1.
Ali Abbas (Leader) BSc-351
Rana Turab Ali BSc-352
Muhammad Usman BSc-416
Asjad Habib BSc- 417

2.
Nike
Nike, Inc., formerly (1964–78) Blue Ribbon Sports, American
sportswear company headquartered in Beaverton, Oregon. It was
founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-
and-field coach at the University of Oregon, and his former
student Phil Knight. They opened their first retail outlet in 1966 and
launched the Nike brand shoe in 1972. The company was renamed
Nike, Inc., in 1978 and went public two years later. By the early 21st
century, Nike had retail outlets and distributors in more than 170
countries, and its logo—a curved check mark called the “swoosh”—
was recognized throughout the world.

3.
An Overview of Nike
Nike, Inc. is an American multinational corporation. Nike is
headquartered in Beaverton, Oregon, USA. It was found by Bill
Bowerman and Phil Knight in the year 1964. The company
specializes in athletic wear, providing footwear, apparel, athletic
equipment, and accessories.

4.
ABOUT NIKE
Our mission is what drives us to do everything possible to expand human potential. We do that
by creating groundbreaking sport innovations, by making our products more sustainably, by
building a creative and diverse global team and by making a positive impact in communities
where we live and work.
Based in Beaverton, Oregon, NIKE, Inc. includes the Nike, Converse, and Jordan brands.
NIKE VISION STATEMENT
WE SEE A WORLD WHERE EVERYBODY IS AN ATHLETE — UNITED IN THE JOY
OF MOVEMENT. DRIVEN BY OUR PASSION FOR SPORT AND OUR INSTINCT FOR
INNOVATION, WE AIM TO BRING INSPIRATION TO EVERY ATHLETE IN THE
WORLD AND TO MAKE SPORT A DAILY HABIT.
ABOUT NIKE
Our mission is what drives us to do everything possible to expand human potential. We do that by creating
groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global
team and by making a positive impact in communities where we live and work.
Based in Beaverton, Oregon, NIKE, Inc. includes the Nike, Converse, and Jordan brands.
Nike Vision Statement
We see a world where everybody is an athlete united in the joy of movement.
Driven by our passion for sport and our instinct for innovation, we aim to
bring inspiration to every athlete in the world and to make sport a daily habit.

5.
Swot Analysis of Nike

6.
Nike Competitors
Nike competitors include New Balance, adidas, Skechers U.S.A., Steven Madden and ASICS
America. Nike ranks 1st in Gender Score on Comparably vs its competitors. See below how
Nike compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing,
Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

7.
Nike Competitive Analysis

8.
Nike's Organizational Structure Type and Features. Nike has a geographic divisional organizational structure.
This structure is based on the company's needs in its global organization, as well as the uniqueness of conditions in
regional markets