STUDY WILL
CONTENT
1. shops front sign board
2. shops street sign board
3. Street billboards
4. Buildings billboards
• building elevation
• building roof
Case study

LOCATION
FOR THE
STUDY
The university street – Irbid 1.3km

A
A
B
C
D
E
E
D
C
B
THE LOCATION

Negative effect on the townscape
ZONE A

Physical obstacle for pedestrian
ZONE A

Example of unacceptable use of
multiple signs
ZONE E

Examples of unacceptable
translation of the shop name
ZONE E
Examples of a sign with too many
information

Examples of exaggerated sign
EXAMPLES ON
VISUAL
POLLUTION
ZONE A ZONE A
ZONE D

Out of proportion billboards
ZONE E ZONE A
ZONE E
EXAMPLES ON
VISUAL
POLLUTION

Example of the unacceptable
multiplying of pavement boards
EXAMPLES ON
VISUAL
POLLUTION

Contrasting modern shop front treatments
to similar adjoining units resulting in poor
overall design quality
EXAMPLES ON
VISUAL
POLLUTION

THE MUNICIPALITY REGULATION
FOR THE SIGNAGE AND
BILLBOARD
‫القانون‬ ‫نص‬
‫الننظام‬ ‫معلومات‬.‫الرقم‬200976
‫النظام‬ ‫اسم‬:‫االعالن‬ ‫و‬ ‫الدعاية‬ ‫وسائل‬ ‫ترخيص‬ ‫نظام‬
‫البلدية‬ ‫ضمن‬‫مناطق‬ ‫حدود‬ ‫المادة‬ ‫بمقتضى‬ ‫صادر‬
2007()40)‫رقم‬ ‫البلديات‬ ‫قانون‬ ‫من‬(14)2009.
‫االعالن‬ ‫و‬ ‫الدعاية‬ ‫وسيلة‬:‫او‬ ‫كتاب‬ ‫او‬ ‫يافطه‬ ‫اي‬
‫بها‬ ‫يقصد‬ ‫اشاره‬ ‫او‬ ‫نقش‬ ‫او‬ ‫صوره‬ ‫او‬ ‫شعار‬ ‫او‬ ‫حرف‬
‫مهنة‬ ‫الي‬ ‫الترويج‬.
‫له‬ ‫المرخص‬:‫وسيل‬ ‫الستعمال‬ ‫ترخيص‬ ‫على‬ ‫الحاصل‬‫ة‬
‫النظام‬ ‫هذا‬ ‫الحكام‬ ‫وفقا‬ ‫االعالن‬ ‫و‬ ‫الدعاية‬.
‫المادة‬4
‫أ‬-‫حدود‬ ‫ضمن‬ ‫مهنة‬ ‫اي‬ ‫يمارس‬ ‫شخص‬ ‫الي‬ ‫يجوز‬ ‫ال‬
‫وسائل‬ ‫من‬ ‫وسيلة‬ ‫اي‬ ‫يستعمل‬ ‫ان‬ ‫البلدية‬ ‫مناطق‬
‫الال‬ ‫الترخيص‬ ‫على‬ ‫الحصول‬ ‫بعد‬ ‫اال‬ ‫االعالن‬ ‫و‬ ‫الدعاية‬‫زم‬
‫الغاية‬ ‫لهذه‬.
‫الدبلوماسية‬ ‫الهيئات‬ ‫و‬ ‫الحكومية‬ ‫المؤسسات‬ ‫على‬‫عند‬
‫التعليمات‬ ‫احكام‬ ‫مراعات‬ ‫اعالن‬ ‫وسيلة‬ ‫استعمال‬
‫الغاية‬ ‫لهذه‬ ‫الصادرة‬.
MUNICIPALITY
REGULATION

‫أ‬-‫يلي‬ ‫ما‬ ‫النظام‬ ‫هذا‬ ‫الحكام‬ ‫مخالفة‬ ‫تعتبر‬:
.1‫يمس‬ ‫ما‬ ‫االعالن‬ ‫و‬ ‫الدعاية‬ ‫وسيلة‬ ‫تتضمن‬ ‫أن‬
‫مع‬ ‫يتنافى‬ ‫او‬ ‫الديني‬ ‫او‬ ‫القومي‬ ‫الشعور‬
‫العام‬ ‫النظام‬ ‫و‬ ‫العامة‬ ‫االداب‬.
.2‫بطال‬ ‫المتعلق‬ ‫البلدية‬ ‫بطلب‬ ‫التقيد‬ ‫عدم‬‫ء‬
‫تعديلها‬ ‫او‬ ‫اصالحها‬ ‫او‬ ‫االفته‬.
‫الحكام‬ ‫مخالفات‬ ‫اي‬ ‫له‬ ‫المرخص‬ ‫ارتكب‬ ‫اذا‬
‫التعليمات‬ ‫او‬ ‫الترخيص‬ ‫شروط‬ ‫او‬ ‫النظام‬ ‫هذا‬
‫خالل‬ ‫المخالفة‬ ‫ازالة‬ ‫بضرورة‬ ‫اخطاره‬ ‫فيتم‬
‫ذلك‬ ‫بخالف‬ ‫و‬ ‫االخطار‬ ‫في‬ ‫له‬ ‫المحددة‬ ‫المدة‬
‫نفقته‬ ‫عل‬ ‫ازالتها‬ ‫تتم‬.
‫الصي‬ ‫باعمال‬ ‫قيامها‬ ‫حال‬ ‫في‬ ‫للبلدية‬ ‫يجوز‬‫او‬ ‫انة‬
‫وسيلة‬ ‫مكان‬ ‫تغير‬ ‫ان‬ ‫عامة‬ ‫اشغال‬ ‫مشاريع‬
‫بذلك‬ ‫له‬ ‫المرخص‬ ‫بعداعالم‬ ‫االعالن‬ ‫و‬ ‫الدعاية‬.
FOR THE SIGNAGE AND
BILLBOARD
MUNICIPALITY
REGULATION

‫د‬ ‫تالفة‬ ‫واعالن‬ ‫دعاية‬ ‫وسيلة‬ ‫اي‬ ‫تزيل‬ ‫ان‬ ‫للبلدية‬‫ون‬
‫تقري‬ ‫على‬ ‫بناء‬ ‫ذلك‬ ‫و‬ ‫له‬ ‫المرخص‬ ‫اعالم‬ ‫الى‬ ‫الحاجة‬‫ر‬
‫يشكلها‬ ‫اشخاص‬ ‫ثالث‬ ‫من‬ ‫مؤلفة‬ ‫لجنة‬ ‫من‬ ‫مقدم‬
‫الغاية‬ ‫لهذه‬ ‫الرئيس‬.
‫هذا‬ ‫الحكام‬ ‫وفقا‬ ‫الممنوح‬ ‫الترخيص‬ ‫الغاء‬ ‫للبلدية‬
‫غير‬ ‫معلومات‬ ‫الى‬ ‫استنادا‬ ‫منح‬ ‫انه‬ ‫ثبت‬ ‫اذا‬ ‫النظام‬
‫صحيحة‬.
‫م‬ ‫كل‬ ‫عن‬ ‫سنويا‬ ‫تدفع‬ ‫االعالن‬ ‫و‬ ‫الدعاية‬ ‫وسائل‬ ‫رسوم‬‫تر‬
‫مربع‬.
‫السنوية‬ ‫الرسوم‬ ‫على‬ ‫امثله‬
‫اليافطة‬20‫دينار‬
‫بناء‬ ‫موقع‬ ‫الفتة‬25‫دينار‬
‫المبنى‬ ‫سطح‬ ‫على‬ ‫اعالنية‬ ‫الفته‬15‫دينار‬
‫انارة‬ ‫عمود‬ ‫على‬ ‫اعالنية‬ ‫الفته‬25‫دينار‬
‫مبتكره‬ ‫و‬ ‫مميزه‬ ‫اعالن‬ ‫الفتة‬25‫دينار‬
‫ا‬ ‫الترخيص‬ ‫عن‬ ‫الثانية‬ ‫الفئه‬ ‫بلديات‬ ‫تستوفي‬‫ي‬
‫السنوية‬ ‫الرسوم‬ ‫نصف‬ ‫اعالن‬ ‫و‬ ‫دعاية‬ ‫وسيلة‬
‫عليها‬ ‫المنصوص‬.
FOR THE SIGNAGE AND
BILLBOARD
MUNICIPALITY
REGULATION

 McDonald's is the world's only blue
Mac is in Arizona. Officials say that
the yellow logo is not commensurate
with the overall color of the city
INTERNATIONAL
REGULATIONS
McDonalds on the Champs Elysees,
in white arches
MacDonald in Bruges in white arches

FRONT SHOP
SIGN BOARD PROPOSAL
FOR SHORT DESIGN
GUIDE
Introduction
 Sign - Any display board, wall, screen,
object or part thereof, used to
announce, declare, demonstrate,
display or otherwise present a message
and attract the attention of the public
 The design guide will take in conceder
1. Shop owners & developers
2. Townscape
3. Landscape
4. Architectural styles of the town.
5. Street users
 pedestrian
 Driving
SHORT DESIGN
GUIDE

• The sign located out of the street and will not block
the pedestrian way
• The aliment of the sign with the street
• The sign shouldn’t block any traffic sign or be
blocked by landscape
Unacceptable
Acceptable
SHORT DESIGN
GUIDE

Height 2.5m
Max size 2.5*2.5
Use mutt
material
The billboard
should be decline
SHORT DESIGN
GUIDE

• This kind of signs are forbidden for blocking the
pedestrians way and the driver vision
• The way that the sign is placed is unacceptable
• Billboards & signs shouldn’t be fixed on
Landscape
SHORT DESIGN
GUIDE

• Size depend on the
middle street
island .
• It should be fixed
in the ground.
• It should not fixed
to landscape>
It should be decline
not perpendicular
to the street.
It shouldn’t block
the view
sign
traffic
zebra crossing
SHORT DESIGN
GUIDE

balcony
Front sign
board
Shop entrance
half balcony
Diff.
projection
Diff. size
Diff.
proportion
Diff.
elevation
Hidden balcony
closed balcony
glazed balcony
PROPOSAL
SHORT DESIGN
GUIDE

• Signs shouldn’t change the architectural style
(blocked the balcony )
• All signs should be in the same size
• All signs should be use similar materials
• All signs should be aliened on the same height
• All signs should have the same projection
SHORT DESIGN
GUIDE

• The size of writing should be readable
• The since should be contain the least needed
information
SHORT DESIGN
GUIDE
• All signs are forbidden on the circles
Cause they distract the drivers

• The material is unacceptable
• The colors are extremes and causes distraction
SHORT DESIGN
GUIDE
• This kind of signs are forbidden

FRONT SHOP
SIGN BOARD PROPOSAL
FOR SHORT DESIGN
GUIDE
The Purpose of this Design Guide:
 Provide Guidance to shop owners and
developers in Irbid who are have or
want to make shop signs or add
billboards.
 The shop sign board is an important
part of our townscape and can change
the look of the city (positively or
negatively)
 There is no respect to the Landscape
of the street because they hang the
signs on it and some signs hide the
view of the landscape
 There is no care for the architectural
style or proportions which effect the
townscape
short design
guide

FRONT SHOP
SIGN BOARD PROPOSAL
FOR SHORT DESIGN
GUIDE
 The guide will give details for some
basic principles that should be
followed when designing shop sign or
billboards for existing business or new
once
 To make sure that existing &new shop
fronts within Irbid are successful and
also harmonious with the character of
the townscape
 The guide will give details on
1.design
2.Setting
3.Proportion
4.Light
5.Coloring
6.Littering
SHORT DESIGN
GUIDE

Category General law Specific
details
THE LAW WILL
BE APPLIED
TO
1.Shop sign boards .
2.Adds billboards.
Existing and new
once.
PERMIT
REQUIREMEN
TS
1.All the new one
2.Modifications on existing
3.Demolition of existing
4.Changing location or
details.
INFORMATION
REQUIRED ON
PLANS
1.Building dimensions and
location
2.Size and location of the
proposed sign
3.Size and location of all the
existing signs on the
property
4.Elevations showing the
height, size and design of
all proposed sign
5.Provide structural details
1. Complete set
of plans
2. Presenting
the sign
plans with the
building plans
for the license
STRUCTURAL
DETAILS
1. Construction of the
proposed sign
1. Method of
attachment to the
existing building
(for wall,
projecting, or roof

BASIC PRINCIPLE Specific details
Any fabric signs, or inflatable signs and
the like, is not permitted
In special cases they will
need special permission
Advertising on any landscape is not
permitted
Like garbage bin or public
nature or roundabout
Signs shall not extend over street
boundaries
No exceptions
Any sign have an adverse impact on
traffic lights, or obstruct motorists’ vision
at an intersection is not be permitted
No exceptions
Huge roof sign is not permitted in the
city center, and need special permission
for it.
Its not accepted to put signs
perpendicular or vertical on the street.
No exceptions
Its not accepted to glow any paper add
on the walls, traffic signs, or public
landscape in the street.
No exceptions
perpendicular signs on the building
elevation need special permit.
The municipality have the right to
remove any old, damaged or not
accepted sign without informing the
owner.
By law
the municipality can remove or change
location for a sign if the location needed
for official work after informing the
owner
By law

SUCCESSFUL
SIGN & HARMONIOUS WITH
TOWNSCAPE
Specific details
The owner can get permission to adjust the
proportion and angle of the sign to be seen &
successful (while not effecting other
elements in a bad way.
In special cases they
will need special
permission
Its forbidden to hang a sign that block the
view of the next shop sign or traffic sign.
Like garbage bin or
public nature or
roundabout
The municipality can change the color,
design or size of the sign to be harmonies
with the townscape style.
No exceptions
The design should Taking into confederation
the architectural character of the building,
colors, materials and construction
No exceptions
REQUIREMENT FOR THE SIGN Specific details
Design, size, dimensions, location and type
of advertising sign or structure
Any sign fixed without
permission can be
removed
Means of construction and maintenance of
the structure
permission can be
removed
Height of any sign or structure above the
footpath
permission can be
removed
Scaled drawings of existing advertising Any sign fixed without
permission can be
removed

Categor
y
General law Specific details
Design 1. Architectural features of
the building should be
considered in the design of
the advertising sign or
structure.
2. Sign panels used to
identify the name or nature
of the business.
3. Materials chosen should
harmonies with the
building
4. Minimalist information on
the sign
5. The sign should be in the
middle of the shop
interface
6. Its allowed to have one
sign on the front of the
shop and any extra signs
need special permission.
1. The sign
shouldn’t hide
any
architectural
slot behind
2. There should
be harmony
between the
sign
dimensions
and size and
the size of the
shop interface
3. Its not allowed
to put any
banner that will
stand in the
way of
pedestrians on
the sidewalks

Category General law Specific details
LETTERI
NG
1. Lettering should not
be too large or
obtrusive
2. Lettering on signs to
identify premises to
motorists should be
clear and contain the
minimum necessary
information
3. Light colored lettering
on a dark background
is preferred as the
optical contrast makes
it easier for motorists
and visually impaired
people to read
1. Writing in one
language and
not translated to
any other
language
without special
permission.
2. The writing
should be clear
and its size is
not exaggerated

Category General law Specific details
LIGHTIN
G OF
SIGNS
1. If lighting of a shop front is
proposed it should be of a high
design quality either consisting of
internal lit individual cornice and
above the fascia detail
2. The panel lighting can be
suitable and do not cause
distractions or any harm to drivers
or pedestrians
3. The sign lighting shouldn't
illuminated or interferes with the
effectiveness of obscures an
official traffic sign and traffic signal
4. All wiring should be concealed
rather than placed along the fascia
head.
5. Signs which contain
illuminated by any flashing,
intermittent, or moving light or
lights including animated or
scrolling advertising, are prohibited
except those giving public service
information such as time, date,
temperature, weather, or similar
information
1. If lighting of a shop
front is proposed it
should be of a high
design quality either
consisting of internal lit
individual cornice and
above the fascia detail
2. The panel lighting
can be suitable and do
not cause distractions
or any harm to drivers
or pedestrians

LAW
ENFORCEMENT
stage one
First year
he license payment will
be canceled and the
removing and fixing of
the new sign will be
covered by the
municipality
• The first &
second year will be
an encouragement
procedure by:
Stage two
Second year
The license payment
will be 50% only and the
removing and fixing of
the new sign will be
covered by the
municipality
• The first &
second year will be
an encouragement
procedure by:
Stage three
Third year
Third year: any one who
don’t change his sign to
the new regulation will
pay fine.
Pay fine for
irreguler work

LAW
ENFORCEMENT
stage one
First year
he license payment will be
canceled and the removing and
fixing of the new sign will be
covered by the municipality
• The first &
second year will be
an encouragement
procedure by:
Stage two
Second year
The license payment will be
50% only and the removing
and fixing of the new sign will
be covered by the municipality
• The first &
second year will be
an encouragement
procedure by:
Stage three
Third year
Third year: any one who don’t
change his sign to the new
regulation will pay fine.
Pay fine for irregular
work
Category Free annul renewal Specific details
Front shop sign 60 JD per m2
Building construction sign 50 JD per m2
Roof sign 75 JD per m2
Creative sign or billboard 50 JD per m2
Separated construction
billboard on the side of
the street
50 JD per m2
island of the street
 The shop front sign & the advertising billboards fees paid
annually for each square meter.
 The fees will increase
 third year 20%
 Fourth year 20%

3rd time2nd time1st timeelement
Fine (700)
municipality
Remove it
on owner
coast
Fine (200)
municipality
Remove it on
owner coast
Warning
municipality
Remove it on
owner coast
Putting (adds&sign)
on roundabout
Fine (200)
municipality
Remove it
on owner
coast
Fine (150)
municipality
Remove it on
owner coast
Warning
municipality
Remove it on
owner coast
Hanging
(adds&sign) on
landscape
Fine (200)
municipality
Remove it
on owner
coast
Fine (100)
municipality
Remove it on
owner coast
Warning
municipality
Remove it on
owner coast
Hanging (adds&sign)
on electrical or
telephone structure
Fine (800)
municipality
Remove it
on owner
coast
Fine (200)
municipality
Remove it on
owner coast
Warning
municipality
Remove it on
owner coast
Putting extra front
shop signs
Fine (250)
municipality
Remove it
on owner
coast
Fine (100)
municipality
Remove it on
owner coast
Warning
municipality
Remove it on
owner coast
Hanging fabric adds
perpendicular with
the street
violation of the provisions of this Regulation, the
following:
SHORT DESIGN
GUIDE

 References
 “HEY! LOOK AT ME!”: A GLANCE AT TEXAS’S BILLBOARD REGULATION
AND WHY ALL ROADS LEAD TO COMPROMISE (TEXAS’S BILLBOARD
REGULATION)
 Shop Front Design Guidelines Planning customer guidelines (
 English Historic Towns Forum (1991) Shop fronts &
 Advertisements in Historic Towns English Historic Towns
 Forum (1993) Book of Details and Good Practice in Shop front Design. Bath
 SIGN MANUAL PURPOSE LA.DBS
 Waverley Development Control Plan 2010
 Advertising and Signage(Waverley Development Control Plan 2010)
 Municipal Control of Signs JAMES A. COON LOCAL GOVERNMENT
TECHNICAL SERIES.
 REGULATION FOR THE CONTROL OF NORTH CAROLINA DEPARTMENT
OF TRANSPORTATION STATE ROAD MAINTANANCE UNIT.
 SHOP FRONTS (A guide for owners and occupiers) Penwith District Council
 Shop fronts, Blinds and Signs - A Guide to their Design
 shopfronts in context advertisements policies & legislation LONDON

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