2/20/15	
  
1	
  
TURN	
  CELL	
  
PHONES	
  OFF	
  
NO	
  VIDEO	
  
OR	
  AUDIO	
  
TAPING	
  
o  Please	
  write	
  them	
  down	
  
o  Hold	
  them	
  6ll	
  we	
  finish	
  a	
  sec6on	
  
o  If	
  terminology	
  is	
  being	
  used	
  that	
  
you	
  don’t	
  understand,	
  raise	
  your	
  
hand	
   and	
   we’ll	
   rephrase	
   what’s	
  
being	
  said	
  
QUESTIONS?	
  
HOUSEKEEPING	
  
Download	
  Handout	
  at	
  
www.unfranchisetraining.com	
  
2/20/15	
  
2	
  
SHOP.COM	
  is	
  making	
  a	
  name	
  for	
  itself.	
  	
  	
  
Leverage	
  the	
  media	
  coverage	
  with	
  your	
  customers	
  and	
  prospects	
  
	
  
#	
  46	
  ON	
  SOCIAL	
  MEDIA	
  ON	
  2015	
  TOP	
  500	
  
Internet	
  Retailer	
  Top	
  500	
  
	
  
18th	
  Fastest-­‐Growing	
  Mobile	
  Retailer	
  in	
  2015	
  
Internet	
  Retailer	
  Mobile	
  500	
  
	
  
#57	
  TOP	
  100	
  WEB	
  RETAILERS	
  FOR	
  2014	
  
Internet	
  Retailer	
  Top	
  500	
  
	
   	
  
FASTEST	
  GROWING	
  MOBILE	
  COMMERCE	
  RETAILER	
  
Internet	
  Retailer	
  Mobile	
  500	
  
	
  
Market	
  America	
  &	
  SHOP.COM	
  receives	
  the	
  BBB	
  Torch	
  
Award	
  for	
  Marketplace	
  Ethics	
  
-­‐	
  Be[er	
  Business	
  Bureau	
  	
  
2/20/15	
  
3	
  
Market	
  America	
  &	
  SHOP.COM	
  ranked	
  in	
  the	
  Top	
  50	
  
performing	
  privately	
  held	
  companies	
  	
  
-­‐	
  Triad	
  Business	
  Journal	
  
Market	
  America	
  &	
  SHOP.COM	
  ranked	
  in	
  the	
  Top	
  50	
  
performing	
  privately	
  held	
  companies	
  	
  
-­‐	
  Triad	
  Business	
  Journal	
  
2/20/15	
  
4	
  
Begin by Prepping Your Brand
2/20/15	
  
5	
  
2/20/15	
  
6	
  
www.yourawesomedomain.com
2/20/15	
  
7	
  
2/20/15	
  
8	
  
Brick and Mortar Click and Orderto	
  
2/20/15	
  
9	
  
You’re Already Spending It…
Why Not Convert Your Spending Into Earning?
Income	
  and	
  Household	
  StaBsBcs	
  
The	
  following	
  is	
  from	
  the	
  Bureau	
  of	
  Labor	
  Sta6s6cs,	
  Table	
  1400	
  Consumer	
  Expenditures	
  2013,	
  based	
  on	
  consumer	
  unit	
  www.bls.gov/cex	
  	
  
$63,784 $56,352 $51,100AVERAGE
CONSUMER UNIT
CHARACTERISTICS:
INCOME	
  BEFORE	
  
TAXES	
  
INCOME	
  AFTER	
  
TAXES	
  
TOTAL	
  AVERAGE	
  
ANNUAL	
  
EXPENDITURES	
  
AVERAGE
NUMBER IN
CONSUMER UNIT:
People	
  
2.5
Children	
  
under	
  18	
  
0.6
Adults	
  65	
  and	
  
older	
  
0.3
Earners	
  
1.3
Vehicles	
  
1.9
Women	
  
53
Men	
  
47
How	
  does	
  your	
  monthly	
  spending	
  compare	
  to	
  the	
  
average	
  monthly	
  spending?	
  
Food	
  
Housing	
  
Apparel	
  	
  &	
  Service	
  
Transporta6on	
  
Healthcare	
  
Entertainment	
  
Personal	
  Care	
  
Product	
  &	
  Service	
  
Reading	
  
MISCELLANEOUS	
  
Annual	
  Total
$18,750
Monthly	
  Total
$1,562
Later,	
  you	
  will	
  go	
  through	
  a	
  simple	
  exercise	
  to	
  iden6fy	
  how	
  your	
  monthly	
  spending	
  compares	
  to	
  the	
  average	
  spending.	
  	
  	
  
2/20/15	
  
10	
  
Complete the
SHOPPING ANNUITY®
ASSESSMENT
Download	
  at:	
  	
  
www.shoppingannuity.com	
  	
  
	
  
The	
  Shopping	
  Annuity	
  Assessment	
  will:	
  
q Iden6fy	
  which	
  products	
  you	
  use	
  that	
  
could	
  be	
  replaced	
  by	
  the	
  company’s	
  
exclusive	
  brands	
  
q Iden6fy	
  which	
  of	
  your	
  spending	
  could	
  
be	
  redirected	
  to	
  SHOP.COM	
  
	
  
	
  	
  	
  
IDENTIFY BV PRODUCTS
Exclusive
Start	
  idenBfying	
  which	
  of	
  the	
  
company’s	
  exclusive	
  brands	
  you	
  
could	
  use	
  instead	
  of	
  other	
  brands	
  to	
  
fund	
  your	
  Shopping	
  Annuity®.	
  
Brands
BETTER	
  
PRODUCTS	
  
BETTER	
  
PRICES	
  
CASHBACK!	
  
2/20/15	
  
11	
  
31	
  
BeUer	
  Product,	
  BeUer	
  Price	
  
BeUer	
  Product,	
  BeUer	
  Price	
  
OMEGA III
BeUer	
  Product,	
  BeUer	
  Price	
  
2/20/15	
  
12	
  
Create IBV with
PARTNER STORES
CHANGE	
  HOW	
  YOU	
  BUY	
  
ALL	
  OTHER	
  BRANDS	
  AND	
  
PRODUCTS	
  DIRECTLY	
  
FROM	
  OTHER	
  
ESTABLISHMENTS	
  	
  
TO	
  	
  
BUYING	
  THEM	
  
THROUGH	
  YOUR	
  OWN	
  	
  
SHOP.COM	
  WEBSITE!	
  	
  
Download	
  at	
  
www.shoppingannuity.com	
  	
  
	
  
The	
  Shopping	
  Annuity®	
  Assessment	
  will	
  help	
  you	
  
idenBfy:	
  
q Your	
  regular	
  monthly	
  spending	
  
q Your	
  annual	
  spending	
  triggered	
  by	
  events,	
  
occasions	
  and	
  	
  special	
  purchases.	
  	
  
(i.e:	
  Mother’s	
  Day,	
  birthday	
  etc.)	
  
q How	
  you	
  can	
  change	
  your	
  habits	
  to	
  shopping	
  
through	
  your	
  SHOP.COM	
  website	
  to	
  fund	
  your	
  
Shopping	
  Annuity.	
  	
  
Complete the
SHOPPING ANNUITY®
ASSESSMENT
IDENTIFY YOUR REGULAR SPENDING
2/20/15	
  
13	
  
IDENTIFY YOUR ANNUAL SPENDING
ApparelDepartment StoresSports & OutdoorsHome and GardenOffice SuppliesElectronics, Toys & GamesConsumables
2/20/15	
  
14	
  
2/20/15	
  
15	
  
You and your customers gain
access to over 3,000 stores
Your cashback program
Pays!
2/20/15	
  
16	
  
$1,366,709.82
$1,620,759.41
Cashback Payout
2013 2014June	
  of	
  2013	
  
June	
  of	
  2014	
  
2/20/15	
  
17	
  
2/20/15	
  
18	
  
2/20/15	
  
19	
  
2/20/15	
  
20	
  
2/20/15	
  
21	
  
2/20/15	
  
22	
  
2/20/15	
  
23	
  
•  New	
  Deal	
  Central	
  
•  New	
  Deal	
  Central	
  
2/20/15	
  
24	
  
Samsung Television
2/20/15	
  
25	
  
2/20/15	
  
26	
  
2/20/15	
  
27	
  
2/20/15	
  
28	
  
2/20/15	
  
29	
  
2/20/15	
  
30	
  
Higher & Instant Cashback & IBV
with Great Prices!
2/20/15	
  
31	
  
4% 4% 0% 2%
4% 4% 0.5% 4%
5%
20%
2/20/15	
  
32	
  
More than Office Supplies…
We expanded to home electronics!
2/20/15	
  
33	
  
PRICES!
5%
7%
2/20/15	
  
34	
  
•  We	
  added	
  hundreds	
  of	
  top	
  
selling	
  Products	
  you	
  would	
  
find	
  in	
  your	
  pantry	
  	
  
	
  
•  From	
  categories	
  like	
  Asian	
  ,	
  
Hispanic,	
  Italian	
  &	
  Canned	
  
Goods,	
  Cleaning	
  needs	
  ,	
  
baby	
  food,	
  beverages,	
  
Quick	
  on	
  the	
  go	
  meals.	
  
	
  
•  We	
  offer	
  a	
  wide	
  selecBon	
  
of	
  Organic	
  ,	
  Vegan	
  ,Gluten	
  
free,	
  Low	
  sodium,	
  Low	
  
glycemic.	
  
2/20/15	
  
35	
  
Now	
  In	
  the	
  
SHOPPING	
  
Advisor	
  
2%
15%
2/20/15	
  
36	
  
2/20/15	
  
37	
  
markm@shop.com	
  
2/20/15	
  
38	
  
2/20/15	
  
39	
  
Animated or Static?
Mens Shoes
Search from one of the following
search engines:
2/20/15	
  
40	
  
Mens	
  Shoes	
  
ShopBuddy	
  now	
  iden6fies	
  
all	
  partner	
  stores	
  with	
  
coupons	
  and	
  deals,	
  even	
  
from	
  stores	
  you	
  didn’t	
  
know	
  were	
  partners	
  
Mens	
  Shoes	
  
In	
  order	
  for	
  cashback/IBV	
  to	
  
work	
  from	
  search	
  engines,	
  you	
  
have	
  to	
  click	
  on	
  “Earn	
  Cashback	
  
Now”	
  link.	
  
2/20/15	
  
41	
  
Get all up to date deals from any partner
store as you shop online from SHOP.COM
2/20/15	
  
42	
  
2/20/15	
  
43	
  
2/20/15	
  
44	
  
2/20/15	
  
45	
  
You can use eGifts to facilitate a customer incentive or special. For example, “This month
only, when you purchase 4 large OPC-3, you’ll get your fifth one free” and you send the e-
gift as the method to give the customer the free one."
2/20/15	
  
46	
  
2/20/15	
  
47	
  
2/20/15	
  
48	
  
2/20/15	
  
49	
  
2/20/15	
  
50	
  
Sometimes people ask you for your
recommendations and it requires you
to recommend multiple products.
Sometimes, you host an event and
people don’t purchase everything that
is recommended to them…but may do
so online when they get home. How
do you make the product
recommendation & purchase easier?	
  
2/20/15	
  
51	
  
SO HOW DO YOU DO IT?
CLICK ON “TRENDS” AT THE TOP OF YOUR SHOP.COM WEBSITE
CLICK ON “CREATE A TREND”
CREATE A NEW TREND
CHOOSE A NAME THAT IS RELEVANT TO THE CUSTOMER IT’S INTENDED FOR
GIVE IT A DESCRIPTION / MESSAGE
ADD PRODUCTS
SEARCH FOR PRODUCTS ON THE RIGHT
DRAG THE PICTURES OF THE PRODUCTS YOU WANT INTO THE TREND SHOP
2/20/15	
  
52	
  
“SAVE” & “PUBLISH”
ONCE YOU’VE ADDED ALL OF THE PRODUCTS YOU WANT, SAVE IT AND PUBLISH IT!
CLICK ON “VIEW TREND”
CHECK OUT YOUR AWESOME TREND SHOP!
NICE LITTLE COLLAGE, AWESOME DESCRIPTION, EASY TO ORDER PRODUCTS IN ONE
PLACE!
SHARE YOUR TREND SHOP
SEND THEM A LINK TO YOUR PAGE OR CLICK ON “SHARE THIS TREND”
GREAT WAY TO SEND A PRODUCT RECOMMENDATIONS OR TO SHARE YOUR FAVORITE
PRODUCTS
2/20/15	
  
53	
  
MIX AND MATCH BV & IBV PRODUCTS
IT’S THE EXACT SAME PROCESS!
2/20/15	
  
54	
  

shop com features to customers feb 2015

  • 1.
    2/20/15   1   TURN  CELL   PHONES  OFF   NO  VIDEO   OR  AUDIO   TAPING   o  Please  write  them  down   o  Hold  them  6ll  we  finish  a  sec6on   o  If  terminology  is  being  used  that   you  don’t  understand,  raise  your   hand   and   we’ll   rephrase   what’s   being  said   QUESTIONS?   HOUSEKEEPING   Download  Handout  at   www.unfranchisetraining.com  
  • 2.
    2/20/15   2   SHOP.COM  is  making  a  name  for  itself.       Leverage  the  media  coverage  with  your  customers  and  prospects     #  46  ON  SOCIAL  MEDIA  ON  2015  TOP  500   Internet  Retailer  Top  500     18th  Fastest-­‐Growing  Mobile  Retailer  in  2015   Internet  Retailer  Mobile  500     #57  TOP  100  WEB  RETAILERS  FOR  2014   Internet  Retailer  Top  500       FASTEST  GROWING  MOBILE  COMMERCE  RETAILER   Internet  Retailer  Mobile  500     Market  America  &  SHOP.COM  receives  the  BBB  Torch   Award  for  Marketplace  Ethics   -­‐  Be[er  Business  Bureau    
  • 3.
    2/20/15   3   Market  America  &  SHOP.COM  ranked  in  the  Top  50   performing  privately  held  companies     -­‐  Triad  Business  Journal   Market  America  &  SHOP.COM  ranked  in  the  Top  50   performing  privately  held  companies     -­‐  Triad  Business  Journal  
  • 4.
    2/20/15   4   Beginby Prepping Your Brand
  • 5.
  • 6.
  • 7.
  • 8.
    2/20/15   8   Brickand Mortar Click and Orderto  
  • 9.
    2/20/15   9   You’reAlready Spending It… Why Not Convert Your Spending Into Earning? Income  and  Household  StaBsBcs   The  following  is  from  the  Bureau  of  Labor  Sta6s6cs,  Table  1400  Consumer  Expenditures  2013,  based  on  consumer  unit  www.bls.gov/cex     $63,784 $56,352 $51,100AVERAGE CONSUMER UNIT CHARACTERISTICS: INCOME  BEFORE   TAXES   INCOME  AFTER   TAXES   TOTAL  AVERAGE   ANNUAL   EXPENDITURES   AVERAGE NUMBER IN CONSUMER UNIT: People   2.5 Children   under  18   0.6 Adults  65  and   older   0.3 Earners   1.3 Vehicles   1.9 Women   53 Men   47 How  does  your  monthly  spending  compare  to  the   average  monthly  spending?   Food   Housing   Apparel    &  Service   Transporta6on   Healthcare   Entertainment   Personal  Care   Product  &  Service   Reading   MISCELLANEOUS   Annual  Total $18,750 Monthly  Total $1,562 Later,  you  will  go  through  a  simple  exercise  to  iden6fy  how  your  monthly  spending  compares  to  the  average  spending.      
  • 10.
    2/20/15   10   Completethe SHOPPING ANNUITY® ASSESSMENT Download  at:     www.shoppingannuity.com       The  Shopping  Annuity  Assessment  will:   q Iden6fy  which  products  you  use  that   could  be  replaced  by  the  company’s   exclusive  brands   q Iden6fy  which  of  your  spending  could   be  redirected  to  SHOP.COM           IDENTIFY BV PRODUCTS Exclusive Start  idenBfying  which  of  the   company’s  exclusive  brands  you   could  use  instead  of  other  brands  to   fund  your  Shopping  Annuity®.   Brands BETTER   PRODUCTS   BETTER   PRICES   CASHBACK!  
  • 11.
    2/20/15   11   31   BeUer  Product,  BeUer  Price   BeUer  Product,  BeUer  Price   OMEGA III BeUer  Product,  BeUer  Price  
  • 12.
    2/20/15   12   CreateIBV with PARTNER STORES CHANGE  HOW  YOU  BUY   ALL  OTHER  BRANDS  AND   PRODUCTS  DIRECTLY   FROM  OTHER   ESTABLISHMENTS     TO     BUYING  THEM   THROUGH  YOUR  OWN     SHOP.COM  WEBSITE!     Download  at   www.shoppingannuity.com       The  Shopping  Annuity®  Assessment  will  help  you   idenBfy:   q Your  regular  monthly  spending   q Your  annual  spending  triggered  by  events,   occasions  and    special  purchases.     (i.e:  Mother’s  Day,  birthday  etc.)   q How  you  can  change  your  habits  to  shopping   through  your  SHOP.COM  website  to  fund  your   Shopping  Annuity.     Complete the SHOPPING ANNUITY® ASSESSMENT IDENTIFY YOUR REGULAR SPENDING
  • 13.
    2/20/15   13   IDENTIFYYOUR ANNUAL SPENDING ApparelDepartment StoresSports & OutdoorsHome and GardenOffice SuppliesElectronics, Toys & GamesConsumables
  • 14.
  • 15.
    2/20/15   15   Youand your customers gain access to over 3,000 stores Your cashback program Pays!
  • 16.
    2/20/15   16   $1,366,709.82 $1,620,759.41 CashbackPayout 2013 2014June  of  2013   June  of  2014  
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
    2/20/15   23   • New  Deal  Central   •  New  Deal  Central  
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
    2/20/15   30   Higher& Instant Cashback & IBV with Great Prices!
  • 31.
    2/20/15   31   4%4% 0% 2% 4% 4% 0.5% 4% 5% 20%
  • 32.
    2/20/15   32   Morethan Office Supplies… We expanded to home electronics!
  • 33.
  • 34.
    2/20/15   34   • We  added  hundreds  of  top   selling  Products  you  would   find  in  your  pantry       •  From  categories  like  Asian  ,   Hispanic,  Italian  &  Canned   Goods,  Cleaning  needs  ,   baby  food,  beverages,   Quick  on  the  go  meals.     •  We  offer  a  wide  selecBon   of  Organic  ,  Vegan  ,Gluten   free,  Low  sodium,  Low   glycemic.  
  • 35.
    2/20/15   35   Now  In  the   SHOPPING   Advisor   2% 15%
  • 36.
  • 37.
  • 38.
  • 39.
    2/20/15   39   Animatedor Static? Mens Shoes Search from one of the following search engines:
  • 40.
    2/20/15   40   Mens  Shoes   ShopBuddy  now  iden6fies   all  partner  stores  with   coupons  and  deals,  even   from  stores  you  didn’t   know  were  partners   Mens  Shoes   In  order  for  cashback/IBV  to   work  from  search  engines,  you   have  to  click  on  “Earn  Cashback   Now”  link.  
  • 41.
    2/20/15   41   Getall up to date deals from any partner store as you shop online from SHOP.COM
  • 42.
  • 43.
  • 44.
  • 45.
    2/20/15   45   Youcan use eGifts to facilitate a customer incentive or special. For example, “This month only, when you purchase 4 large OPC-3, you’ll get your fifth one free” and you send the e- gift as the method to give the customer the free one."
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
    2/20/15   50   Sometimespeople ask you for your recommendations and it requires you to recommend multiple products. Sometimes, you host an event and people don’t purchase everything that is recommended to them…but may do so online when they get home. How do you make the product recommendation & purchase easier?  
  • 51.
    2/20/15   51   SOHOW DO YOU DO IT? CLICK ON “TRENDS” AT THE TOP OF YOUR SHOP.COM WEBSITE CLICK ON “CREATE A TREND” CREATE A NEW TREND CHOOSE A NAME THAT IS RELEVANT TO THE CUSTOMER IT’S INTENDED FOR GIVE IT A DESCRIPTION / MESSAGE ADD PRODUCTS SEARCH FOR PRODUCTS ON THE RIGHT DRAG THE PICTURES OF THE PRODUCTS YOU WANT INTO THE TREND SHOP
  • 52.
    2/20/15   52   “SAVE”& “PUBLISH” ONCE YOU’VE ADDED ALL OF THE PRODUCTS YOU WANT, SAVE IT AND PUBLISH IT! CLICK ON “VIEW TREND” CHECK OUT YOUR AWESOME TREND SHOP! NICE LITTLE COLLAGE, AWESOME DESCRIPTION, EASY TO ORDER PRODUCTS IN ONE PLACE! SHARE YOUR TREND SHOP SEND THEM A LINK TO YOUR PAGE OR CLICK ON “SHARE THIS TREND” GREAT WAY TO SEND A PRODUCT RECOMMENDATIONS OR TO SHARE YOUR FAVORITE PRODUCTS
  • 53.
    2/20/15   53   MIXAND MATCH BV & IBV PRODUCTS IT’S THE EXACT SAME PROCESS!
  • 54.